Emily Andrews — December 15, 2018 — December 15, 2018 Every business big or small is at risk of getting sued. You never know where it might come from, a vendor, a client, a disgruntled employee or an angry customer. Regardless of the reason, you need to be prepared so that if it happens to … Continue reading What to Do if Your Business Gets Sued: How To Protect Your Small Business
The ads reflect the new design of Google Discover, previously known as Google Feed. Ginny Marvin on October 15, 2018 For several months, Google has been running a limited test to show ads in what’s now called Google Discover (it’s third name after “Google Now” and “Google Feed”). With recent rebrand to Google Discover … Continue reading Native ad test in Google Discover feeds gets a new look
Contributor Adam Dorfman explains how to capitalize on the one-two punch of Facebook advertising and organic engagement through Marketplace, your own page and Facebook’s own advertising products. Adam Dorfman on June 14, 2018 For quite some time, the search industry has been wondering when Facebook is going to get serious about local search. With … Continue reading Finally! The 800 million ways Facebook gets serious about local business
Desktop Gets The Visitors; Mobile The Minutes by Jack Loechner , Staff Writer @mp_research, March 29, 2018 According to a new report from comScore, website visits are plateauing in the US, and the battle for visitors is increasingly being fought on smartphones. But despite mobile devices capturing the majority of digital minutes, the US still features … Continue reading Desktop Gets The Visitors; Mobile The Minutes
Todd Vaske — March 30, 2018 — March 30, 2018 I’ve always been a little bit of a backward thinker, which is probably why I became a video producer. It may sound strange, but the key to producing a successful video is to start at the end — figuring out the end goal for your … Continue reading Think Like a Producer: 4 Ways to Make Sure Your Video Gets the Most Views
Don Dalrymple — March 22, 2018 Follow @dondalrymple — March 22, 2018 Perfectionism can be the antithesis of good business. That fixation of doing things right, rather than doing the right things, can move us away from the goals that matter. I think there’s a lot of talk on KPI’s (Key Performance Indicators), but it’s … Continue reading What Gets Measured Gets Done
Content Marketing Gets Massive Vote Of Google Confidence by Sean Hargrave , Staff Writer, November 21, 2017 Direct traffic rules. I guess we all kind of already knew this, didn’t we? But it’s interesting to see it properly quantified in SEMrush figures discussed in Campaign today. In a list of 17 attributes a site needs … Continue reading Content Marketing Gets Massive Vote Of Google Confidence
Ginny Marvin on November 20, 2017 With the rise of mobile usage, brands have been challenged to figure out how to do more with less screen real estate and shorter attention spans. Thanks to a combination of new technologies, more powerful mobile devices and a drive to blast through banner blindness, a new level … Continue reading The state of interactive advertising: New formats are infusing digital ads with creativity that gets results
Rick Goodman — July 10, 2017 Follow @DrRickGoodman — July 10, 2017 geralt / Pixabay I’ve been a motivational speaker for a number of years now, and I have to say: So far, I’ve not met many people who actually like receiving negative feedback. It can be truthful, and it can be necessary, but that … Continue reading How to Give Negative Feedback (That Actually Gets Results)
Kristen Hicks — May 9, 2017 Follow @atxcopywriter— May 9, 2017 Traditional thinking usually has placed the marketing department in charge of leads, the sales department in charge of purchases and the customer service department in charge of customers. Once marketing hands a list of leads off to sales, their job is done. But for … Continue reading How Turning Technology Marketing Toward Top Customers Gets Results
