Here’s how fine-tuned AI models can revolutionize marketing workflows by providing focused intelligence tailored to your requirements. Chris Robson on May 31, 2024 For many people, ChatGPT is synonymous with generative AI. It was certainly the platform that captured the world’s attention. Even today, many people haven’t ventured further than the comfortable chat-based interface … Continue reading Why local, fine-tuned models are the near future of the AI workflow
May 19, 2024 What’s the future of the 32-hour and 4-day workweek? How companies are rejiggering the workweek to offer 4-day and 32-hour options. BY Lydia Dishman Welcome to Work Smarter, Fast Company‘s newsletter on career, leadership, and productivity advice. You can sign up to receive this newsletter every week here. There has been a lot of buzz in … Continue reading What’s the future of the 32-hour and 4-day workweek?
May 15, 2024 The future of email marketing lies in AI Intuit Mailchimp CMO Michelle Taite explains why email marketing matters—and how to do it better than the competition BY FastCo Works Getting the right message to the right client at the right time is the holy grail for any marketing leader. But these days, a … Continue reading The future of email marketing lies in AI
May 12, 2024 The future of gambling is online—but it will take time to get there The industry cites several challenges to wider approval of internet casino gambling. BY Associated Press Internet casino gambling is legal in only a handful of states, but the industry is convinced it is the future of betting, even as some … Continue reading The future of gambling is online—but it will take time to get there
Tips for adapting and diversifying your marketing measurement techniques for sustained success in a cookieless future. David Walters on May 8, 2024 We are facing a pivotal moment in how we measure the impact and value of our marketing efforts, no matter how much the deprecation of third-party cookies on the Chrome browser is … Continue reading How to measure marketing’s value in the inevitable cookieless future
Discover why HubSpot’s Content Hub points to tech stack consolidation, and how this AI-led feature actually underlines the need for human expertise. Ali Schwanke on May 23, 2024 Having spent more than a decade working with tools like HubSpot, I’ve seen how powerful these platforms can be for marketing and sales growth. But … Continue reading HubSpot’s Content Hub: How does it impact marketing’s future?
May 04, 2024 How generative AI is clouding the future of Google search The search giant doesn’t just face new competition from ChatGPT and other upstarts. It also has to keep AI-powered SEO from damaging its results. BY Eric Schwartzman To preserve the usefulness of its rankings as early adopters defect to ChatGPT, Bing, and Perplexity, … Continue reading How generative AI is clouding the future of Google search
May 03, 2024 Uber and Lyft face an uncertain future in Massachusetts as state’s ballot measures go to court The Massachusetts Supreme Court will decide if two opposing ballot measures concerning app-based drivers will go to voters in November. BY Reuters Massachusetts has become the latest front in a years-long battle in the United States over … Continue reading Uber and Lyft face an uncertain future in Massachusetts as state’s ballot measures go to court
Google Ad Lead Vidhya Srinivasan Muses About The Future Of Advertising by Laurie Sullivan , Staff Writer @lauriesullivan, March 20, 2024 Google executives are thinking about new ways to advertise, add new advertising units, and support new services. Today, Google Ad Lead Vidhya Srinivasan shared insights from her brilliant engineering mind to describe a list of … Continue reading Google Ad Lead Vidhya Srinivasan Muses About The Future Of Advertising
The cookieless future demands teamwork. Learn the importance of cross-functional collaboration for marketers, IT professionals and beyond. Melissa Reeve on March 15, 2024 The shift away from third-party cookies represents a significant change in how advertisers and businesses collect and use data. The change isn’t just a technical issue but will require unprecedented cross-functional collaboration. … Continue reading Navigating the cookieless future with cross-functional teams
