by Sara McGuire January 11, 2016 Follow @sara_mcguireJanuary 11, 2016 Do you hear that sound? It’s your users talking to you. Are you listening to them? It’s easier than ever for businesses to know what their users think about them. A quick perusal of your business’s social media pages will yield many appraisals, criticisms, opinions … Continue reading Why User Generated Content Is The Key to Brand Relevance [Infographic]
by Jonathan Bright December 16, 2015 Follow @SoutherlyCommsDecember 16, 2015 Video content marketing is the way of the foreseeable future and competition for online airtime is intensifying. In a social world where people refer to other customers’ reviews before making any kind of commitment, your best content naturally comes from your best customers. Make it … Continue reading User Generated Video: Most…Engaging…Ever
Danielle CoeOctober 29, 2015 One of the most creative and useful strategies in social media these days is to utilize user generated social content (UGC). From DMOs like Hawaii (client) to companies like Coca-Cola, many brands have leveraged UGC to more smartly engage with their customers and audiences, and also to cultivate beautiful content in … Continue reading Adding User Generated Content to Your Social Media Plan
Alex DittyMay 2, 2015 Instagram marketing lessons from the Empire State Building The Empire State Building is one of the most iconic structures in the New York City skyline with one of the best views of the city. But rather than just tell you that, the Empire State team has built the Share ESB site … Continue reading Instagram Marketing with User Generated Content
Report claims responsive design helped drive a 40% increase in CTO rates over non-responsive marketing emails. Amy Gesenhues on March 30, 2015 Using the same set of email marketers to compare mobile email conversion rates between Q4 2013 and Q4 2014, email marketing provider Yesmail released some eye-opening stats around email-generated revenue growth. According to … Continue reading Mobile Email Conversions Jump 70% YoY In Q4 2014 With Mobile Delivering 20% Of Email Generated Revenue [Report]
Mark LernerMarch 13, 2015 Flickr: @michaelandannabel Marketing has come a long, long way. The advent of digital media channels completely revolutionized the way create, distribute, and consumer media. With this tectonic shift, new forms of content became available to marketers of all types. In the early 2000’s, the dot com bubble bursted, and many thought … Continue reading Consumer Generated Video and Online Retail
