What are the best ways to present your calls to action on a content landing page? Columnist Brian Massey outlines key strategies for getting your offer in front of your readers. Brian Massey on December 1, 2016 Last month, I showed you how to turn a content page into a lead-generating landing page. After … Continue reading Generating leads from content: Placing calls to action
Shivankit Arora — December 1, 2016 — December 1, 2016 Startup marketing can be a challenging journey, especially if you are starting from scratch. With so many digital channels to invest in and thousands of experts offering you multiple strategies, it is hard to make an informed decision. The difference between startups and established businesses … Continue reading 5 Growth Hacking Case Studies From Amazing Startups
Look at how consumers really feel about Black Friday and take their sentiments into account for your rest-of-the-season marketing. Columnist John Donnelly III shares social media insights related to the annual brick-and-mortar mainstay. John Donnelly III on November 29, 2016 at 11:06 am It’s almost hard to remember at this point, but it wasn’t long … Continue reading Lessons learned from Black Friday and Cyber Monday: Retailers must be open to change
Austin Iuliano — November 26, 2016 Follow @austiniuliano— November 26, 2016 How I Went From Failure to Fantastic Writer Here is one indisputable fact of life, we all play by different rules in life. These rules are predicated on many factors but a major one is “the environment” in which you grow up in. If … Continue reading How I Went From Failure to Fantastic Writer
Gregory T. Huang Danny Wong — November 23, 2016 Follow @dannywong1190— November 23, 2016 About a year before Michael Salguero and I were first introduced, Salguero inked a deal to buy the website CustomMade.com. That was in 2009. And for a business that hadn’t yet launched, Salguero and his co-founder Seth Rosen committed to purchase … Continue reading Why You Should Bootstrap Your Ecommerce Business: Tales From a Battle-Tested Founder
Jonny Rosen — November 24, 2016 Follow @ohjonny— November 24, 2016 Social media can be a fickle mistress. What’s trendy today will be passé tomorrow. What engages readers now will annoy them later. What makes you seem cool and edgy now will make you seem clueless and hokey later. Even something as simple as the … Continue reading What to Cut from Your Social Media Vocabulary
Rachel Serpa — November 23, 2016 Follow @getbase— November 23, 2016 Did you know that 2.5 exabytes of data are created each and every day? To help put that number in perspective, that’s equivalent to 5 million laptops, 90 years worth of HD video or 250,000 Libraries of Congress. Crazy, huh? But not all data … Continue reading How to Extract Actionable Sales Insights from Unstructured Data
by Laurie Sullivan, Staff Writer @lauriesullivan, November 21, 2016 Marketers have much more to consider this holiday season as they try to optimize campaigns and turn on a dime. Will gift cards catapult sales through smartphones? How do Google AdWords and Bing Ads play a role in local search targeting? Which direction should brands take … Continue reading Mobile Search: Benefits From Driving Purchases Through Smartphones
Augustus Franklin — November 20, 2016 Follow @augfrank— November 20, 2016 “Famous pivot stories are often failures but you don’t need to fail before you pivot. All a pivot is is a change in strategy without a change in vision. Whenever entrepreneurs see a new way to achieve their vision – a way to be … Continue reading Business Lessons From 6 Startups That Pivoted to Success
by Laurie Sullivan, Staff Writer @lauriesullivan, November 18, 2016 Nearly one third of all Google searches show local intent, and 76% of people who search on their smartphone visit a business within a day. Search marketers that have heard those numbers repeatedly now have an opportunity to capitalize on services that support local search and … Continue reading Data From Local Search, Reviews, Recommendations Feeds The Beast
