Andy Gibson — March 18, 2020 I’m not going to sugarcoat it. It’s a scary time right now as the Coronavirus pandemic spreads across the world. We’re in uncharted territory. Here in America, schools are closed, businesses are asking or requiring employees to work from home, and the majority of sporting events and leagues are … Continue reading How to Stay Productive When Working From Home (During a Pandemic)
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Remote work and fallback plans: Why flexibility is key to working from home
Many companies are sending employees home to work remotely, highlighting the need for contingency plans for communications and business continuity. Jennifer Cannon on March 17, 2020 As millions of employees in the global workforce start to work remotely — many for the first time — teams are relying more heavily on video conference and virtual … Continue reading Remote work and fallback plans: Why flexibility is key to working from home
How to Start Marketing an Online Business From Scratch
Choncé Maddox — March 17, 2020 Starting a new business can often seem overwhelming. Yet, most new online business owners are excited about finally getting the chance to bring their ideas to fruition and earn money doing work they enjoy. Before you get to the point where you’re smelling the roses, first you need to … Continue reading How to Start Marketing an Online Business From Scratch
How Your Business Can Benefit From Personalized Push Notifications and Ads
Tal Melenboim — March 13, 2020 Notifications as an ad format are inextricably linked to the future of digital advertising, combining the benefits of display banners, email and SMS marketing. Virtually all large online players leverage push notifications to connect with and monetize their audiences. Facebook, for example, has a simple but remarkably effective notification … Continue reading How Your Business Can Benefit From Personalized Push Notifications and Ads
Small Business Lessons Learned From Adversity
Barry Roos — March 11, 2020 In a small business setting, things do not always come up roses and you have to deal with adversity. How you deal with negative experiences is very important. Here are five things that have happened to my small business over the last couple of decades and how I learned … Continue reading Small Business Lessons Learned From Adversity
Is Your Creativity Holding You Back from Higher Search Rankings?
Steven J. Wilson — March 9, 2020 Your creativity is a fragile bridge that can deliver loads of traffic to your business or crumble and fall before your content even has a chance. You need to be creative when developing your content strategies across the platforms your business uses to break through the noise and … Continue reading Is Your Creativity Holding You Back from Higher Search Rankings?
75% of Marketers Have Shifted Spend From Creative Agencies to Influencers – This is Why
Aaron Brooks — March 3, 2020 Influencer generated assets are outperforming those led by brands according to Vamp’s new study of global marketers It wasn’t long ago that marketers were reliant on agencies to create their advertising collateral. Big brands were employing big agencies, for big budget strategies. Assets were created by the few and … Continue reading 75% of Marketers Have Shifted Spend From Creative Agencies to Influencers – This is Why
From Attribution to Attention: Future Proofing Brand Investment
From Attribution to Attention: Future Proofing Brand Investment by Keith Brewer , Op-Ed Contributor, February 25, 2020 Over the past couple of years, audience-centric media planning, measurement and optimization have come under increasing pressure from platforms, browsers, and regulators. A few weeks ago when Google announced that Chrome would stop supporting third-party cookies, we witnessed … Continue reading From Attribution to Attention: Future Proofing Brand Investment
The Biggest Thing Holding You Back And Stopping You From True Success
Maini Homer — February 25, 2020 Photo by Peter Forster on Unsplash I’ve been there. I’ve been in that space where, you know that you are capable of so much more, yet there is something stopping you. Something holding you back. Something causing you to not finish that project, to advertise that product… You’ve been … Continue reading The Biggest Thing Holding You Back And Stopping You From True Success
How to Find a Healthy Outlet Away from Work That Improves Work Life Balance
Chris Biscuiti — February 22, 2020 For many people, it is easy to get stuck in the same daily routine where you wake up, go to work, come home, and go to bed. Of course, there is so much more that goes into your day, but how much of that time do you actually allocate … Continue reading How to Find a Healthy Outlet Away from Work That Improves Work Life Balance
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