Georges Fallah — November 1, 2019 Follow @georgesfallah I interviewed 10 different startups and asked them about their lead generation strategies. Want to get inspired? Watch these short Vcasts and find out what each startup has done to generate leads and grow. How Edifius generates leads with Perla Humphrey Perla is the Co-founder and CEO … Continue reading Lead Generation Strategies From 10 Startups
Chuck Suscheck — October 31, 2019 User stories are requirements described from the business perspective User stories are requirements, but not in the traditional sense. They are oriented toward the user and a business need. The big difference between a user story and other types of requirements is that a story describes a business need, … Continue reading User Stories Are Requirements Described From the Business Perspective
Brian Wallace — October 30, 2019 Follow @nowsourcing There’s never been a more perfect time than now to sell your knowledge online to earn an extra buck. Interestingly enough, the global e-learning market is expected to reach $ 400 billion by 2026, so using the technology you already know is a sure-fire way to secure … Continue reading Tech Entrepreneur: From Side Hustle to Full Time Job [Infographic]
Anna Izenman — October 30, 2019 I was working in my lab, late one night, when my eyes beheld an eerie sight – it was once again my turn in the Three Girls rotation for a feature blog article! After spending a few minutes doing the keyboard mash, I decided to pull inspiration from the … Continue reading The Best Digital Marketing Lessons From Horror Movie Monsters
Martech analyst Emily Cnossen shares inspiration and guidance to new martech teams based on her own experience of building one at SAP Concur. Emily Cnossen on October 28, 2019 Last month at MarTech East, I was practically tickled pink to be able to present “From Wild West to Business Best: Tales of a New … Continue reading MarTech Overtime: Building a new martech team from scratch
Erika Dickstein — October 25, 2019 Follow @springinsight If you’ve hung around web strategy corners of the internet for any length of time, you’ll be familiar with the “the sky is falling” attitude that accompanies many significant changes to the status quo. We see it with just about every major Google Analytics update, we saw … Continue reading Should I Stay or Should I Go? From Drupal to WordPress, That Is.
68% of 18 to 24-year-olds expect brands to contribute to society, finds a survey of more than 11,000 young adults. Amy Gesenhues on October 24, 2019 Gen Z — young adults currently ranging in age from 18 to 24-years-old — is a powerful consumer block. The group spends an estimated $143 billion a year and … Continue reading Want to connect with the Gen Z crowd? Don’t shy away from social issues
Zach Skole — October 18, 2019 When you send an email to a prospect, you know who that person is (or at least you know his email address). Any action he takes when he clicks through to your site should be tracked and added to his centralized profile — which can be used to deliver … Continue reading Recognizing Website Visitors from Email Clickthroughs
The feed-based ads will run in the U.S. only to start. Amy Gesenhues on October 17, 2019 Snapchat has opened a beta for Dynamic Ads, which automatically creates — and updates — product ads to run on the app. The Dynamic ads are available in a wide array of templates and aimed at retail, e-commerce … Continue reading Snapchat Dynamic Ads now in beta: Auto-generates ads from product catalogs
Matt Shealy — October 14, 2019 Salary and benefits are always part of the package, but it’s not the prime motivator for why people take jobs. In 2019, they want to work at a place where they can make a difference and a place that shares their values. Talented people want to create meaningful work. … Continue reading Tips to Hire Great Developers – From Actual Developers
