Kevin George — June 12, 2017 Independence Day, the 4th of July is just a month away. Not only is this one of the most anticipated holidays for all Americans, it is also a great time for marketers to show off their products, services, sales and offers in their compelling emails to shoot up sales and improve brand visibility.
A survey compilation from Statista shows that about 214 million people celebrate Independence Day every year and their expenditure on food accounts to around $ 6.8 billion. Be it any industry, brands have been increasingly harnessing the power of email marketing to fuel their sales. It can be done best by adding some seasonal flair to your email campaigns to grab your customers’ attention.
To help marketers curate effective emails to spice up their Independence Day email campaigns this year, Monks have selected some awe-inspiring 4th of July email templates that showcase how brands fuel a sense of patriotism as well as enthusiasm for Independence day-themed purchases.
BRAND: Ray-Ban
The popular sunglasses and eyeglasses brand, Ray-Ban has used a classic theme and hero image for their campaign. The CTA is bold and clear, followed by navigation links to their online store and social sharing buttons.
BRAND: Dockers
Dockers, the garment company uses the brand products in the hero image to form the colors of the national flag, which is the highlight. The CTA is placed right at the top with an exciting offer.
BRAND: Rifle Paper Co.
In this email, Rifle Paper Co. showcases their art print collection highlighting American destinations, in a simple yet effective design layout. The emphasis is on their special offer in the pre-header as well as the headline.
BRAND: Brighton
This email by Brighton introduces a contest run by them called “Go Fourth Your Way”. The hero image coordinates well with the text as well as the Independence Day theme.
BRAND: KFC
Fastfood giant KFC tapped into the Brand association aspect with a bold text and hero image showing the brand products with an outdoor picnic complete with sparklers.
BRAND: Lee
Clothing Brand Lee has an overall celebratory look in their Independence Day email. Usage of colors of the Flag, quirky text in the CTA button and promotion of their blog are worth the appreciation.
BRAND: Skullcandy
A simplistic email by Headphones manufacturer Skullcandy has an overall clean look with a stamp stating the origins of Company, Independence Day wishes and option to get a Product in delivered in the color scheme of the American Flag neatly arranged.
BRAND: TradeGecko
Independence Day email from TradeGecko makes excellent usage of the white space with wishes in Headline and their mascot having the American Flag in the eye sockets.
You can use these emails as a guideline to create one for your brand. If you come across some interesting Independence Day themed emails, do share them with us!
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