Some best practices for B2B marketers on how to use get the most from your ABM technology both directly and indirectly. Chris Wood on August 23, 2023 Developing a solid strategy will help your organization use new ABM technology effectively. In fact, strategy should come first. The technology piece comes at the end of that … Continue reading How to get more ROI from your ABM tech
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Scientists are pulling back from Twitter and looking for alternatives
US adults are spending less time on Twitter since Elon Musk took over Karissa Bell @karissabe We’re starting to get a clearer picture of how Elon Musk’s takeover of Twitter has changed the platform. According to new data from Pew Research, a “majority” of US Twitter users have “taken a break” from the … Continue reading Scientists are pulling back from Twitter and looking for alternatives
Intel walks away from its $5.4 billion takeover of Tower Semiconductor
Intel is acquiring Tower Semiconductor for $5.4 billion Mariella Moon @mariella_moon Intel could soon announce a nearly $6 billion acquisition that would give its fledgling foundry business a boost, according to The Wall Street Journal. The chip giant is reportedly close to clinching a deal to purchase Israeli chip company Tower Semiconductor, and … Continue reading Intel walks away from its $5.4 billion takeover of Tower Semiconductor
Teads, Lumen Attention Metrics From Global Campaigns Find ‘Better Predictors’
Teads, Lumen Attention Metrics From Global Campaigns Find ‘Better Predictors’ by Laurie Sullivan @lauriesullivan, August 15, 2023 Teads, a global media platform, and Lumen Research, which focuses on attention, have been working to expand attention-measurement research to deliver consistent data to advertisers. On Tuesday the companies will announce findings in a study on global analysis … Continue reading Teads, Lumen Attention Metrics From Global Campaigns Find ‘Better Predictors’
Surprise! 3 out of 5 of America’s favorite leaders right now are from other countries
By Brittany Loggins August 09, 2023 A new Gallup poll asked Americans to express their overall opinions of world leaders and public figures, and the British royal crown is coming out on top. The survey took place from July 3-27, 2023, and asked 1,015 adults in the United States to respond with “favorable” or … Continue reading Surprise! 3 out of 5 of America’s favorite leaders right now are from other countries
Reverb’s summer sale brings deals from Korg, UAD and more
Terrence O’Brie @TerrenceOBrien The 21st century gave rise to the bedroom producer. And in 2020 the music industry finally acknowledged that songs recorded in someone’s bedroom were just as viable as those captured in a studio filled with millions of dollars worth of equipment. This has, of course, led many of those … Continue reading Reverb’s summer sale brings deals from Korg, UAD and more
From campaigns to conversations: The future of email marketing
Discover the power of conversational email marketing, transitioning from campaigns to personalized interactions to enhance subscriber engagement. Stephanie Trovato on July 25, 2023 Let’s picture this… You’re at Target, scrambling to snag those last-minute items for your dinner party (and maybe some home decor and a dress, because why not?). Out of nowhere, two store … Continue reading From campaigns to conversations: The future of email marketing
From tacky to tasteful: how fake plants are growing into a $1 billion industry
By Elissaveta M. Brandon On New Year’s Eve 2022, my husband and I brought a controversial gift to a friend’s house party: a white orchid bestowed on us by my mother-in-law, so we don’t show up empty-handed. (Moms.) Orchids are notoriously hard to care for, so I was aghast when a few hours into … Continue reading From tacky to tasteful: how fake plants are growing into a $1 billion industry
Appeals court rejects the FTC’s last-ditch attempt to stop Microsoft from buying Activision
Appeals court rejects the FTC’s last-ditch attempt to stop Microsoft from buying Activision Kris Holt @krisholt The Federal Trade Commission has been unsuccessful in its last-ditch effort to pump the brakes on Microsoft’s $68.7 billion purchase of Activision Blizzard. The Ninth Circuit Court of Appeals declined to grant the agency an emergency stay … Continue reading Appeals court rejects the FTC’s last-ditch attempt to stop Microsoft from buying Activision
Roku partners with Shopify to allow purchases direct from TV
Ecommerce on streaming TV is becoming more mainstream as buying becomes easier with ad forms like Roku Action Ads. Chris Wood on July 14, 2023 Streaming platform Roku has partnered with Shopify, giving shoppers the ability to make purchases from Shopify merchants through their TVs. As a result of the new partnership, Roku watchers are … Continue reading Roku partners with Shopify to allow purchases direct from TV
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