Teads, Lumen Attention Metrics From Global Campaigns Find ‘Better Predictors’ by Laurie Sullivan @lauriesullivan, August 15, 2023 Teads, a global media platform, and Lumen Research, which focuses on attention, have been working to expand attention-measurement research to deliver consistent data to advertisers. On Tuesday the companies will announce findings in a study on global analysis … Continue reading Teads, Lumen Attention Metrics From Global Campaigns Find ‘Better Predictors’
By Brittany Loggins August 09, 2023 A new Gallup poll asked Americans to express their overall opinions of world leaders and public figures, and the British royal crown is coming out on top. The survey took place from July 3-27, 2023, and asked 1,015 adults in the United States to respond with “favorable” or … Continue reading Surprise! 3 out of 5 of America’s favorite leaders right now are from other countries
Terrence O’Brie @TerrenceOBrien The 21st century gave rise to the bedroom producer. And in 2020 the music industry finally acknowledged that songs recorded in someone’s bedroom were just as viable as those captured in a studio filled with millions of dollars worth of equipment. This has, of course, led many of those … Continue reading Reverb’s summer sale brings deals from Korg, UAD and more
Discover the power of conversational email marketing, transitioning from campaigns to personalized interactions to enhance subscriber engagement. Stephanie Trovato on July 25, 2023 Let’s picture this… You’re at Target, scrambling to snag those last-minute items for your dinner party (and maybe some home decor and a dress, because why not?). Out of nowhere, two store … Continue reading From campaigns to conversations: The future of email marketing
By Elissaveta M. Brandon On New Year’s Eve 2022, my husband and I brought a controversial gift to a friend’s house party: a white orchid bestowed on us by my mother-in-law, so we don’t show up empty-handed. (Moms.) Orchids are notoriously hard to care for, so I was aghast when a few hours into … Continue reading From tacky to tasteful: how fake plants are growing into a $1 billion industry
Appeals court rejects the FTC’s last-ditch attempt to stop Microsoft from buying Activision Kris Holt @krisholt The Federal Trade Commission has been unsuccessful in its last-ditch effort to pump the brakes on Microsoft’s $68.7 billion purchase of Activision Blizzard. The Ninth Circuit Court of Appeals declined to grant the agency an emergency stay … Continue reading Appeals court rejects the FTC’s last-ditch attempt to stop Microsoft from buying Activision
Ecommerce on streaming TV is becoming more mainstream as buying becomes easier with ad forms like Roku Action Ads. Chris Wood on July 14, 2023 Streaming platform Roku has partnered with Shopify, giving shoppers the ability to make purchases from Shopify merchants through their TVs. As a result of the new partnership, Roku watchers are … Continue reading Roku partners with Shopify to allow purchases direct from TV
By Shalene Gupta July 12, 2023 Amid the climate change crisis, the wake of the pandemic, and rampant inflation, the average American isn’t feeling great about what retirement will look like for future generations. That’s the finding of the 23rd Annual Retirement Survey of Workers from Transamerica Center for Retirement Studies, dedicated to educating … Continue reading From Gen Z to baby boomers, here’s how each generation is saving for retirement
Consumers Want More Personalized, Interactive Video From Brands, Study Finds by Wayne Friedman , July 6, 2023 Consumers want more video from brands, of all types, in all their messaging — especially personalized video. Over 80% want more video from brands, but 70% rarely or never get it — this from a survey of 2,009 … Continue reading Consumers Want More Personalized, Interactive Video From Brands, Study Finds
By Stephanie Mehta July 05, 2023 MillerKnoll CEO Andi Owen became a central figure in the debate over executive compensation when a clip of her telling employees to “leave pity city” went viral in April. The 90-second segment, which came at the conclusion of a 75-minute March town hall, shows Owen responding to a … Continue reading Exclusive: MillerKnoll CEO Andi Owen talks RTO and what she learned from that infamous town hall
