Tal Melenboim — March 13, 2020 Notifications as an ad format are inextricably linked to the future of digital advertising, combining the benefits of display banners, email and SMS marketing. Virtually all large online players leverage push notifications to connect with and monetize their audiences. Facebook, for example, has a simple but remarkably effective notification … Continue reading How Your Business Can Benefit From Personalized Push Notifications and Ads
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Small Business Lessons Learned From Adversity
Barry Roos — March 11, 2020 In a small business setting, things do not always come up roses and you have to deal with adversity. How you deal with negative experiences is very important. Here are five things that have happened to my small business over the last couple of decades and how I learned … Continue reading Small Business Lessons Learned From Adversity
Is Your Creativity Holding You Back from Higher Search Rankings?
Steven J. Wilson — March 9, 2020 Your creativity is a fragile bridge that can deliver loads of traffic to your business or crumble and fall before your content even has a chance. You need to be creative when developing your content strategies across the platforms your business uses to break through the noise and … Continue reading Is Your Creativity Holding You Back from Higher Search Rankings?
75% of Marketers Have Shifted Spend From Creative Agencies to Influencers – This is Why
Aaron Brooks — March 3, 2020 Influencer generated assets are outperforming those led by brands according to Vamp’s new study of global marketers It wasn’t long ago that marketers were reliant on agencies to create their advertising collateral. Big brands were employing big agencies, for big budget strategies. Assets were created by the few and … Continue reading 75% of Marketers Have Shifted Spend From Creative Agencies to Influencers – This is Why
From Attribution to Attention: Future Proofing Brand Investment
From Attribution to Attention: Future Proofing Brand Investment by Keith Brewer , Op-Ed Contributor, February 25, 2020 Over the past couple of years, audience-centric media planning, measurement and optimization have come under increasing pressure from platforms, browsers, and regulators. A few weeks ago when Google announced that Chrome would stop supporting third-party cookies, we witnessed … Continue reading From Attribution to Attention: Future Proofing Brand Investment
The Biggest Thing Holding You Back And Stopping You From True Success
Maini Homer — February 25, 2020 Photo by Peter Forster on Unsplash I’ve been there. I’ve been in that space where, you know that you are capable of so much more, yet there is something stopping you. Something holding you back. Something causing you to not finish that project, to advertise that product… You’ve been … Continue reading The Biggest Thing Holding You Back And Stopping You From True Success
How to Find a Healthy Outlet Away from Work That Improves Work Life Balance
Chris Biscuiti — February 22, 2020 For many people, it is easy to get stuck in the same daily routine where you wake up, go to work, come home, and go to bed. Of course, there is so much more that goes into your day, but how much of that time do you actually allocate … Continue reading How to Find a Healthy Outlet Away from Work That Improves Work Life Balance
Civic Minded: How Small Businesses Can Benefit From Partnerships With Community Colleges
Jeanne Hardy — February 21, 2020 StockSnap / Pixabay One of America’s biggest challenges over the next 20 years will be addressing the ever-growing skills gap in our workforce. Although millions of American workers are currently unemployed or underemployed, companies across varying industries are finding it difficult to fill open positions due to lack of … Continue reading Civic Minded: How Small Businesses Can Benefit From Partnerships With Community Colleges
4 Lessons a Modern Blogger Can Learn from Julie in ‘Julie & Julia’
Carrie Duford — February 15, 2020 Julie & Julia Movie Overview Julie, a middle-aged, government employee, is exhausted with her life. She works long hours, has a dismal commute, and is disappointed in herself. But instead of coming home to Netflix and chill, as most of us would, she cooks. Cooking and Julia Childs is … Continue reading 4 Lessons a Modern Blogger Can Learn from Julie in ‘Julie & Julia’
What Business Lessons Can We Learn From Patrick Mahomes’ SuperBowl Performance?
Kyle Crocco — February 13, 2020 SuperBowl winning quarterback Patrick Mahomes exemplifies performance under pressure. Not only did he win on the biggest stage in the NFL, Mahomes overcame multiple physical injuries and competitive setbacks to get there. In the end, the record books will say Kansas City was the 31-20 victor over San Francisco … Continue reading What Business Lessons Can We Learn From Patrick Mahomes’ SuperBowl Performance?
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