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5 Precautions to Shield Your Business from a Potential Recession

Business Improvement

Chris Pentago — September 2, 2019 — September 2, 2019 Entrepreneurs always need to be prepared for the worst-case scenario. One of the most frightening situations they can face in 2019 is a recession. According to recent reports, the UK economy has reported the slowest growth since 2012. The risk of a recession is rising … Continue reading 5 Precautions to Shield Your Business from a Potential Recession →

6 Secrets from Companies Who Excel at Retaining Employees

Employees Retention

Mark Runyon — August 28, 2019 Follow @aspprogrammer — August 28, 2019 StartupStockPhotos / Pixabay As we hover over historically low unemployment, more employees are scouring job sites, searching for the answer to their discontentment. A study by Work Institute found that one in four workers left their jobs in 2018. Companies are being hit … Continue reading 6 Secrets from Companies Who Excel at Retaining Employees →

Making the leap to multi-touch attribution: How to get buy-in from sales, tech, leadership

Marketing Attribution

Every company should be moving to multi-touch attribution, says Mediacurrent’s Adam Kirby — and it’s not just a marketing thing. Ginny Marvin on August 28, 2019 “As a marketer if you’re not using a MTA model, it’s challenging to prove your impact on the business and improve the customer experience by continuing to invest in … Continue reading Making the leap to multi-touch attribution: How to get buy-in from sales, tech, leadership →

Report: Email engagement benefits from less send frequency, subject line keywords

Email List Building

A new benchmark report from GetResponse analyzes email marketing tactics that drive conversions. Jennifer Cannon on August 28, 2019 Email marketing provider, GetResponse, has released its latest global email marketing benchmarks report, which analyzed over four billion email marketing campaigns sent from 126 countries and spanning 19 industries. GetResponse analyzed emails sent between from January … Continue reading Report: Email engagement benefits from less send frequency, subject line keywords →

How to Prevent Your Millennial Workforce from Burning Out

Millennials

Coralie Sawruk — August 26, 2019 — August 26, 2019 The millennial workforce is on the verge of burnout. For starters, check out the breaking news from Deloitte’s 2019 annual millennial survey, which should be a wake-up call for the HR industry: “Despite current global economic growth, expansion and opportunity, millennials and Generation Z are … Continue reading How to Prevent Your Millennial Workforce from Burning Out →

Remote Leadership: How to Lead Your Team from a Distance

Leadership Skills

Paul Keijzer — August 27, 2019 Follow @Paul_Keijzer — August 27, 2019 Running an organization has never been easy. In addition to attending to managerial duties, leaders are also occupied with planning for the future. And this does not even begin to cover the interpersonal complexities of managing a team. Bosses are responsible for providing … Continue reading Remote Leadership: How to Lead Your Team from a Distance →

Consumers believe brands benefit more from personal data sharing than they do

Branding Lessons

New Factual survey shows the complex state of consumer attitudes toward personal and location data privacy. Greg Sterling on August 21, 2019 There are an increasing number of surveys about data privacy — now coming almost weekly. These studies help gauge consumer sentiment but are typically fairly abstract. By contrast, privacy and data sharing are … Continue reading Consumers believe brands benefit more from personal data sharing than they do →

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