Does your business serve a local market? Columnist Pratik Dholakiya shares tips for six business types that can really benefit from local search engine optimization. Pratik Dholakiya on February 21, 2017 National — or even global — SEO was once the revolutionary way to gain visibility on the internet. Now, it has become incredibly expensive and … Continue reading 6 business types that reap the most reward from local SEO
Ben Mulholland — February 20, 2017 — February 20, 2017 “How did they make this?” I find myself asking this while playing games, and after doing some digging ingenious stories of building communities and managing resources came to light. In other words, startups (and SaaS companies as a whole) are closer to agile game development … Continue reading What Startups Can Learn From The World of Video Game Development
James Scherer — February 18, 2017 — February 18, 2017 Are you marketing on Facebook, wondering what to post next or what’s going to work best for your business? We’ve all been there, our creative juices slowing to a trickle and a concern creeping up that maybe Facebook can’t deliver the results it used to. … Continue reading 42 Facebook Post Ideas from Businesses That Know What They’re Doing
Katherine Buchholz — February 16, 2017 — February 16, 2017 There is an enormous – and growing – volume of local searches on smartphones and mobile devices, and they are driving billions of calls a month. Those callers also convert to customers at a high rate. Nearly 50% of mobile searches have local intent. If … Continue reading 7 Ways to Get More from Your Local PPC Campaigns
Personal Branding Blog — February 16, 2017 — February 16, 2017 As valid sales possibilities rise in number, you experience the feeling of hope and motivation on the rise. It is the hope and motivation that inspire you to continue forging ahead in seeking out possible new clients or the best possible new job. Without … Continue reading Expertly Move from Possibility to Success
Joei Chan — February 17, 2017 Follow @joeei— February 17, 2017 We’re living in a time in which entrepreneurship seems glamorous. Everybody is a founder of something. Or wants to be. Popular culture, using a handful of isolated success stories, has told us that if we’ve got a few great ideas, some grit, and maybe … Continue reading Business Lessons from 4 Successful Entrepreneurs [Video]
Augustus Franklin — February 16, 2017 Follow @augfrank— February 16, 2017 Long before the internet emerged as a powerful medium to reach out to your audience, political organizations invested in expensive broadcast campaigns. Politics has always been about listening. Woodrow Wilson, who was President of the United States a hundred years ago, said, “The ear … Continue reading 11 Lessons From Political Listening to Supercharge Your Digital Strategy
Viewability has become the standard within the display advertising industry, so what’s next? Contributor Erik Matlick discusses how audience verification will change the display landscape. Erik Matlick on February 16, 2017 Outsiders often describe the business of MadTech (marketing and advertising technology) as the “Wild West” — and with good reason. The companies … Continue reading From viewable to verified: Here comes the next phase of audience-based buying
Chris Cancialosi — February 13, 2017 Follow @gothamCulture— February 13, 2017 There are very few leadership transitions like being a newly commissioned officer in the military. Typically, on graduation day from a military academy, ROTC program or Officer Candidate School program, young men and women in their twenties pin on second lieutenant bars and immediately … Continue reading 8 Foundational Leadership Lessons From an Air Force Veteran Turned CEO
Steve DiGioia — February 13, 2017 Follow @stevedigioia— February 13, 2017 Every business has one or more employees that seem to take a back seat to the day-to-day machinations of business. Dutifully they perform as intended and do their best but are not looked at in times of need or expected to do much more. … Continue reading Never Underestimate the Potential From These 3 Surprising Sources
