Kevin Payne — June 27, 2019 Follow @kevintpayne — June 27, 2019 In this booming freelance industry, you need to rely on your unique personality to stand out. One good way of doing that is by creating an impressive online portfolio. Now, I’m not referring to the usual resume that shows your educational background, awards, … Continue reading How to Build an Impressive Portfolio That Gets You Hired
Microsoft Bing Ads UI Gets ‘Massive’ Upgrade, Better Access by Laurie Sullivan @lauriesullivan, April 26, 2019 Microsoft has begun to make its advertising products more accessible to those with physical and emotional impairments, either temporary or permanent. It’s also reaching out to marketers and agency reps, teaching them how to do the same. The Bing … Continue reading Microsoft Bing Ads User Interface Gets ‘Massive’ Upgrade To Improve Accessibility
The TV analytics company also unveiled plans to form a group to work towards expansion and innovation of the targeting technology. Robin Kurzer on February 21, 2019 Nielsen announced Thursday that it will acquire Sorensen Media as a step toward providing an end-to-end addressable TV ad delivery solution. The global analytics company also unveiled … Continue reading Addressable TV gets a boost as Nielsen buys Sorensen Media
Some advertisers are gaining valuable insights from the tool since its release in November, but others aren’t as impressed. Amy Gesenhues on January 29, 2019 In November, Facebook moved its attribution tool out of beta, making it available to all advertisers. The tool brings marketers on the platform one step closer to capturing an overview … Continue reading Two months in, Facebook Attribution gets mixed reviews
Emily Andrews — December 15, 2018 — December 15, 2018 Every business big or small is at risk of getting sued. You never know where it might come from, a vendor, a client, a disgruntled employee or an angry customer. Regardless of the reason, you need to be prepared so that if it happens to … Continue reading What to Do if Your Business Gets Sued: How To Protect Your Small Business
The ads reflect the new design of Google Discover, previously known as Google Feed. Ginny Marvin on October 15, 2018 For several months, Google has been running a limited test to show ads in what’s now called Google Discover (it’s third name after “Google Now” and “Google Feed”). With recent rebrand to Google Discover … Continue reading Native ad test in Google Discover feeds gets a new look
Contributor Adam Dorfman explains how to capitalize on the one-two punch of Facebook advertising and organic engagement through Marketplace, your own page and Facebook’s own advertising products. Adam Dorfman on June 14, 2018 For quite some time, the search industry has been wondering when Facebook is going to get serious about local search. With … Continue reading Finally! The 800 million ways Facebook gets serious about local business
Desktop Gets The Visitors; Mobile The Minutes by Jack Loechner , Staff Writer @mp_research, March 29, 2018 According to a new report from comScore, website visits are plateauing in the US, and the battle for visitors is increasingly being fought on smartphones. But despite mobile devices capturing the majority of digital minutes, the US still features … Continue reading Desktop Gets The Visitors; Mobile The Minutes
Todd Vaske — March 30, 2018 — March 30, 2018 I’ve always been a little bit of a backward thinker, which is probably why I became a video producer. It may sound strange, but the key to producing a successful video is to start at the end — figuring out the end goal for your … Continue reading Think Like a Producer: 4 Ways to Make Sure Your Video Gets the Most Views
Don Dalrymple — March 22, 2018 Follow @dondalrymple — March 22, 2018 Perfectionism can be the antithesis of good business. That fixation of doing things right, rather than doing the right things, can move us away from the goals that matter. I think there’s a lot of talk on KPI’s (Key Performance Indicators), but it’s … Continue reading What Gets Measured Gets Done
