Ernan RomanJune 27, 2015 Customers become “brand partners” when companies shift from treating them as transactions to creating addictive experiences which meet and exceed customer’s needs. Following are important findings from a new study on loyalty conducted by the Direct Marketing Association and Forrester Research analyst Tina Moffet: 58% of marketers were dissatisfied with their … Continue reading CMOs Must Shift Focus from Transactions to “Addictive Experiences”
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Measuring Success: What to Expect from Analytics on LinkedIn
Katie CooperJune 27, 2015 Say hello to analytics on LinkedIn! LinkedIn recently introduced new analytics tools for publishing content as a way for users of the professional social networking site to better understand how others are engaging with their page. The site continues to be a popular method for individuals and businesses to enhance … Continue reading Measuring Success: What to Expect from Analytics on LinkedIn
7 Great Tips To Get More Engagement From Your Posts
Vishal PindoriyaJune 25, 2015 Oh the algorithms, they are a changin’. Well, maybe not this week, but you can be sure that algorithmic changes in search and social have definitely joined taxes and death in the list of things we can be sure of. Which, for marketers on social media, means constantly adjusting your strategy … Continue reading 7 Great Tips To Get More Engagement From Your Posts
How to Drive ROI from Your Data with Triggered Emails
Brian HonigmanJune 24, 2015 According to Econsultancy, only 20% of marketers use behavioral triggers to complement their email marketing strategies. “The technical hurdles to implementation have been really difficult in the past and the types of triggers that are truly meaningful were not quite scalable with previous technology sets,” said Fayez Mohamood, CEO of Bluecore. … Continue reading How to Drive ROI from Your Data with Triggered Emails
67 Insights From The Worlds Top Digital Marketing Experts
Jeff BullasJune 22, 2015 Why do you go to conferences? For learning…networking or the chance to expand your mind and find some inspiration? Maybe you want to escape the office cubicle for a couple of days or find some company after working from the home office for weeks on end. These conferences can be large, … Continue reading 67 Insights From The Worlds Top Digital Marketing Experts
4 Sales Tips from the Big Screen
Nick HedgesJune 21, 2015 Hollywood is known for its dramatized portrayal of different character types. Salespeople in particular have been depicted as greedy con men with one motivation: money. On screen, we are accustomed to seeing salespeople wearing fancy suits, schmoozing with potential customers and toying with ethical boundaries. But that stereotype does not always … Continue reading 4 Sales Tips from the Big Screen
Learn From How The Top Brands Use Social Media
Susan SolovicJune 17, 2015 For the last eight years Tenet Partners has published its list of the “Top 100 Most Powerful Brands.” The variety of brands on this list is always remarkable and there are certainly a wide range of industries represented. For example, within the top 10 you have a soft drink maker (Coca-Cola … Continue reading Learn From How The Top Brands Use Social Media
5 Easy Steps to More Sales From Your Website
Graham JonesJune 17, 2015 One of the biggest concerns of website owners is how they can achieve more business as a result of their online activity. The vast majority of online business goes through just a few websites – Amazon, Alibaba, Asos and so on. However, new research suggests that such sites are often just … Continue reading 5 Easy Steps to More Sales From Your Website
Email Has Moved On From Shrek’s Onion Metaphor
Denise ChanJune 13, 2015 “Ogres are like onions…we both have layers”, says Shrek in Dreamwork’s hit 3D-animation Shrek. The famous green protagonist uses this analogy to describe his complicated personality. Much like an onion, it can take a while of peeling away frivolous outer appearances to understand the core of who Shrek is. This particular … Continue reading Email Has Moved On From Shrek’s Onion Metaphor
Social Media Engagement: Takeaways from Mom
Miriam HaraJune 13, 2015 In a world of anonymity, courtesy of all the social media channels we have, it’s increasingly easier to develop a ‘sub-persona’ (digital persona) of the real ‘you’. Social media engagement has given everyone a voice for their opinions – the good, the bad and the ugly! There’s nothing inherently wrong with … Continue reading Social Media Engagement: Takeaways from Mom
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