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Composable CDPs: How do they differ from packaged solutions?

Choosing between composable vs. packaged CDP is not straightforward. Here are key considerations to know before making a decision. Craig Schinn on June 20, 2023 “Composable CDP is not a thing. Composable architecture is,” my colleague Craig Howard previously penned in an internal missive. He explained that customer data platforms (CDPs) gained traction when organizations … Continue reading Composable CDPs: How do they differ from packaged solutions? →

MarTechBot: Insights from real-world usage (so far)

AI Chatbots

As MarTechBot continues to evolve, it holds immense potential to transform how marketers strategize, execute and achieve their goals. Marc Sirkin on June 9, 2023 We had no idea what to expect when we launched MarTechBot in April. While factually correct, characterizing our experiment as the “first generative AI chatbot designed specifically for marketing technology … Continue reading MarTechBot: Insights from real-world usage (so far) →

What’s in the debt ceiling deal? Everything to know, from student loans to IRS funding

Taxation

By Michael Grothaus May 30, 2023 As of the time of this writing, many major stocks are up on (June 09, 2023)’s news that a deal to lift the United States debt ceiling has been reached between the Biden administration and House Speaker Kevin McCarthy. The 99-page piece of legislation is officially called the … Continue reading What’s in the debt ceiling deal? Everything to know, from student loans to IRS funding →

Customer engagement: Moving from value creation to value expansion

Customer Engagement

Many companies do well in creating value for their customers, but the real key to sustainable growth is found in expanding value. Carlos Hidalgo on May 25, 2023 Customer engagement is essential to the growth of any business, yet so many companies fail to do it effectively. This could be due to messy data, limited … Continue reading Customer engagement: Moving from value creation to value expansion →

Supreme Court bolsters Section 230, shielding tech platforms from liability for harmful posts

Technology Giants

By Laya Neelakandan May 18, 2023 In an unsigned opinion on Thursday, the Supreme Court declined to reinterpret a law that protects social media companies from being held responsible for their users’ posts, effectively dealing a victory for the tech platforms. The law, known as Section 230 of the Communications Decency Act, protects platforms … Continue reading Supreme Court bolsters Section 230, shielding tech platforms from liability for harmful posts →

Search Platforms Get Makeovers From All Sides

Search Platforms

Search Platforms Get Makeovers From All Sides by Laurie Sullivan @lauriesullivan, May 5, 2023 Bloomreach launched an algorithm for its Discovery product, intended to increase search relevance for B2B companies. The platform — developed by the commerce experience cloud company — uses natural-language processing (NLP), an algorithm that understands numeric product attributes in a search query, such as … Continue reading Search Platforms Get Makeovers From All Sides →

4 tips to ease the transition from UA to GA4

Google Analytics

It’s less than two months until Universal Analytics sunsets. The “Google Whisperer” is here to help you transition to Google Analytics 4. Constantine von Hoffman on May 3, 2023 Google’s Universal Analytics (UA) ends on July 1. In a little less than two months, everyone using UA will be switched to Google Analytics 4 (GA4). … Continue reading 4 tips to ease the transition from UA to GA4 →

AdRoll Unveils Tool To Help Brands Launch Email, Social, Display Ads From One Place

Branding Tools

AdRoll Unveils Tool To Help Brands Launch Email, Social, Display Ads From One Place by Ray Schultz , May 2, 2023 AdRoll has launched what it calls an automation builder — a tool designed to help digital marketers of all skill levels launch email, social ads, display ads from one interface. The automation builder is … Continue reading AdRoll Unveils Tool To Help Brands Launch Email, Social, Display Ads From One Place →

Ari Squires, CEO of Profit Attraction Academy, Went from A Jail Cell to Managing Multi-Million Dollar Brands

Branding Strategy

Ari Squires, CEO of Profit Attraction Academy, Went from A Jail Cell to Managing Multi-Million Dollar Brands GRIT DAILY / 25 Apr 2023 It’s not where you start, but where you finish that matters, and nobody knows that better than Ari Squires, CEO of Profit Attraction Academy. The energetic business mogul, brand manager, author, and international … Continue reading Ari Squires, CEO of Profit Attraction Academy, Went from A Jail Cell to Managing Multi-Million Dollar Brands →

The top five things I’ve learned from being a Black founder

Startups Challenges

By Porter Braswell April 27, 2023 Today we’re announcing that we’ve entered into an agreement for the acquisition of Jopwell, the first company I started and the foundation for all I’ve been able to accomplish professionally. Eight years ago, I began this journey with my co-founder Ryan Williams – and it’s completely surreal … Continue reading The top five things I’ve learned from being a Black founder →