Courtney HuntApril 25, 2015 As I stated in Website Builder Platforms: Best Options for Small Businesses, I consider the WordPress content management system (which should not be confused with the WordPress.com platform) to be the best option for organizations that need to upgrade or build a website, especially if they want to be able to … Continue reading Selecting Website Themes: A Guiding Framework
David DeansApril 23, 2015 By 2018, one third of the top twenty market-share leaders in most industries will be significantly impacted by new competitors — and “reinvented” incumbents — that proactively apply digital technologies to create new services and associated business models. According to the latest market study by International Data Corporation (IDC), the adoption … Continue reading 5-Stage Digital Transformation Framework
Content marketing isn’t solely for driving sales. It can recruit employees, provide customer service, facilitate product feedback and more. Columnist Rebecca Lieb tackles how content’s impact on these areas can be quantified. Rebecca Lieb on March 17, 2015 Content has become pervasive. It fills websites, social media, advertising and collateral. It comprises words, images, audio-visual … Continue reading A Meaningful Framework For Content Measurement
