Tag Archives: Future

Say goodbye to busywork: Rethinking marketing workflows for a smarter future

At the March MarTech Conference, we talked about transforming your workflow from a bottleneck into a growth engine. By MarTechBot March 12, 2026   We know the pressure of spending more time hunting for the right asset or manually stitching data together than actually marketing. While AI dominates the headlines, its true power isn’t just … Continue reading Say goodbye to busywork: Rethinking marketing workflows for a smarter future

Why the future of marketing looks like product management

Marketing leaders are shifting from channel optimization to product thinking, connecting media, UX, data and outcomes across the entire customer journey. By Melissa Washburn March 10, 2026   If you’ve been in marketing long enough, you’ve probably lived through a few identity crises. First, we were channel experts. Then we became integrated, growth and performance … Continue reading Why the future of marketing looks like product management

The future of DAM is intelligent, integrated and essential

DAM is no longer a static archive — it’s evolving into a powerful engine for efficiency, collaboration, and go-to-market success. By Constantine von Hoffman      January 30, 2026   Digital asset management (DAM) is no longer a dusty repository tucked away on a server. What used to be a static library of “approved” assets … Continue reading The future of DAM is intelligent, integrated and essential

The future of marketing looks a lot like engineering and AI roles. Here are 5 reasons why. by EDB Postgres AI

From campaigns to continuous systems, marketing’s future runs on modular design, agile thinking, and AI orchestration. EDB Postgres AI on November 20, 2025   For much of its history, marketing thrived on creativity, intuition and an almost magical ability to connect with audiences. Campaigns were conceived in brainstorming sessions, executed over weeks or months and … Continue reading The future of marketing looks a lot like engineering and AI roles. Here are 5 reasons why. by EDB Postgres AI

How agentic AI is changing the future of marketing

Scott Brinker talked about AI agents and the future of marketing at the November MarTech Conference. Here’s a recap. MarTechBot on November 17, 2025   At the November MarTech Conference, Scott Brinker — editor of Chiefmartec.com — delivered a keynote on how agentic AI will transform marketing. Drawing on decades in marketing technology, Brinker walked … Continue reading How agentic AI is changing the future of marketing