Tag Archives: Future

Fractional leadership is the future. Here’s how to make it work

April 06, 2026 Fractional leadership is the future. Here’s how to make it work BY Nicole Lehmann-Haupt Not long ago, fractional executives were an edge case—temporary operators invited to fill a short-term gap at the leadership table. But what started as a cost-savvy strategy for cash-conscious startups is now a mainstream, strategic move for companies and … Continue reading Fractional leadership is the future. Here’s how to make it work →

Say goodbye to busywork: Rethinking marketing workflows for a smarter future

At the March MarTech Conference, we talked about transforming your workflow from a bottleneck into a growth engine. By MarTechBot March 12, 2026   We know the pressure of spending more time hunting for the right asset or manually stitching data together than actually marketing. While AI dominates the headlines, its true power isn’t just … Continue reading Say goodbye to busywork: Rethinking marketing workflows for a smarter future →

Why the future of marketing looks like product management

Marketing leaders are shifting from channel optimization to product thinking, connecting media, UX, data and outcomes across the entire customer journey. By Melissa Washburn March 10, 2026   If you’ve been in marketing long enough, you’ve probably lived through a few identity crises. First, we were channel experts. Then we became integrated, growth and performance … Continue reading Why the future of marketing looks like product management →

The future of DAM is intelligent, integrated and essential

DAM is no longer a static archive — it’s evolving into a powerful engine for efficiency, collaboration, and go-to-market success. By Constantine von Hoffman      January 30, 2026   Digital asset management (DAM) is no longer a dusty repository tucked away on a server. What used to be a static library of “approved” assets … Continue reading The future of DAM is intelligent, integrated and essential →

The future of marketing looks a lot like engineering and AI roles. Here are 5 reasons why. by EDB Postgres AI

From campaigns to continuous systems, marketing’s future runs on modular design, agile thinking, and AI orchestration. EDB Postgres AI on November 20, 2025   For much of its history, marketing thrived on creativity, intuition and an almost magical ability to connect with audiences. Campaigns were conceived in brainstorming sessions, executed over weeks or months and … Continue reading The future of marketing looks a lot like engineering and AI roles. Here are 5 reasons why. by EDB Postgres AI →

How agentic AI is changing the future of marketing

Scott Brinker talked about AI agents and the future of marketing at the November MarTech Conference. Here’s a recap. MarTechBot on November 17, 2025   At the November MarTech Conference, Scott Brinker — editor of Chiefmartec.com — delivered a keynote on how agentic AI will transform marketing. Drawing on decades in marketing technology, Brinker walked … Continue reading How agentic AI is changing the future of marketing →