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Marketers Losing Millions From Slow-Loading Web Site Pages

Marketers Losing Millions From Slow-Loading Web Site Pages by Laurie Sullivan @lauriesullivan, April 20, 2017 Most marketers know that the more slowly a Web site page loads in a browser, the more it can hurt the company’s bottom line, but new data reveals that the negative impact can occur much earlier than expected. Slow loading … Continue reading Marketers Losing Millions From Slow-Loading Web Site Pages →

A Presentation without Stories is a Lecture – Lessons from TV Commercials

Presentation Skills

Maurice DeCastro — April 21, 2017 Follow @mindfulpres— April 21, 2017 A presentation, a conversation or a lecture, which would you prefer to take part in? In my experience, a great number of presentations in business feel far more like lectures because of the absence of stories and the essential elements of a great conversation. … Continue reading A Presentation without Stories is a Lecture – Lessons from TV Commercials →

Getting Real Business Value from Customer Journey Mapping

Customer Engagement

Joe Wheeler — April 18, 2017 — April 18, 2017 I spend a lot of time with client organizations that have invested both time and resources into mapping their customers’ journey so I have seen the gamut of touchpoint maps, emotional curves and even on one occasion, the stunning graphical portrayal of the path taken … Continue reading Getting Real Business Value from Customer Journey Mapping →

4 lessons from a decade of ad tech disruption

Advertisement Industry

Columnist Chuck Moran explains how the lessons learned from the evolution of ad tech over the years can be applied to martech. Chuck Moran on April 17, 2017 Since the first RTB ad was placed in 2010, our industry’s story has been one of rapid, often painful evolution. Alongside the technological disruption, however, we … Continue reading 4 lessons from a decade of ad tech disruption →

Powerful Verbs to Elevate Your Resume from Boring to Engaging

Career Resume

Amanda Clark — April 12, 2017 Follow @GrammarChicInc— April 12, 2017 The last thing you want your resume is to be is boring and generic. If an employer could plug in someone else’s name and everything else still applies, chances are you’re headed for the “no” pile. There’s nothing that makes you stand out or … Continue reading Powerful Verbs to Elevate Your Resume from Boring to Engaging →

What You Can Learn from Win/Loss Analysis

Productivity

Jeff Kalter — April 12, 2017 — April 12, 2017 Do you simply tally up your wins and losses, then look to see whether the trends are going in the right direction? If so, you’re like many other companies. Some will go a little further and ask the sales reps why the sale was lost. … Continue reading What You Can Learn from Win/Loss Analysis →

How to keep your brand message from being hijacked by surrounding content

Content Optimization

As marketers continue to struggle with brand safety, columnist Malcolm Cox outlines the questions every marketer needs to ask to ensure their brand is delivering its unique ‘point of view’ across the right outlets. Malcolm Cox on April 11, 2017 Suffice it to say, Google has not had a good past several weeks, given … Continue reading How to keep your brand message from being hijacked by surrounding content →

Recovering from a Major Traffic Drop: Reflections on SSL Redirects and Hacked Content Issues

Web Security Guidelines

Thomas O’Shaughnessy — April 11, 2017 — April 11, 2017 Being in the SEO world, you’re bound to run into a traffic drop at some point in your career. We’re in a volatile industry with differing opinions and, unfortunately, lots of misinformation. There are disagreements ranging from what defines “duplicate content” to what the latest … Continue reading Recovering from a Major Traffic Drop: Reflections on SSL Redirects and Hacked Content Issues →

Can You Keep a Secret? Digital Marketing Tips from “Pretty Little Liars”

Digital Marketing

Natalie Petersen — April 9, 2017 — April 9, 2017 Keep these digital marketing tips from ‘Pretty Little Liars’ to yourself! “Two can keep a secret if one of them is dead” goes the theme song of one of my favorite shows of all time, “Pretty Little Liars” (PLL); the show begins its final 10 … Continue reading Can You Keep a Secret? Digital Marketing Tips from “Pretty Little Liars” →

18 Creative Instagram Promo Ideas and Examples from Top Brands

Instagram Marketing

James Scherer — April 7, 2017 — April 7, 2017 At our young company, I’m an old man. 28 is about three years older than our average and my memories of MySpace are lost on conversations with my “born in 1996” colleagues. Equally, they have hair and I’m fast losing mine. But that’s beside the … Continue reading 18 Creative Instagram Promo Ideas and Examples from Top Brands →