— September 22, 2017
Transitioning to puberty can get intense. Rapid changes occur, and there’s nothing you can do to stop these changes from happening. Anyone who has had to undergo the sudden shift towards adolescence has already realized that the only way to cope with puberty is to just ride it along.
The same can be said when we talk about business growth. Enterprises also undergo a life cycle which begins with a blossoming startup and culminates into becoming an industry leader. But between these two points, expect things to get a little complex halfway through.
Writing for Entrepreneur.com, John Rampton has this to say about the nature of fast-growing companies:
“On one hand, you have an increase in sales and are starting to make a name for yourself. On the other hand, you have to a lot of scaling, which means the inevitable organizational and managerial changes.”
When your business manages to be at that point where there is stability, the least you can do is feel comfortable with it. In fact, your business’ survival depends entirely on how you handle and maintain its early successes, and how you open up more opportunities for development.
Here are some ways you can do to maintain your momentum and stay on course towards industry supremacy.
#1) Set up short-term goals
You think you are at the height of your game, but actually, you need to do a lot more to get to the top. Most business people have this notion that prosperity instantly comes with stability, but this thinking too often leads to downfall. Sure, you survived the grueling battle get your brand “out there,” but it wouldn’t be enough to keep the business running.
“Never rest on your laurels” as they all say. There are still a lot more objectives to accomplish, and you should know for a fact that innovation is never possible without having to face challenges here and there. Rather than hang up your guns and take a seat on your easy chair, you should be set up short-term goals for you to accomplish – because each victory however small is a big step towards greater rewards.
#2) Keep investing
When you are faced with good sales numbers, what could be the most logical step to take next?
Any experienced entrepreneur will tell you that businesses should keep on rolling. Obviously, this won’t happen when you don’t spend for the sake of improving. For a business that has seen dramatic increases in revenue, much of this amount should go towards developing crucial sectors.
Innovation, after all, is crucial and you have to pour a bulk of your resources towards product development and business streamlining.
Interestingly, Boston Turner Group founder Matt Turner is urging businesses to focus mostly on “human resources and long-term capital investments.” However, he also cautions enterprises to be more careful, suggesting that they should test the waters first before taking the plunge. For this, companies should engage in strong business research and analytics in order to acquire a better view of the industry. If you think, it’s the best time to Expand your business in Asia then perhaps read this article.
#3) Improve your marketing and lead generation
Maintaining your business’ gains is one thing; acquiring more is another.
Sales numbers are not the only metrics to look at. You also need to look at how your business is able to generate qualified leads. And this is because they show a number of opportunities to increase revenue and, more importantly, secure long-term client relations.
If you think you are not yet ready to handle the larger and messier tasks of marketing, you can always outsource your lead generation. You might as well look for a company that has the capacity to handle multi-channel marketing using the best marketing tools the B2B marketing industry could offer.
Outsourcing your lead generation is in fact 43% more effective, according to Marketing Sherpa. Read more statistics here.
#4) If it ain’t working, leave it
The only way your business is going is forward. Anything that disrupts your momentum should be left out.
The old cliche of a business being a machine has some sense to it; because machines just couldn’t work properly if the parts composing it are subpar. In the same sense, a business couldn’t run smoothly if certain things won’t work well anymore. In that case, the best thing you need to do is to throw it out and replace it with something that works just as well (or even better).
This post originally published at The Savvy Marketer.