Tag Archives: Gain

3 ways to gain more visibility into your lead lifecycle

How marketers can gain more insights from their lead lifecycles using status tracking. Corey Patterson on November 24, 2021 at 12:36 pm Gone are the days where traditional marketing fought on an even playing field with digital. The acceleration of technological growth, spurred on by the pandemic, has transformed campaigns and the ways brands generate … Continue reading 3 ways to gain more visibility into your lead lifecycle

9 Practical Growth Hacks for Entrepreneurs Seeking to Gain Traction

Dariya Lopukhina October 30, 2021 picjumbo_com / Pixabay Maintaining growth is important at every stage, but particularly when entrepreneurs are first branching into their new venture. We look at 9 methods you can act on to encourage growth in your business. 1. Identify Market Need It seems simple, but too often entrepreneurs become bogged down … Continue reading 9 Practical Growth Hacks for Entrepreneurs Seeking to Gain Traction

2 Ways to Gain the Competitive Edge by Always Meeting Customer Expectations

Gabriel Smith October 28, 2021 Industries may be different in many ways, but the expectations of customers are the same. Customers want a seamless and easy digital experience with great service levels and delivery. In the realm of pricing, the same rules apply. Habitat_de_lill / Pixabay In my field of expertise, pricing and quote to … Continue reading 2 Ways to Gain the Competitive Edge by Always Meeting Customer Expectations

4 Third-Party Tools You Can Use to Gain Powerful Instagram Analytics Insights

Rafaella Aguiar October 5, 2021 Tracking Instagram analytics is an absolute must for every business that markets itself on Instagram. Analytics help you understand how your posts are performing and what your audience wants to see. And when you know that, it’s easy to post the content people want so your account — and your … Continue reading 4 Third-Party Tools You Can Use to Gain Powerful Instagram Analytics Insights

TikTok Advertisers Gain Ad Viewability, Invalid Traffic Measurement

TikTok Advertisers Gain Ad Viewability, Invalid Traffic Measurement by Laurie Sullivan  @lauriesullivan, September 28, 2021 TikTok wants to sell more advertising, but it needs to ensure advertising on its platform remains safe. Adding a partner like DoubleVerify, which can help brands measure viewability, fraud and in-geo impressions, might just convince them. The companies announced a … Continue reading TikTok Advertisers Gain Ad Viewability, Invalid Traffic Measurement

Gain the Benefits of Digital Marketing With These Tactics

Angela Hausman, PhD May 28, 2021 Everyone talks about the benefits of digital marketing for success and every expert urges firms to add digital marketing to their arsenal of marketing efforts. Yet, you might not feel you’re seeing the benefits of digital marketing in your campaigns. Well, don’t discard digital marketing as a valuable marketing … Continue reading Gain the Benefits of Digital Marketing With These Tactics

How Challenger Brands Gain, Keep Market Share During COVID-19 Crisis

How Challenger Brands Gain, Keep Market Share During COVID-19 Crisis by Laurie Sullivan , Staff Writer @lauriesullivan, March 25, 2020 About half of consumers continue to stock up on essential items, with 78% acknowledging that it makes them feel safer. To 85% of those Americans, brand names no longer matter as long as they find the … Continue reading How Challenger Brands Gain, Keep Market Share During COVID-19 Crisis

What is Value Chain Analysis? How to Deliver Value & Gain a Competitive Advantage

Oliver Peterson — December 31, 2019 How do you stand out against overwhelming competition? You need an edge; a value proposition isn’t enough on its own. You need to make sure you’re out-competing the competition by keeping costs down and understanding the value you’re delivering to your customer. But how do you continuously improve your … Continue reading What is Value Chain Analysis? How to Deliver Value & Gain a Competitive Advantage