The RFP is outdated for martech. Learn faster, outcome-driven ways to select vendors through real-world pilots and partnerships. Gareth Chilton on September 9, 2025 For decades, the request for proposal (RFP) has been the default model for selecting technology vendors â a structured way to define requirements, score responses and declare winners. That approach … Continue reading Why pilots, not RFPs, define the future of martech selection
AI is handling tasks that once taught junior staff marketing fundamentals. Cutting these positions now means a talent shortage down the line. Constantine von Hoffman on September 8, 2025 Entry-level roles are drying up because of AI automation and budget cuts. This is particularly true for marketing, where AIâs capacity to do grunt work … Continue reading AI threatens entry-level marketing jobsâand the future talent pipeline
Filmmaker Joins Google To Shape AI Entertainment’s Future by Laurie Sullivan , Staff Writer, September 4, 2025 Moviemaker and creative director Henry Daubrez joined the Google Labs team to shape the future of Flow, the company’s AI moviemaking tool. Daubrez helped to develop Flow, and created the short movie “Electric Pink” using the tool. Flow Sessions, a … Continue reading Filmmaker Joins Google To Shape AI Entertainment’s Future
Plan impactful projects for martech interns that deliver value to your team while creating powerful learning opportunities. Steve Petersen on September 3, 2025 I recently had the privilege of hosting another martech intern, which was a marvelous experience. Bringing an intern on board requires commitment and planning, especially when designing projects that create real … Continue reading How to build internship projects that help future talent and current teams
Caesars latest live dealer push: Gimmick or the future of the table? Sophie Atkinson This year has seen gaming titan Caesars introduce live dealer studios, merging the digital world with the physical. Itâs a new experience for players, with the brand having just expanded into its third major jurisdiction, all in the space of just … Continue reading Caesars latest live dealer push: Gimmick or the future of the table?
August 13, 2025 The future of work is being written BY Colette Stallbaumer We are in a once-in-a-generation moment. AI isnât just changing how people workâitâs pushing companies to rethink how theyâre structured, how decisions get made, and who gets to lead. Our annual Work Trend Index report reveals the stakes: While 81% of women leaders … Continue reading The future of work is being written
Affleck’s AI Insights: A Blueprint For Moviemaking’s Creative Future by Laurie Sullivan , Staff Writer @lauriesullivan, July 9, 2025 Creative and artificial intelligence (AI) and whether or not the technology will disrupt artistry have been ongoing topics of debate. Actor and moviemaker Ben Affleck has his own ideas and perspectives on the role of AI in … Continue reading Affleck’s AI Insights: A Blueprint For Moviemaking’s Creative Future
Pope Calls AI ‘Existential Threat,’ Cannes Attendees Discuss Its Advertising Future by Laurie Sullivan , Staff Writer @lauriesullivan, June 19, 2025 Pope Leo XIV laid out his priorities for the first time this week since his election as Pope. He revealed that he had chosen his papal name because of the technology revolution. He explained that his … Continue reading Pope Calls AI ‘Existential Threat,’ Cannes Attendees Discuss Its Advertising Future
May 27, 2025 The future of online shopping is human creators and AI music BY Yasmin Gagne Hours before a federal law was set to take effect in January mandating that Chinese tech giant ByteDance sell TikTokâs U.S. operations, the social media app shut down. Though service was restored the next day, thousands of TikTok content … Continue reading The future of online shopping is human creators and AI music
May 21, 2025 Why independent agencies are built for the future BY Michael McIntyre People keep telling me that big agencies are the futureâthat you need massive scale, deep pockets, and cutting-edge tech to survive. But after 25 years in this business, Iâve seen firsthand that raw creativity and genuine curiosity still drive the best work. … Continue reading Why independent agencies are built for the future
