Brad JeffersonJuly 11, 2015 Product videos may be the difference between disengaged customers and more ecommerce conversions. But, when it comes to implementing your own video strategy, where do you begin? Before you press record, check out these three steps to make your first product video a success. Step 1: Planning First things first, you’ll … Continue reading From Storyboard To Export: How To Create Your First Product Video
Sergio AicardiJuly 9, 2015 We all want to succeed, and sometimes that means learning to live with (and learn from) your competition. The same goes for your SEO strategy. Whether you are more successful at the moment or you are neck in neck, there are always different things you can learn by observing and researching … Continue reading SEO Tips & Tricks You Can Learn From Your Competition
Francesca Di MeglioJuly 9, 2015 Bounce backs are a big bummer when you are trying to win over customers with an email marketing campaign. Investigating Simple Mail Transfer Protocol (SMTP) response codes, which servers send you to explain returned mail, can help you clean up your email list and resolve issues. The first step is … Continue reading How To Stop Bounce Backs From Ruining Your Email Marketing Campaign
Zach HellerJuly 8, 2015 Do you know? If you have a website, it’s something you should know. Google Analytics is a free tool that makes it easy to find out. If you have Google Analytics installed on your website, you can use the reports in the Acquisition folder to find out. The traffic coming to … Continue reading Where Does Your Website Traffic Come From?
Steve RaysonJuly 4, 2015 In the last 2 years at BuzzSumo we have crawled and analyzed over 1.6m ‘how to’ posts. The top posts were shared many hundreds of thousands of times. The posts ranged from ‘how to hide your house from Google maps’ and ‘how to paint furniture’ to ‘how to be a great … Continue reading The Perfect ‘How To’ Post – What We Learnt From 1.6m Articles
Aya TsurutaJuly 4, 2015 It’s right around the corner! The sun, the picnics, the fireworks, people bleeding red white and blue. That’s right, the 4th of July is only a few days away. Although no gift-giving is involved in this national holiday, the 4th of July like all holidays is a gift in itself to … Continue reading Benefitting from the 4th of July on the 5th and Beyond
Video publishers will get 55% share of revenue for ads that appear near their content in a new algorithmically created Suggested Video feed. Martin Beck on July 1, 2015 Facebook is turning up the heat on YouTube. Starting this fall, Facebook will offer selected video creators — including the NBA, Fox Sports and Funny or … Continue reading Move Over YouTube: Facebook To Give Video Creators Share Of Ad Revenue From New “Suggested Videos”
Tom HustonJune 30, 2015 Smartphones have long been striving to live up to their name, but Apple is now upping the AI ante. In a push to rival Google Now, Apple has unveiled new upgrades to its popular “intelligent assistant,” Siri, with clear hopes of returning her to the head of the mobile class. The … Continue reading 10 Things Your Company Can Learn from Apple’s “Proactive” Siri
by Robert Brady June 29th, 2015 Potential customers are searching for solutions to their problems every day and AdWords is the perfect way to get in front of them at the exact moment they’re looking. They click your ad, show up on your site and convert into a lead for your sales team. … Continue reading 5 Reasons You’re Not Getting Qualified Leads From AdWords
David CraneJune 28, 2015 I suck…absolutely suck at creating blog titles. I know this and that’s why I usually get help. But there’s a lot of other areas of my blog-writing suckitude that I’m not as clear on. So I thought it would be helpful to do an audit. I had three of my colleagues … Continue reading My Biggest Blog Failures and What We Can Learn from Them
