Tag Archives: Framework

Google Search: A Gross Margin Framework For Generative AI Modeling

Google Search: A Gross Margin Framework For Generative AI Modeling by Laurie Sullivan , Staff Writer @lauriesullivan, October 12, 2023 Google, Microsoft and others focused on search are preparing the ad industry to make one of the biggest transitions with the introduction of generative artificial intelligence (GAI). On Thursday, Google announced the ability to create images with … Continue reading Google Search: A Gross Margin Framework For Generative AI Modeling

How to craft a winning event strategy: A 7-step framework

Here’s how to craft a solid strategy for attracting and engaging qualified attendees to ensure your virtual event’s success. Allison Saget on May 18, 2023  While virtual events are a great way to connect with your customers and prospects, getting qualified attendees is often a challenge.  Events have become more accessible in today’s digital world, … Continue reading How to craft a winning event strategy: A 7-step framework

A 5-point framework for creating a high-performing marketing organization

Learn what it takes to develop high-performing creative marketing firms and in-house agencies that go beyond best practices. Brian Kessman on January 17, 2023 at 9:45 am | Reading time: 7 minutes Did you know that most creative and marketing organizations still rely on organizational strategies, structures and management philosophies that date back to 1911? … Continue reading A 5-point framework for creating a high-performing marketing organization

IAB Europe agrees to change Transparency and Consent Framework for EU ad industry

The ruling by Belgium’s APD for GDPR violations also included a 250,000 euro fine. Chris Wood on February 3, 2022 This week, Belgium’s data protection authority, APD, fined IAB Europe 250,000 euros for GDPR-related complaints against its standardized Transparency and Consent Framework (TCF), which is used by publishers and advertisers in the EU. The complaints, … Continue reading IAB Europe agrees to change Transparency and Consent Framework for EU ad industry

Google Calls On Industry To Create New Secure Data Transfer Framework Between U.S. And EU

Google Calls On Industry To Create New Secure Data Transfer Framework Between U.S. And EU by Laurie Sullivan , Staff Writer @lauriesullivan, January 24, 2022 Kent Walker, Google president of global affairs and chief legal officer, Google and Alphabet, last week called on European lawmakers to agree soon on a new data framework to keep the … Continue reading Google Calls On Industry To Create New Secure Data Transfer Framework Between U.S. And EU

OpenAP unveils cross-platform management framework

Open AP is piloting holistic campaign measurement across multiple linear and streaming TV channels. Kim Davis on December 9, 2021 OpenAP, the advertising platform for both linear and digital TV, today announced the launch of XPm, a cross-platform management solution powered by OpenID. XPm will support cross-screen reporting on campaigns run across multiple publishers in … Continue reading OpenAP unveils cross-platform management framework

How to Use Your Story Brand Framework to Refine Your Homepage

Steven Imke October 8, 2021 Assuming that you have created your company’s brand story using the story brand framework, it is time to use that framework to refine your homepage so you can grow your business. By definition, a homepage is the page typically encountered first on a website that usually contains links to the … Continue reading How to Use Your Story Brand Framework to Refine Your Homepage

How to Develop a Story Brand Framework For Your Small Business

Steven Imke September 24, 2021 Most brands waste a huge amount of money on marketing. The reason is simple. Most businesses hire graphic designers to build their websites and their collateral material. Graphic designers have degrees in design and have lots of coding knowledge. However, most have very limited skills when it comes to crafting … Continue reading How to Develop a Story Brand Framework For Your Small Business