Apple reportedly plans to use US-made chips starting in 2024 Mariella Moon @mariella_moon Apple is gearing up to source chips from a factory in the US within the next couple of years, according to Bloomberg’s Mark Gurman. Company CEO Tim Cook reportedly made the revelation during a meeting with local engineering and retail … Continue reading Apple’s future iPhones and Macs will use TSMC chips made in Arizona
Learn about ecommerce as well as key new trends like mobile and social commerce and how they are all shaping the future of marketing. Johanna Marmon on December 7, 2022 By now, it would be difficult, if not impossible, to find someone old enough to use a digital device who hasn’t shopped online at some … Continue reading What is ecommerce and which trends are shaping its future?
Search Beyond Google: The Future Of Brand Discovery by Allie Webb , December 5, 2022 Search: It’s Google’s world. We’re just living in it. This may have been true in the past, but not anymore. Google is still the dominant traditional search engine, but AI advances and shifting consumer behaviors have changed the world of … Continue reading Search Beyond Google: The Future Of Brand Discovery
When customers are more involved in the process, your marketing automation program will benefit from better data. Chris Wood on November 3, 2022 The end of the third-party cookie doesn’t have to be the end of getting good, useful data. Here are six tactics marketers can use with first-party and zero-party data to keep marketing … Continue reading 6 data collection tactics for marketing in the cookieless future
By Alex Cardinell October 26, 2022 In 2004, a group of academics published a journal article that sought to predict how the internet would evolve as its grip on the mainstream consciousness became absolute. The academics observed a trend for centralization. Content increasingly congregated around “portals”—hubs of information that dominated certain verticals, like travel, … Continue reading Why the future of the web is bespoke content
Hey, Google, What’s the Future Of Analytics? by Jason Prance , October 18, 2022 Today, over 70 million websites use Google Analytics, including over 50% of U.S. businesses. Starting July 2023, Google Analytics will go offline. Practically every brand marketer uses Google Analytics to drive their brand site analytics and there is no competitor, really. … Continue reading Hey, Google, What’s the Future Of Analytics?
By Yannise Jean September 22, 2022 As consumers increasingly research the background of the products they love—including who founded the brand—retailers like Ulta, Sephora, and even Target have curated their inventories in response. Now their stores spotlight minority-owned brands, and they’ve formed programs to assist these founders. Sephora, one of the leading … Continue reading How indie, BIPOC-owned beauty brands are shaping the future of retail
By Sam Becker August 19, 2022 You may be accustomed to Venmoing your friends to split a check at dinner. But what about using Venmo or Zelle to pay for a soda at a convenience store? Some merchants may ask you to do just that. But know that if you opt to whip … Continue reading Venmo, Zelle, Visa, Mastercard, and you: The fiery fight over the future of swipe fees
Brands, agencies and publishers approach the rapidly evolving videogame ecosystem. Chris Wood on August 16, 2022 As the IAB rolls out new ad standards for gaming, marketers at brands and agencies are preparing for the future of in-game ads. That’s because more consumers than ever identify as gamers (up to three billion globally), and with … Continue reading How marketers are preparing for the future of in-game ads
Billboards Boom: Bright Future For OOH by Todd Wasserman , August 10, 2022 While other forms of advertising are struggling, out-of-home advertising rose by 40.5% in the first quarter compared to the same period in 2021, according to the Out of Home Advertising Association of America. That comes after the category expanded by 37% … Continue reading Billboards Boom: Bright Future For OOH
