Kristen Buzzaird — October 11, 2017 — October 11, 2017 Inside sales reps agree that “getting past the gatekeeper” is a significant hurdle in their path to converting a lead into an appointment with a decision-maker. Get your head on straight. Just like any other pursuit in life, most of the game is mental. Once … Continue reading Getting Past the Gatekeeper
Susan Tucker — October 3, 2017 Follow @getsusanmktg — October 3, 2017 Pixabay How do you know if what you’re doing on social media is getting the results you want? The way to know for sure is to monitor your results using an analytics program. You can use the native metrics the social media platform … Continue reading Social Media Marketing Metrics – Getting Started
Ryan Pinkham — September 26, 2017 Follow @RyanPinkham — September 26, 2017 Whether it’s the anxiety of not knowing what to do, or the fear of possibly looking dumb—it’s easy to put off signing up for Facebook, Twitter, or Pinterest until tomorrow … or next week … or next month… Getting started on Twitter doesn’t … Continue reading 10 Things to Do When Getting Started on Twitter
Susan Tucker — September 26, 2017 Follow @getsusanmktg — September 26, 2017 nile / Pixabay Newsjacking allows you to piggyback a viral news story for massive engagement. Author and marketer David Meerman Scott coined the newsjacking term. He explains it as “the process of leveraging trending news to elevate your brand’s message.” This practice also … Continue reading Do You Know the Newsjacking Trick for Getting Your Emails Opened?
Amanda Abella — September 21, 2017 — September 21, 2017 I’ve been in the freelancing game for a while now. I have seen the content marketing industry go from nothing to millions. And I’ve gone from making $ 5 in a month to getting paid hundreds of dollars for one blog. I’ve also been coaching … Continue reading Here’s Why You’re Not Getting Paid By Clients
Kaitlyn Hammond — September 20, 2017 — September 20, 2017 FirmBee / Pixabay If you have a functioning business website, you are on your way to connecting with customers and increasing your sales. The problem is that many business owners don’t realize that website management is not a single step, but a continuous process. After … Continue reading Why Your Website Isn’t Getting Traffic
Logan Godfrey — September 14, 2017 — September 14, 2017 From an award-winning, internationally recognized tech company to a local mom and pop breakfast joint, no business is safe from negativity when it comes to online reviews. Regardless of how great your business model is and the hundreds to thousands of remarkable comments and reviews … Continue reading Getting Negative Reviews? Here’s What to Do
AJ Agrawal — August 28, 2017 Follow @ajalumnify — August 28, 2017 Nikin / Pixabay You’re stuck. Traversing the online landscape and getting noticed was harder than you thought at first. But then after you’ve invested a ton of money into an online marketing campaign, you’ve realized that those efforts at lead and conversion generation … Continue reading 8 Reasons You Aren’t Getting An ROI From SEO
Columnist Peter Isaacson explains how AI technologies and intent-level data are helping B2B marketers better understand their prospects and customers to stay ahead of the competition. Peter Isaacson on August 17, 2017 Several years ago, “Big Data” became one of the hottest trends in marketing. Everyone had to harness it, use it and somehow … Continue reading 3 ways intent data is getting better for B2B marketers
Kara Jensen — August 13, 2017 Follow @BopDesignSD — August 13, 2017 At the beginning of a website project, a schedule is determined for design, copywriting, development, and QA. However, for a variety of reasons, B2B websites often don’t launch on the pre-determined target date. Let’s take a look at 5 common reasons why a … Continue reading 5 Reasons Why Your B2B Website Isn’t Getting Done on Time
