The New ESP — From Email To ‘Everychannel’ Service Provider by Jess Nelson, March 3, 2017 The traditional Email Service Provider (ESP) has transitioned into an “Everychannel” Service Provider, according to the Relevancy Group’s annual ESP Buyer’s Guide released Thursday. An ESP, or email service provider, has traditionally been a company that offers email-specific marketing … Continue reading The New ESP — From Email To ‘Everychannel’ Service Provider
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Small Business Lessons From Tom Brady
Barry Roos — March 3, 2017 Follow @roosites— March 3, 2017 I have been thinking a lot about Tom Brady leading the Patriots to victory in Superbowl LI a month ago. Brady’s performance in the fourth quarter of the Super Bowl was nothing short of remarkable. You have to be in awe of a nearly … Continue reading Small Business Lessons From Tom Brady
What Every Marketer Can Learn From The Winning Strategy At ‘Teen Vogue’
What Every Marketer Can Learn From The Winning Strategy At ‘Teen Vogue’ by Elizabeth Hellman, Columnist, March 2, 2017 In early December, a scathing op-ed about the soon-to-be President made huge waves throughout the media ecosystem. The essay went viral and earned kudos from journalism’s elite for its bold stance and courageous call to action. … Continue reading What Every Marketer Can Learn From The Winning Strategy At ‘Teen Vogue’
From algorithms to advertising: 7 steps to introducing AI to marketing
Contributor Tomer Naveh provides a simplified look at how artificial intelligence (AI) is applied to automate digital marketing programs from start to finish. Tomer Naveh on March 2, 2017 Artificial intelligence — once the rarefied domain of big-name, ambitious projects like Google’s self-driving car or IBM’s Watson — is now finding its way into … Continue reading From algorithms to advertising: 7 steps to introducing AI to marketing
3 Common Google Penalties & How to Recover From Them
By EmilyReiffer March 1st, 2017 Traffic to your website is steadily rising, along with sales. Rankings are also on the rise for your target keywords. But the next day traffic takes a sudden nosedive and your site is nowhere to be seen in the search results. What happened? The dreaded algorithm update… It can be incredibly … Continue reading 3 Common Google Penalties & How to Recover From Them
18 Tips That Will Help You Go From Part-Time Selling Hobbyist to Full-Time Business Owner
William Harris — February 27, 2017 Follow @wmharris101— February 27, 2017 It’s every aspiring ecommerce entrepreneur’s dream: to go from 9-5 with a side hustle to full-time business owner. The question is, how do you get there? The road to becoming a successful, sustainable business owner is not a simple one. There are hundreds of … Continue reading 18 Tips That Will Help You Go From Part-Time Selling Hobbyist to Full-Time Business Owner
5 Ways To Get More Value From Your Social Media Marketing Budget
Donald Felix Odoh — February 27, 2017 — February 27, 2017 Contrary to what you might have heard, an increase in your social media marketing budget is not the only way to get more value from it. Sometimes a simple reallocation is all that is required to make a big difference. While this post is … Continue reading 5 Ways To Get More Value From Your Social Media Marketing Budget
Business Lessons from Oscar-Nominated Films and Performers
David Kiger — February 24, 2017 Follow @davidkiger— February 24, 2017 There’s a great quote in the 1991 movie Grand Canyon, when Steve Martin declares, “All of life’s riddles are answered in the movies.” Though the accuracy of this is debatable, there are many lessons that can be learned and inspiration gained from films. Hollywood’s … Continue reading Business Lessons from Oscar-Nominated Films and Performers
5 Ways to Graduate from Professional to Master in Your Craft
Matthew Baker — February 22, 2017 — February 22, 2017 We are all craftsmen and craftswomen. Our craft (“the work we do”) is what sets us apart from others. Our craft may be building software, branding products, making espresso, laying concrete, organizing events, or many other specialties. The journey of developing your craft often starts … Continue reading 5 Ways to Graduate from Professional to Master in Your Craft
How to keep your app users from dumping you
How do you hold onto users who are abandoning your mobile app? Columnist Josh Todd offers tips on how to keep people engaged and coming back for more. Josh Todd on February 22, 2017 Rejection stinks — especially after what you thought was a good first date. Yet in the world of marketing and … Continue reading How to keep your app users from dumping you
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