The way customers shop and interact with brands has changed and the CDJ provides a practical framework for marketing to customers along this journey. Mark Meyerson on February 25, 2019 The traditional marketing funnel, starting wide at the top and narrowing down to purchase was appropriate in the past but has become outdated. The way … Continue reading Rethinking the marketing funnel with Consumer Decision Journeys
George B. Thomas — November 12, 2018 — November 12, 2018 JuralMin / Pixabay I’m on a mission to help companies understand the need to embrace a culture of video in 2019 and beyond. Why is this a passion point for me? As I’ve been helping companies embrace video, I’m starting to see the same … Continue reading The Ultimate Video Funnel For Sales, Marketing, and Service in 2019
Choncé Maddox — October 23, 2018 — October 23, 2018 Being self-employed puts you in one of those weird professional states where you’re experiencing freedom and limits at the same time. You may be free to set your own prices and choose when you work, but you’re not necessarily free to determine how much you … Continue reading Why Every Self-Employed Person Should Have a Marketing Funnel
Aligning sales, marketing, and service If you’re like most marketers, you could name the basic parts of the sales funnel in your sleep: Awareness, Interest, Evaluation, Decision, and Purchase. Of course, businesses have tweaked the model over the years, adding extra steps and so forth, but the basic premise has remained the same. But there … Continue reading From funnel to flywheel
Ana Gotter — October 4, 2018 Follow @ana_gotter — October 4, 2018 Let’s say that you love hiking, and you see a Facebook ad for a pair of hiking boots. The ad looks interesting, but it’s a brand you aren’t familiar with, and you don’t really need them. Do you buy? Probably not. But then … Continue reading How to Create a Facebook Sales Funnel With Video
Contributor Amy Bishop shares how to create SMART goals for each stage of a buyer’s funnel and determine how they will be measured. Amy Bishop on August 17, 2018 Funnels are all the rage these days. Everyone and their brother are ready and waiting to sell you a funnel. Just recently, I was at … Continue reading Are you holding your funnel accountable?
Connor Neshcov — July 13, 2018 — July 13, 2018 Remember the days when Instagram was nothing more than the trendy new kid on the social media block? How the times have changed. The mammoth of a platform now has over 800 million monthly users and is growing steadily with no end in sight. Whereas … Continue reading 6 Key Tactics to Kick-Start Your Instagram Sales Funnel
Contributor Joe Martinez overcomes a momentary feeling of greed to give up great insights and audience targeting tips using Quora Ads. Joe Martinez on July 9, 2018 It’s been a fast year. Quora Ads just recently celebrated its one-year anniversary since launching to the public. I was lucky enough to get in on the beta … Continue reading How to use Quora ads for big results in every step of the funnel
Markus Linder — June 11, 2018 Follow @markuslinder — June 11, 2018 How many hours and marketing dollars do you spend on widening your purchase funnel to ensure you capture enough people? Trying to hit conversion and sales targets, many businesses focus their efforts on the purchase funnel fringes, tweaking marketing campaigns or A/B testing … Continue reading 4 Purchase Funnel Mistakes That Stop You From Making the Sale
Jonny Butler — April 20, 2018 Follow @j2thesb — April 20, 2018 Have you ever visited a website then been followed by the same ad for the next year? Silly question—of course you have. Me too. As Facebook has grown into the biggest advertising platform outside of Google, it has succumbed to the retargeting problem. … Continue reading How to Create a Marketing Funnel With Facebook Retargeting
