Rahis Saifi January 7, 2021 With the spread of Covid-19 (novel coronavirus) throughout 2020, this year became a difficult year for business worldwide. Forced quarantine saw people staying home as frequently as possible. This translated into many non-essential businesses being forced to either severely limit opening hours or to close altogether as infections spread. Businesses … Continue reading 5 Ways to Ensure a Brighter Business Future in 2021
Graham Jones December 29, 2020 On Friday morning I was listening to a radio phone-in when the presenter said, “Please, no more calls about a Brexit deal…!” He then went on to say “We have no way of knowing what will or won’t be decided. There are a bunch of people locked in a room … Continue reading Can You Predict Your Future?
Mapping Marketers’ Next Moves In Tech’s Privacy-Focused Future AdExchanger, Wednesday, December 23, 2020 “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Luke Taylor, COO at TrafficGuard. Tech’s push for a privacy-focused future is impacting everyone from publishers to … Continue reading Privacy In The Cookie-Less Future
There are still many questions to be answered about the events landscape post-COVID. Kimberly Dutcher on December 22, 2020 We’re all still trying to work out virtual events, as well as looking forward to next year when the COVID vaccine might ultimately herald a return of in-person engagement, perhaps in tandem with virtual content. Everyone … Continue reading One view of the future of events: niche and hybrid
Jon-Mikel Bailey December 19, 2020 I was talking to Karl Hindle, our CEO and resident SEO nerd, about the latest Google Core Algorithm update. My concern was whether or not our clients would be affected by this update. His answer confirmed what I suspected, “if you’re doing white-hat SEO, these updates rarely hurt and often … Continue reading Google E-A-T, Link Building, and SEO’s Future
Laura Patterson December 10, 2020 Using real examples from our work, each episode of One Good Idea provides a smart business tip to help you grow. This episode is based on work with a customer who developed a software product that is now part of a well-established highly competitive market that wants to grow. … Continue reading How to Carve Out a Future in an Established Market
The new Analytics adds AI-powered insights, tracks users across devices and provides more granular data controls. George Nguyen on October 15, 2020 The latest iteration of Google’s web analytics platform, dubbed Google Analytics 4, is now available. The new property type includes expanded predictive insights, deeper integration with Google Ads, cross-device measurement capabilities and more … Continue reading Meet Google Analytics 4: Google’s vision for the future of analytics
Tony Zambito October 13, 2020 In a period of ninety days, the world and business of commerce have been shocked by its foundations. Executives from all industries are faced with uncertainties that could not have been anticipated at the start of 2020. Causing senior leaders to scrap plans, accelerate plans, or seek alternative plans to … Continue reading 7 Ways the Future of Business in an Existing and Post-COVID-19 World Will Change
Paul Dughi October 6, 2020 We’re in for some big changes when it comes to tracking and advertising. While government regulators are making noise about taking action against major tech companies, the industry has not-so-quietly been making a couple of key changes that could lead to a cookie-less future. Cookies are those things websites use … Continue reading Big Changes Coming to Digital Ad Tracking: A Cookie-less Future?
Ellen Christenberry October 5, 2020 This year hasn’t gone as anyone expected (biggest understatement right there). COVID-19 threw a wrench in the year 2020, and every industry has felt its effects. Customer Experience is no exception. In fact, the CX industry has changed rapidly this year. Digital consumerism went through the roof and remote work … Continue reading The Future of Omnichannel Starts Today: 4 Omnichannel Strategies that Will Help You Stay Ahead of the Curve in 2021