by Melissa Duko May 17, 2016May 17, 2016 Mobile smartphone usage continues to dominate. By 2018, it’s anticipated mobile search will drive over 70 billion calls. With 60% of consumers’ smartphone usage spent checking social media platforms throughout the day, it’s only natural social media advertising is experiencing a surge. After all, advertisers will go … Continue reading 4 Reasons Click to Call Is the Future of Facebook Advertising
by Suzanna Colberg May 12, 2016May 12, 2016 The talent selection process is constantly evolving to meet the demands of changing job markets and new innovations. From gamification to mobile-based assessments, the technology involved in talent acquisition is, in many cases, emerging faster than the supportive research. Here’s a look at what lies ahead in … Continue reading How to Transform Your Company’s Talent IQ: The Future of Talent Intelligence
by Jake Rheude May 11, 2016 Follow @jakerheudeMay 11, 2016 Branding Packaging Allows You to Excite Customers and Improve Products’ Value E-commerce packaging doesn’t always get a lot of love, but it can make all the difference to the success of a brand and enjoyment by customers. It’s one of the most under-utilized marketing tools … Continue reading Packaging Can Increase Future Order Potential
by Andre Oentoro April 18, 2016 Follow @breadnbeyondApril 18, 2016 Last night, I watched a downhill bike competition video on YouTube. In the middle of it, I found out it was sponsored by Red Bull. It’s funny, because earlier (April 21, 2016) I saw another dirt bike race on my cable TV sponsored by the … Continue reading 5 Ways to Blend Your Video with the Future of Marketing (Plus Examples)
by Rado Kotorov April 16, 2016 Follow @rado_kotorovApril 16, 2016 Technology’s ability to deliver a competitive advantage is driving digital transformation in nearly every industry. From healthcare to manufacturing, it’s hard to find an area of business that hasn’t been affected by sensors, digital records, or automation. But what does this mean? We’re on the … Continue reading Leadership for the Future: What Does Tomorrow Look Like?
Can you use data to predict the future? Columnist David Booth shows how predictive analytics can be used to take your marketing initiatives to another level. David Booth on March 28, 2016 If you’re already using predictive analytics within your organization, then you know just how impactful they can be, and you’re likely on the … Continue reading What can predictive analytics REALLY do? Three case studies in seeing the future
by John Caiozzo March 20, 2016 Follow @johncaiozzoMarch 20, 2016 Google’s search algorithms are constantly changing, and folks in the digital marketing industry need to always keep an eye out for the next big change. SEO’s are already aware of the obvious benefits of structured data when it comes to helping Google better understand and … Continue reading The Future of SEO – Search Appearance Optimization (SAO)
Columnist Aaron Strout sits down with GasBuddy’s Mike Schneider to discuss which companies are doing location-based services right and what’s ahead for the industry. Aaron Strout on March 10, 2016 at 10:35 am Five years ago, my co-author, Mike Schneider, and I published one of the first books ever written on the topic of location-based … Continue reading The future of location-based services
by JT Ripton March 6, 2016March 6, 2016 As e-commerce grows and the Internet spreads through our lives to inform our hourly habits, e-commerce retailers must make sure they meet the rising expectations of customers in an increasingly connected world. Consumers are holding businesses accountable for their actions and funneling the entire shopping experience through … Continue reading Want to Thrive in the Future of eCommerce? Start Creating Unique Experiences
by Chris Cancialosi March 6, 2016 Follow @gothamCultureMarch 6, 2016 In 2013, CEB research found that 86% of organizations had recently made significant changes to their performance management system, or were planning to. In 2014, a Deloitte survey found that 58% percent of companies surveyed did not think performance management was an effective use of … Continue reading The Future of Performance Management Is Not One-Size-Fits-All
