Tag Archives: Future

Navigating the cookieless future with cross-functional teams

Cookieless Targeting

The cookieless future demands teamwork. Learn the importance of cross-functional collaboration for marketers, IT professionals and beyond. Melissa Reeve on March 15, 2024 The shift away from third-party cookies represents a significant change in how advertisers and businesses collect and use data. The change isn’t just a technical issue but will require unprecedented cross-functional collaboration.  … Continue reading Navigating the cookieless future with cross-functional teams →

Why The Future Of Google Privacy Sandbox Relies On UK’s CMA

Google Privacy

Why The Future Of Google Privacy Sandbox Relies On UK’s CMA by Laurie Sullivan , Staff Writer @lauriesullivan, February 26, 2024 The UK’s Competition and Markets Authority (CMA) recently met with industry executives based on concerns it raised around Google’s Privacy Sandbox. Some estimate the Privacy Sandbox is used by billions of people and “underpins the … Continue reading Why The Future Of Google Privacy Sandbox Relies On UK’s CMA →

Navigating the future of marketing with data

Marketing Data

Today’s evolving marketing landscape needs data-driven strategies. Build robust first-party data and turn insights into strategic campaigns. Sam Shennan on February 8, 2024 Over the last 12 months, we’ve seen the sunsetting of Universal Analytics (UA), the rise of generative AI and major fluctuations in consumer spending owing to persistent inflation and eye-watering interest rates. … Continue reading Navigating the future of marketing with data →

How to let your personal history steer you toward a successful future

Successful People

By Yonason Goldson February 04, 2024 How do you demonstrate solidarity with farmers suffering from the impact of climate change and a global economy? If the headlines are any indication, you hurl hot soup at the Mona Lisa. Could there be there a morsel of method in the activists’ menu of madness?  To find out, let’s … Continue reading How to let your personal history steer you toward a successful future →

Predictions For Future Google Performance And Monetization Strategies

Google Products

Predictions For Future Google Performance And Monetization Strategies by Laurie Sullivan , Staff Writer @lauriesullivan, January 19, 2024 Search engine optimization (SEO) experts at North, a content performance and digital public relations agency in the UK, conducted a study to predict what Google will look like in 2050, and some of the services and monetization strategies it will … Continue reading Predictions For Future Google Performance And Monetization Strategies →

This is the future of generative AI, according to generative AI

Generative AI

This is the future of generative AI, according to generative AI Generative AI’s Crossroads: A Deep Dive into Exciting Possibilities and Pitfalls Engadget Thu, Dec 28, 2023 Engadget / AI Illustration As part of our year-end story package, we tasked ChatGPT with writing a guest post about the future of generative AI. The prompt asked … Continue reading This is the future of generative AI, according to generative AI →

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