ANA Urges Retail Media Framework, Measurement Consistency by Laurie Sullivan , Staff Writer, August 18, 2026 Retail and commerce media account for a large and growing share of marketers’ media mix, but measurement practices have lagged making it difficult to prove ROI and other campaign outcomes. An Association of National advertisers (ANA) member report — … Continue reading ANA Urges Retail Media Framework, Measurement Consistency
Framework customer information was accessed as part of a data breach The company says payment details weren’t exposed. By Ian Carlos Campbell Aug. 7, 2026 Daniel Cooper for Engadget Framework, maker of deliberately repairable and upgradeable computers, has notified all of its customers that their data was exposed in a breach. According to an … Continue reading Framework customer information was accessed as part of a data breach
Agentic Guardrails Create Custom Ad Framework by Laurie Sullivan , Staff Writer, August 5, 2026 PubMatic has introduced an advanced governance and guardrail architecture for its AgenticOS platform, combining technical controls with operational policies. It offers users of the platform the ability to customize the framework to maintain human control and auditability over autonomous AI … Continue reading Agentic Guardrails Create Custom Ad Framework
February 03, 2026 This 3-part framework can help you land your dream job
How context, consequence and audience impact should guide when AI disclosure actually matters — and when it doesn’t. By Jeanne Jennings January 21, 2026 As an adjunct professor at Georgetown University, I (and my students) live under an AI disclosure policy. If you use generative AI — whether it’s to write, design, brainstorm or … Continue reading A practical framework for AI disclosure in marketing
The new AI disclosure framework aims to help marketers use generative AI responsibly without over-labeling every touchpoint or eroding consumer trust. By Constantine von Hoffman January 15, 2026 The IAB is stepping into the AI accountability conversation with a new framework aimed squarely at one of marketers’ biggest open questions: when, exactly, should AI use … Continue reading IAB launches AI transparency and disclosure framework
Google’s new commerce framework cranks up the heat on ‘agentic shopping’ The Universal Commerce Protocol introduces three new major AI features meant to reduce friction when online shopping. Jackson Chen Mon, January 12, 2026 Google To further push the limits of consumerism, Google has launched a new open standard for agentic commerce that’s called … Continue reading Google’s new commerce framework cranks up the heat on ‘agentic shopping’
From Click to Conversion: A Proven Framework to Optimize Your Landing Pages Step-by-Step Nikolas Gutierrez Casallas Nov 28, 2025 When you invest in PPC, every click has a cost. Once someone lands on your page, the job of that page is simple: convince the visitor to take action. Strong ads can … Continue reading From Click to Conversion: A Proven Framework to Optimize Your Landing Pages Step-by-Step
MMA’s Brand As Performance Framework Should Give Marketers Relief by Laurie Sullivan , Staff Writer, October 2, 2025 The Brand as Performance (BaP) framework finally gives marketers a tool to “stop defending their budgets — and start demonstrating their real-world impact,” according to a white paper released Thursday by TransUnion. The whitepaper, Brand as Performance: … Continue reading MMA’s Brand As Performance Framework Should Give Marketers Relief
Marketing AI is only as strong as the data it runs on. Move from chaos to optimized data maturity and deliver personalization at scale. Tonya Walker on September 24, 2025 AI is only as strong as the data beneath it. Fragmented, inconsistent or stale data will derail even the most advanced models. My previous … Continue reading A practical framework to turn fragmented data into a foundation for AI success
