By Wilfred Chan November 07, 2023 Most of President Biden’s recent executive order on AI focused on hot-button areas like tackling safety risks and maintaining the pace of innovation. But buried in the middle of the sprawling decree was a short section on “supporting workers.” In that section, Biden directed certain federal agencies to … Continue reading Is Biden doing enough to protect workers from AI?
The ban will begin in two weeks and appears to cripple Big Tech’s ability to sell first-person data used by marketers. Constantine von Hoffman on November 2, 2023 The European Data Protection Board (EDPB) is permanently banning Meta from using personal data for advertising across the EU and European Economic Area (EEA). As it stands, … Continue reading EU authorities ban Meta from using personal data for advertising
Here’s how to overcome the trend of underutilization in marketing technology and harness its true power for your organization. Carlos Hidalgo on October 26, 2023 I recently spoke at a marketing conference and, unsurprisingly, AI took center stage in many discussions. My presentation centered on the need for marketers to move beyond generative AI and … Continue reading 4 ways to get more value from your martech investments
India demands $12B from online gaming firms, cites tax evasion Radek Zielinski / Oct 25, 2023 In a massive crackdown, Indian tax authorities have issued notices to numerous online gaming companies demanding approximately 1 trillion rupees ($ 12.03 billion) in taxes that the companies allegedly evaded over the years, a senior government official revealed … Continue reading India demands $12B from online gaming firms, cites tax evasion
New tech from GumGum over lays content on video for five seconds at a contextually appropriate moment. Constantine von Hoffman on October 25, 2023 A CTV ad campaign for The Trevor Project, which helps LGBTQ young people in crisis, has achieved remarkable results, including a 31% increase in recall among 18- to 34-year-old viewers, according … Continue reading PSA campaign gets impressive results from new adtech
Marketing-Mix Modeling Looking From The Bottom Up by Laurie Sullivan , Staff Writer @lauriesullivan, October 16, 2023 Marilyn Barnett was an on-camera model for a local Detroit grocery store called Farmer Jack. Every week the store would run an ad. When she decided her modeling days were done in 1972, she leaned into the cross-traffic of … Continue reading Marketing-Mix Modeling Looking From The Bottom Up
From free speech to paid speech the: implications of X’s pay to reply Radek Zielinski / Oct 10, 2023 X, the platform formerly known as Twitter and now under the direction of billionaire Elon Musk, has unveiled its latest controversial feature: allowing users to restrict replies to their posts only from verified accounts. As … Continue reading From free speech to paid speech the: implications of X’s pay to reply
Google Privacy Sandbox And The Radical Departure From Ad Targeting by Laurie Sullivan , Staff Writer @lauriesullivan, October 10, 2023 What Google is doing in terms of changing ad targeting and protecting consumer privacy is a radical departure from how the industry works today, and it remains to be seen what will and will not work … Continue reading Google Privacy Sandbox And The Radical Departure From Ad Targeting
By Pete Weissman October 07, 2023 Some business leaders see a natural adversary in Shawn Fain, president of the striking United Auto Workers (UAW). But with labor winning the messaging war, I believe CEOs would be wise to study Fain’s command of the art of executive communications. As someone who’s advised CEOs on communications … Continue reading What CEOs can learn from UAW president Shawn Fain
Russ Ketchum, product director of Google Analytics, addresses some of the complaints about GA4 and looks at what changes are coming. Constantine von Hoffman on September 25, 2023 There are a lot of complaints about Google Analytics 4 (GA4). Some of these — the UI, for example — are based on users’ experience. Others are … Continue reading Separating fact from fiction: How real are the problems with GA4?
