Kaleigh Moore — October 2, 2018 Follow @kaleighf — October 2, 2018 According to Hubspot, converting leads to customers was the number one marketing priority for 70% of companies last year. It’s no doubt a top goal for companies of all industries and sizes. However, there are quite a few myths surrounding lead generation (and … Continue reading 5 Common Myths About Lead Generation
Anna Bredava — August 24, 2018 Follow @anna_bredava — August 24, 2018 Nowadays there’s no need to assure you that social media is an incredibly rewarding tool for lead generation – in 2018 it seems obvious. And how could it not be – it’s easily available to anyone, and it functions on the principles of … Continue reading SEMrush: 5 Creative Ways to Use Social Media for Lead Generation
Esther Cohen — August 21, 2018 — August 21, 2018 One of the hardest things for any growing agency is capturing leads at scale. In this guide, we’ll share unbeatable tactics you can use to grow not just a handful, but hundreds of leads. Read on to learn how. You’ve got a finely optimized suite … Continue reading 12 Scalable Lead Generation Tactics For Unmatched Agency Growth
Email Drives Both Lead Generation And Nurturing: Study by Ray Schultz , August 13, 2018 Email is a close second to social media as a productive B2B lead-generation tactic. But it is first in lead nurturing, according to Generating and Nurturing Lead Survey, a study by Ascend2. Of the 229 marketers polled, 47% say email … Continue reading Email Drives Both Lead Generation And Nurturing: Study
Contributor Manny Rivas breaks down three attribution modeling concepts and discusses the paid credit metric to help marketers better understand their marketing campaigns. Manny Rivas on August 6, 2018 Customer life cycles and marketing campaigns alike are becoming increasingly complex and difficult to measure. Marketing attribution is the fundamental, yet complex, concept of reporting … Continue reading 3 attribution considerations for B2B lead generation
Triniti Burton — June 6, 2018 Follow @Triniti_Int — June 6, 2018 Mediamodifier / Pixabay If your marketing charter is anything like ours, you’ve got some massive goals ahead of you. Your team is likely tasked with engaging the right decision-makers at target accounts, generating a specific number of opportunities and impacting a defined revenue … Continue reading 3 of the Best Demand Generation Tactics to Scale Pipeline Fast
Marco Cirillo — May 22, 2018 Follow @Leadsbridge — May 22, 2018 The mobile technology industry is growing by leaps and bounds. It will interest you to know that the number of mobile phone users has grown from 4.1 billion in 2013 to 4.77 billion in 2017 as shown below. In 2019, the number of … Continue reading 3 Ways to Get More Leads by Building a Solid Mobile Lead Generation Strategy
Hannah Swanson — May 8, 2018 — May 8, 2018 A lot of marketing terms are important concepts for demand generation marketers to understand and adopt. Others are just jargon – trending language that only matters to a select few. While not every marketing term has lasting value, it’s important to understand the terms with … Continue reading Demand Generation vs. Demand Fulfillment: What’s the Difference?
Syed Balkhi — April 25, 2018 Follow @SyedBalkhi — April 25, 2018 Chatbots truly revolutionized the way small businesses handle customer support. Being able to provide 24-hour support with zero costs is one of the many benefits that chatbots provide for businesses. In fact, the majority of users prefer to use chatbots to communicate with … Continue reading How to Use Chatbots for Lead Generation: 4 Tips
Tony Mastri — April 12, 2018 Follow @se_coach — April 12, 2018 Your website can be a powerful traffic and lead generation tool for your small business. Unfortunately, building a pretty website will not get potential buyers to start visiting your site. To generate long-lasting, highly relevant, and free traffic, you have to learn how … Continue reading How to Increase Your SEO Traffic Generation
