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What Google And Facebook Can Learn From Alternative Search

What Google And Facebook Can Learn From Alternative Search by Greg Sobiech , Op-Ed Contributor, (October 13, 2018) Digital marketing is an industry driven by innovation. Google did not earn its search crown without demonstrating a penchant for innovative thinking and adaptation. With all that in mind, it’s worth taking a look at what some … Continue reading What Google And Facebook Can Learn From Alternative Search

4 lessons learned from 200,000 Amazon beauty, personal care product pages

What drives consumers to add personal care products to their Amazon carts? Here are four unique ways to motivate consumers to shop this burgeoning category on Amazon. Andrew Waber on September 12, 2018   Nearly 70 percent of consumers say they search for and purchase beauty and personal products on Amazon. This will come as … Continue reading 4 lessons learned from 200,000 Amazon beauty, personal care product pages

Did Ad Blocking Just Flip From Protection Racket To Mobile Marketing Saviour?

Did Ad Blocking Just Flip From Protection Racket To Mobile Marketing Saviour? by Sean Hargrave , Staff Writer, August 17, 2018 Do not adjust your computer screen, but today looks like the day from which we can start saying ad-blocking — or at least the technology — might well be a force for good. Eyeo, … Continue reading Did Ad Blocking Just Flip From Protection Racket To Mobile Marketing Saviour?

Why you’ll benefit from fully funding your core brand terms on Amazon

You may be wondering why you’d want to buy brand keywords on Amazon since results will feature your products anyway. Contributor David Hassler argues protecting your brand space is well worth the time and money. David Hassler on August 15, 2018   Advertisers are always looking for new opportunities to increase brand awareness, drive engagement … Continue reading Why you’ll benefit from fully funding your core brand terms on Amazon

Could Your Business Benefit From Using a Fulfillment Center?

Christopher Moore — August 14, 2018 Follow @cjmoore — August 14, 2018 Pexels / Pixabay A recent poll showed one thing many small business owners have in common. Around six months into a new venture, they realize that growing a successful business isn’t as easy as they thought: Even with consistent sales, scaling the business … Continue reading Could Your Business Benefit From Using a Fulfillment Center?