Rupert Adam — November 3, 2017 Follow @emailcenter — November 3, 2017 Did you know that SMS marketing can have up to eight times higher response rates than email marketing? With statistics like this it’s clearly an avenue that should not be dismissed but how do you get started with SMS? Take a look at … Continue reading Getting Started with SMS Marketing
Bob Woods — October 27, 2017 Follow @bobwoods — October 27, 2017 illustrade / Pixabay Connect. Connect. Connect. It’s a mantra we all feel like we should be following to successfully conduct business on LinkedIn. Yet it can be very uncomfortable for people to reach out to others on the platform–especially people we don’t know. … Continue reading The Follow – A Softer Way of Getting Noticed on LinkedIn
Liz Papagni — October 26, 2017 Follow @mrktgworx — October 26, 2017 It takes a lot of work to create marketing videos for your business. After you go through all the trouble (and money) needed to write, film, produce, and distribute your video, your ultimate reward is thousands of views, right? You want people to … Continue reading Why Your Videos Aren’t Getting Views
Google updated the look of ad extensions back in August. Columnist and Googler Matt Lawson runs down how you can take full advantage of that refreshed look. Matt Lawson on October 20, 2017 Your AdWords ads look different today than they did 10 years ago. They look different than they looked last year. Heck, … Continue reading Getting the most out of Google’s new sitelinks
Kristen Buzzaird — October 11, 2017 — October 11, 2017 Inside sales reps agree that “getting past the gatekeeper” is a significant hurdle in their path to converting a lead into an appointment with a decision-maker. Get your head on straight. Just like any other pursuit in life, most of the game is mental. Once … Continue reading Getting Past the Gatekeeper
Susan Tucker — October 3, 2017 Follow @getsusanmktg — October 3, 2017 Pixabay How do you know if what you’re doing on social media is getting the results you want? The way to know for sure is to monitor your results using an analytics program. You can use the native metrics the social media platform … Continue reading Social Media Marketing Metrics – Getting Started
Ryan Pinkham — September 26, 2017 Follow @RyanPinkham — September 26, 2017 Whether it’s the anxiety of not knowing what to do, or the fear of possibly looking dumb—it’s easy to put off signing up for Facebook, Twitter, or Pinterest until tomorrow … or next week … or next month… Getting started on Twitter doesn’t … Continue reading 10 Things to Do When Getting Started on Twitter
Susan Tucker — September 26, 2017 Follow @getsusanmktg — September 26, 2017 nile / Pixabay Newsjacking allows you to piggyback a viral news story for massive engagement. Author and marketer David Meerman Scott coined the newsjacking term. He explains it as “the process of leveraging trending news to elevate your brand’s message.” This practice also … Continue reading Do You Know the Newsjacking Trick for Getting Your Emails Opened?
Amanda Abella — September 21, 2017 — September 21, 2017 I’ve been in the freelancing game for a while now. I have seen the content marketing industry go from nothing to millions. And I’ve gone from making $ 5 in a month to getting paid hundreds of dollars for one blog. I’ve also been coaching … Continue reading Here’s Why You’re Not Getting Paid By Clients
Kaitlyn Hammond — September 20, 2017 — September 20, 2017 FirmBee / Pixabay If you have a functioning business website, you are on your way to connecting with customers and increasing your sales. The problem is that many business owners don’t realize that website management is not a single step, but a continuous process. After … Continue reading Why Your Website Isn’t Getting Traffic
