Kim SpeierMay 12, 2015 For companies looking to advertise online, chances are that Google AdWords is one of the first resources that comes to mind. It’s the most popular PPC platform because it fits almost any business model and is completely customizable to your needs and goals. Today, having a comprehensive marketing presence online is … Continue reading Getting Started With Google AdWords: The Basics
What’s the point of churning out killer content if no one can ever find it? Columnist Rebecca Lieb explains why SEO and good content go hand in hand. Rebecca Lieb on May 12, 2015 Nothing matters more in search engine optimization than content. Nothing. And, while search visibility is a high priority for most brands … Continue reading Content And SEO: Getting Basic With The Basics
What kinds of data should you be uploading into your ESP? Columnist Andrew King outlines that and more to help boost the relevance of your emails. Andrew King on May 8, 2015 As an email marketing consultant, I frequently talk to marketers about the benefits of segmentation, personalized content and automation. Marketers are generally in … Continue reading Email Segmentation, Personalization, Automation: Getting Important Data Into Your ESP
Mark PrestonApril 24, 2015 If you run a small or medium sized company, chasing after a high ranking on the Google search results can be a frustrating quest. Even if you make it to page one for your targeted keywords with some intelligent SEO tactics, a shift in the algorithm can quickly undo your good … Continue reading Is Google Not Getting You Traffic? Then Try These Alternative Strategies
Kim SpeierApril 23, 2015 PPC, or Pay-Per-Click, is a dominant fixture in the world of online advertising. Though many platforms exist, Google AdWords is one of the most popular and often turned to for marketers across the globe. As PPC’s relevance continues to rise with a more digitally-focused marketing industry, we are launching a series … Continue reading Getting Started with Google AdWords: A Glossary of Terms [Infographic]
Koka SextonApril 21, 2015 Several months ago I had the opportunity of being on my second Salesforce Live broadcast “Using social connections to turn prospects into customers“. Truely an awesome experience. It’s the closest thing to being on TV in my professional life. Over 30,000 people streamed the broadcast and the engagement on social media was amazing. … Continue reading Getting Started in Social Selling
Brent PohlmanApril 17, 2015 It is time to really look at incorporating technology more and more into my daily life. This is the statement I have struggled with for the last few years. I am reading more and more how the next 5-10 years will be some of the most transforming years ever. Those that … Continue reading Getting More Digital Today!
Marc MillerApril 8, 2015 Getting Noticed It is all about getting noticed when creating and promoting your personal brand. I know, I know. I will hear from a lot of you that getting noticed is not what we were raised to do. LinkedIn Publisher, LinkedIn’s blogging platform, gives you exposure to your entire LinkedIn network…and … Continue reading Getting Noticed – LinkedIn Publisher And Shareability
Amanda MunroeMarch 29, 2015 It’s the question that all PR pros dread when pitching a reporter about a client or trend: “Sounds interesting. Do they [client] have a customer I can talk to?” Ah, the elusive customer. This is the source that almost all reporters want for their story, especially journalists at business publications. For … Continue reading Getting Customers to be Your Champion
Business.comMarch 23, 2015 If you run any kind of business with an online presence here’s one good piece of advice: devote time to perfecting the user experience, including your web forms. The payoff? Luke Wroblewski, the notable web designer stated in his book Filling in the Blanks, that revamping a form could increase completion rates … Continue reading Getting to Know You: Using Web Forms to Convert & Converse
