Tag Archives: Funnel

Paid search marketers can find success with top of funnel campaigns

The key to finding success with these type of campaigns is knowing when to leverage them. Amy Bishop on February 10, 2020 at 1:36 pm Most marketers view the funnel as including the following stages: Awareness, Consideration, Preference, Purchase and Post-purchase (client retention, upsell and advocacy). Paid search is often thought of as being really … Continue reading Paid search marketers can find success with top of funnel campaigns

How to Set up an Email Sequence to Move Customers Through Your Sales Funnel

Michael Ugino — June 11, 2019 — June 11, 2019 Have you been in a situation where you’re scoring lots of new leads and growing your email list like crazy? It’s an amazing feeling, but were you shocked when these leads didn’t turn into more sales — especially after you sent all of those promotional … Continue reading How to Set up an Email Sequence to Move Customers Through Your Sales Funnel

Reimagining the marketing funnel for the disrupted customer experience

To optimize for conversions, create reports based on segments, optimize landing pages and don’t assume visitors will follow a predetermined route. Luca Tagliaferro on May 21, 2019 Marketing funnels can help to convert your visitors into customers. However, this hardly ever happens. I have seen so many projects where the company didn’t take into account … Continue reading Reimagining the marketing funnel for the disrupted customer experience