Tag Archives: Generation

The Face Of Lead Generation For Healthcare

The Face Of Lead Generation For Healthcare by Chris Byers , Op-Ed Contributor, January 23, 2019 Patients are now true consumers of healthcare, shopping for the best price and the highest ratings. Now more healthcare marketers must master advanced marketing techniques that historically have been a tool used by retail, sales and services. Let’s take … Continue reading The Face Of Lead Generation For Healthcare →

Fundraising for Kids – How (and Why) to Use it for Lead Generation

Leads Generation

Matt Simpson — January 3, 2019 Follow @mattymow — January 3, 2019 Kids are awesome. My 8yo son plays soccer on a local club team here in the US. With my background and experience in digital marketing, my mind races any time we start exploring ideas for fundraising for his team or any of my … Continue reading Fundraising for Kids – How (and Why) to Use it for Lead Generation →

3 Demand Generation Trends to Watch in 2019

Demand Generation

Kayla Hyrnyk — December 28, 2018 — December 28, 2018 Data Driving Personalization and Account-Based Marketing While Protecting Buyer Privacy Adobe announced that consumer demand for personalized content reached an all-time high in 2018, a theme that underscored some of the most prominent trends of the year. In this new world where 42% of buyers … Continue reading 3 Demand Generation Trends to Watch in 2019 →

Lead Generation for B2C: What You Need to Know Now

Leads Generation

Dave Orecchio — November 20, 2018 Follow @HighTechMKT — November 20, 2018 What is lead generation? Lead generation is a method of identifying, attracting, and converting people unfamiliar with your business’s products or services to potential customers. It is accomplished by providing valuable information that gives these prospects as an incentive to provide you with … Continue reading Lead Generation for B2C: What You Need to Know Now →

4 Best Tips for Successful Leadership of Generation Z Employees

Leadership Skills

Darleen DeRosa — November 16, 2018 Follow @onpoint_llc — November 16, 2018 Free-Photos / Pixabay Generation Z makes up about 25 percent of the population, outnumbering both Baby Boomers and Millennials. Born between 1995 and 2010, the eldest members of Gen Z are entering the multigenerational workforce in large numbers, bringing with them a whole … Continue reading 4 Best Tips for Successful Leadership of Generation Z Employees →

This Generation Is Reshaping Our World (It’s Not the One You Think)

Generation Z

Judi Friedman — October 30, 2018 — October 30, 2018 For decades, conventional wisdom has cast Generation X—those born between the early 1960s and mid-1980s—as too disreputable, too insignificant or too uncategorizable for advertisers to bother with. Some research suggests that they are a small, iconoclastic group of skeptical budgeters who are rarely swayed by … Continue reading This Generation Is Reshaping Our World (It’s Not the One You Think) →

Who Makes Up Generation Z in the Workplace?

Generation Z

Rick Lepsinger — October 24, 2018 Follow @onpoint_llc — October 24, 2018 StockSnap / Pixabay There’s no shortage of advice on how to handle millennials in the workplace and this generational cohort is now the largest in the workforce. Organizations have been adapting to millennials for well over a decade and those same employees will … Continue reading Who Makes Up Generation Z in the Workplace? →

How to Run Exceptional Facebook Lead Generation Ads

Facebook Advertisement

Ana Gotter — October 11, 2018 Follow @ana_gotter — October 11, 2018 Facebook Ads has long been used to attract cold audiences and usher them along the digital sales funnel with the hopes of turning them into leads and then customers. Retargeting made that process easier, but lead generation, in particular, was sometimes still difficult … Continue reading How to Run Exceptional Facebook Lead Generation Ads →

5 Common Myths About Lead Generation

Leads Generation

Kaleigh Moore — October 2, 2018 Follow @kaleighf — October 2, 2018 According to Hubspot, converting leads to customers was the number one marketing priority for 70% of companies last year. It’s no doubt a top goal for companies of all industries and sizes. However, there are quite a few myths surrounding lead generation (and … Continue reading 5 Common Myths About Lead Generation →

SEMrush: 5 Creative Ways to Use Social Media for Lead Generation

SEO Tools

Anna Bredava — August 24, 2018 Follow @anna_bredava — August 24, 2018 Nowadays there’s no need to assure you that social media is an incredibly rewarding tool for lead generation – in 2018 it seems obvious. And how could it not be – it’s easily available to anyone, and it functions on the principles of … Continue reading SEMrush: 5 Creative Ways to Use Social Media for Lead Generation →