Susan Tucker — September 26, 2017 Follow @getsusanmktg — September 26, 2017 nile / Pixabay Newsjacking allows you to piggyback a viral news story for massive engagement. Author and marketer David Meerman Scott coined the newsjacking term. He explains it as “the process of leveraging trending news to elevate your brand’s message.” This practice also … Continue reading Do You Know the Newsjacking Trick for Getting Your Emails Opened?
Amanda Abella — September 21, 2017 — September 21, 2017 I’ve been in the freelancing game for a while now. I have seen the content marketing industry go from nothing to millions. And I’ve gone from making $ 5 in a month to getting paid hundreds of dollars for one blog. I’ve also been coaching … Continue reading Here’s Why You’re Not Getting Paid By Clients
Kaitlyn Hammond — September 20, 2017 — September 20, 2017 FirmBee / Pixabay If you have a functioning business website, you are on your way to connecting with customers and increasing your sales. The problem is that many business owners don’t realize that website management is not a single step, but a continuous process. After … Continue reading Why Your Website Isn’t Getting Traffic
Logan Godfrey — September 14, 2017 — September 14, 2017 From an award-winning, internationally recognized tech company to a local mom and pop breakfast joint, no business is safe from negativity when it comes to online reviews. Regardless of how great your business model is and the hundreds to thousands of remarkable comments and reviews … Continue reading Getting Negative Reviews? Here’s What to Do
AJ Agrawal — August 28, 2017 Follow @ajalumnify — August 28, 2017 Nikin / Pixabay You’re stuck. Traversing the online landscape and getting noticed was harder than you thought at first. But then after you’ve invested a ton of money into an online marketing campaign, you’ve realized that those efforts at lead and conversion generation … Continue reading 8 Reasons You Aren’t Getting An ROI From SEO
Columnist Peter Isaacson explains how AI technologies and intent-level data are helping B2B marketers better understand their prospects and customers to stay ahead of the competition. Peter Isaacson on August 17, 2017 Several years ago, “Big Data” became one of the hottest trends in marketing. Everyone had to harness it, use it and somehow … Continue reading 3 ways intent data is getting better for B2B marketers
Kara Jensen — August 13, 2017 Follow @BopDesignSD — August 13, 2017 At the beginning of a website project, a schedule is determined for design, copywriting, development, and QA. However, for a variety of reasons, B2B websites often don’t launch on the pre-determined target date. Let’s take a look at 5 common reasons why a … Continue reading 5 Reasons Why Your B2B Website Isn’t Getting Done on Time
By Vikas Agrawal August 11th, 2017 Amazon has their own voice-powered digital personal assistant: Alexa. One of the most noticeable applications of Alexa, is Amazon Echo, the flagship smart home device that fully integrates into our lifestyle from playing song to ordering takeout, or from paying bills to doing groceries by voice command. With the inclusion … Continue reading Amazon Alexa SEO: Getting Your Product As The Default Buy For Echo
Wolfram van Wezel — August 7, 2017 — August 7, 2017 LoboStudioHamburg / Pixabay “Succeeding in business is all about making connections.” — Richard Branson When you bake a chocolate cake, missing one ingredient can lead to disaster. Without baking powder, it goes flat. Without the sugar, it’s bitter. The same applies to the outreach … Continue reading Account-Based Marketing: Getting the Most Out of Social Media
Colleen McKenna — July 29, 2017 Follow @Colleen_Intero — July 29, 2017 Free-Photos / Pixabay Kudos to the CEO who left one of my training workshops and took some time to look at how he, his employees and his company looked on LinkedIn. After doing some review, not overly stealthy the way, he noticed that … Continue reading Is One of Your Key Employees Getting Ready to Leave?
