The new Analytics adds AI-powered insights, tracks users across devices and provides more granular data controls. George Nguyen on October 15, 2020 The latest iteration of Google’s web analytics platform, dubbed Google Analytics 4, is now available. The new property type includes expanded predictive insights, deeper integration with Google Ads, cross-device measurement capabilities and more … Continue reading Meet Google Analytics 4: Google’s vision for the future of analytics
Tony Zambito October 13, 2020 In a period of ninety days, the world and business of commerce have been shocked by its foundations. Executives from all industries are faced with uncertainties that could not have been anticipated at the start of 2020. Causing senior leaders to scrap plans, accelerate plans, or seek alternative plans to … Continue reading 7 Ways the Future of Business in an Existing and Post-COVID-19 World Will Change
Paul Dughi October 6, 2020 We’re in for some big changes when it comes to tracking and advertising. While government regulators are making noise about taking action against major tech companies, the industry has not-so-quietly been making a couple of key changes that could lead to a cookie-less future. Cookies are those things websites use … Continue reading Big Changes Coming to Digital Ad Tracking: A Cookie-less Future?
Ellen Christenberry October 5, 2020 This year hasn’t gone as anyone expected (biggest understatement right there). COVID-19 threw a wrench in the year 2020, and every industry has felt its effects. Customer Experience is no exception. In fact, the CX industry has changed rapidly this year. Digital consumerism went through the roof and remote work … Continue reading The Future of Omnichannel Starts Today: 4 Omnichannel Strategies that Will Help You Stay Ahead of the Curve in 2021
Braja Deepon Roy September 30, 2020 Uncertainty is always dreadful. No matter how much we plan or try to overcome our obstacles, uncertainty can always bring us to our knees. The COVID crisis is one that uncertain event that no has ever anticipated. Today millions of people worldwide are working from home and trying their … Continue reading The Future of Employee Engagement Is Digital
Ryan Ayers September 29, 2020 The COVID-19 pandemic hasn’t done too many people favors, financially, but it has led to a little more “me time” for most people outside of the healthcare community due to stay-at-home orders and similar restrictions aimed at flattening the curve of the virus. Regardless of how your finances may or … Continue reading How to Start Planning for Your Financial Future Right Now
Ioana Dulcu September 23, 2020 As 2020 draws to a close, digital publishers look toward the future to find more effective tactics to overcome their challenges. Email is a strategic tool for content publishers. Unlike search and social media, the content gets into the hands of decision-makers. One of the digital marketing strategies that hold … Continue reading The Future of Email Monetization: Tactics Publishers Can Use to Overcome Challenges
Paula Chiocchi September 10, 2020 In case you haven’t noticed, many browsers are now in the process of removing third-party cookies. This, combined with the guidelines set forth by new privacy regulations, means cookies can no longer be used by digital marketers to identify the behaviors and the people behind the clicks – the individuals … Continue reading 4 Ways for Digital Marketers to Prepare for a Cookie-Less Future
By Siddarth Taparia–Minutes August 30, 2020 If there was ever a catalyst to reimagine the events space, the coronavirus is it. Over the years, corporate live events have transformed to include celebrity speakers, VIP access, exclusive private dinners, mobile-first ticketing, and a wide assortment of high production value add-ons—one of which being a film recording … Continue reading The future of live events is here and depends on these 4 factors
Lauren McHugh August 24, 2020 In the first quarter of 2020 alone, video views for retailers were up 135% and rising as more consumers filled their shopping carts from home in response to the global pandemic. With an anticipated closure of nearly 25,000 retail stores across the US, retailers are heightening their focus on the … Continue reading The Future is Digital: How Video Helps Retailers Keep Up with Market Trends
