Bill WallsJune 25, 2015 How Is Tiger Woods Golf Game like Running A Small Business? You may be thinking…what on earth is this guy talking about? Tiger Woods playing golf and running a small business? What’s next, comparing Alex Rodriquez and Hank Aaron! C’mon! But if you stay with me for a moment, I’ll outline … Continue reading How Is Tiger Woods Golf Game Like Running A Small Business?
Rob DurantJune 4, 2015 I have had a lot of experience working with, working for, and even running small businesses (granted, I ran them into the ground – but that taught me a lot too). In my experience, too often small businesses lose sight of the big picture of why they started doing something and … Continue reading AdWords Is a Game. Here’s How to Win
Angela Hausman, PhDMay 11, 2015 I’ve written before about the differences between traditional media and social media — which are profound. You might enjoy reading about the 16 differences between traditional media and social media or this one on social media versus traditional media. There’s even a good infographic on the 10 differences in social … Continue reading It’s a New Ball Game: Social Media Versus Traditional Media
Jeff KorhanMay 10, 2015 One of the most underrated techniques for attracting virtually any business objective is the combined practice of seeing and naming the desired ideal results. This simple practice makes the goal or objective tangible, real, and therefore, attainable. First See It You may know that Michelangelo never started a sculpture without first … Continue reading Name Game: How To Target And Achieve Ideal Results
Jessica JohnsonMay 9, 2015 Content marketers have dominated just about every corner of the digital marketing world. They’ve mastered the art of video, audio, text marketing, and various combinations of the three. The next logical step is to combine media and entertainment for the ultimate marketing platform: video games. Yes, you read that right – … Continue reading Turn Your Business Into A Video Game And Find Marketing Gold
Patrick RuppeMay 4, 2015 What a difference a year makes. Twelve months ago the Bitcoin market was absorbing the impact of the seemingly overnight collapse of Mt. Gox, its largest exchange. The cryptocurrency’s value was in freefall from a peak of around US$ 1,200 in November 2013. And news headlines questioned the digital currency’s viability … Continue reading Digital Currencies’ Field of Dreams Is Prepped for Game Time
Contributor Katy Keim explains how digital shaming is gradually blurring the lines of social customer service. Katy Keim on May 4, 2015 Fielding customer complaints has always been the role of a company’s customer care team. However, the pervasive rise in using social media to connect more directly and instantly with brands has fundamentally changed … Continue reading Brand Missteps In The Social Media Spotlight: The New Rules Of The “Shame Game”
Gabe CooperApril 22, 2015 Of all the new skills marketers have been asked to master in the digital age, one of the most intimidating is SEO. Organizations know what it is and they know they should be doing it, but the ever-changing algorithms and techniques often strike them as foreign and incomprehensible. As a result, … Continue reading SEO: You Can’t Game Google. Here’s What to Focus on Instead.
Laura DonovanApril 8, 2015 Grammar Police run rampant on Facebook and are very unforgiving. Unfortunately, the majority of Facebook Users could care less about proper grammar (or spelling, or punctuation.) Studies show that people are more depressed using Facebook due to all the wonderful updates from their Friends – everyone has the perfect marriage, perfect … Continue reading 14 Ways Facebook Is Like Game Of Thrones
Teresa SliderMarch 24, 2015 While going viral may be the Holy Grail of social media marketing, it’s also elusive and unpredictable. This is a race that’s won by more tortoises than hares—slow, steady, persistent progress. Your technology firm needs to be in the social media race for the long run. That requires a game plan … Continue reading Technology Marketing: Avoid a Social Media Burnout With a Winning Game Plan
