Tag Archives: From

How to Build a Business From the Ground Up

Rob Wilson July 29, 2021 You have a business idea, the money and the drive to get going. Now what? This is where many people sell themselves short, they simply do not know where to start and are scared of the jump. Many entrepreneurs do not have the patience and persistence to see their ideas … Continue reading How to Build a Business From the Ground Up →

Bitcoin: From a Digital Currency to an Emerging Alternative Asset

Cryptocurrencies

Hannes Helenius July 28, 2021 A currency without a border, Bitcoin is everywhere, an asset belonging both to everyone and no one. In May, bitcoin surged by more than 900% since its collapse one year ago. After its recent falls, it is now trading at half that price, according to The Times. Yet, bitcoin’s role … Continue reading Bitcoin: From a Digital Currency to an Emerging Alternative Asset →

Work from where: Marketoon of the Week

Remote Work Environment

If companies are in doubt, they should consult their marketers. Chris Wood on July 21, 2021 This week’s Marketoon speaks to the tortuous decision employers and their teams might have to make if the world ever gets on the other side of the pandemic. Fishburne’s take: Separate from the obvious benefits of schedule flexibility and … Continue reading Work from where: Marketoon of the Week →

5 Powerful Ways to Help Your Business Stand Out From the Competition

Competition Strategies

Alexander Belsey July 20, 2021 StartupStockPhotos / Pixabay Nowadays, whatever your industry, potential clients and customers are bombarded with advertisements, promises and logos to the point of over-saturation. This is perhaps especially true of businesses online, but something similar is happening in print and onscreen too. That’s why it’s more important than ever to stand … Continue reading 5 Powerful Ways to Help Your Business Stand Out From the Competition →

Gaining referrals from Millennials and Gen Z: Thursday’s daily brief

Millennials

Plus, Yelp launches new ad platform. Chris Wood on July 15, 2021 Good morning, Marketers, and have you tried being a consumer lately? It’s something we all have to do when we need to buy something. And it’s a great way to see data at work. I recently moved and was looking to purchase a … Continue reading Gaining referrals from Millennials and Gen Z: Thursday’s daily brief →

Marketing Advice from 4 eCommerce A-Listers

eCommerce Marketing

Katarina White July 15, 2021 Listening to marketing experts sharing the do’s and don’ts of eCommerce marketing based on decades of experience can go a long way towards helping you scale your own eCommerce business. That being said, there’s a lot to unpack in these conversations. Where are the Cliffnotes?! In the spirit of saving … Continue reading Marketing Advice from 4 eCommerce A-Listers →

3 Interview Tips and Tricks to Prioritize Agent Experience from Day One

Agency Business

Laura Krajewski July 12, 2021 As we emerge from the longest year ever and companies gear up for the “great rehiring” happening in our post-pandemic world, managers and HR reps have to adapt to the changes in hiring. As much as the workforce has been shaped by the COVID-19 pandemic, hiring too has changed with … Continue reading 3 Interview Tips and Tricks to Prioritize Agent Experience from Day One →

IP Warming: How to Get a Big Bang From Email Marketing Campaigns

Email Marketing Strategy

John Ejiofor July 6, 2021 Your email marketing must come with a big bang; it must click, it must resound, and most importantly, it must get to your subscribers. Email marketing is still the surest way to ensure that you are relevant in the marketing landscape, but you can’t go about bombarding your subscribers with … Continue reading IP Warming: How to Get a Big Bang From Email Marketing Campaigns →

How to Ask for Referrals From Existing Clients (+ Letter Templates)

Referral Marketing

Alejandra Zilak July 2, 2021 What’s your elevator pitch? Just kidding. Don’t tell me. You could be selling a panacea to solve the world’s problems. The ultimate product or service that makes everyone who makes eye contact with you as happy as a little kid on Christmas morning. But if no one knows about it, … Continue reading How to Ask for Referrals From Existing Clients (+ Letter Templates) →

Beyond Marketing: Maximizing Business Benefits from the Shift to Online

Marketing Trends

Joseph Chukwube June 24, 2021 The consequence of the pandemic has been a great shift to the online model for many businesses. Even businesses that already had an online presence are refocusing their tactics to identify and leverage opportunities online. This piece focuses on three main areas where businesses can gain an edge against competitors … Continue reading Beyond Marketing: Maximizing Business Benefits from the Shift to Online →