Tag Archives: Framework

This 3-part framework can help you land your dream job

February 03, 2026 This 3-part framework can help you land your dream job

A practical framework for AI disclosure in marketing

How context, consequence and audience impact should guide when AI disclosure actually matters — and when it doesn’t. By Jeanne Jennings January 21, 2026 As an adjunct professor at Georgetown University, I (and my students) live under an AI disclosure policy. If you use generative AI — whether it’s to write, design, brainstorm or … Continue reading A practical framework for AI disclosure in marketing →

IAB launches AI transparency and disclosure framework

AI Transparency

The new AI disclosure framework aims to help marketers use generative AI responsibly without over-labeling every touchpoint or eroding consumer trust. By Constantine von Hoffman January 15, 2026 The IAB is stepping into the AI accountability conversation with a new framework aimed squarely at one of marketers’ biggest open questions: when, exactly, should AI use … Continue reading IAB launches AI transparency and disclosure framework →

Google’s new commerce framework cranks up the heat on ‘agentic shopping’

Google Tools

Google’s new commerce framework cranks up the heat on ‘agentic shopping’ The Universal Commerce Protocol introduces three new major AI features meant to reduce friction when online shopping. Jackson Chen Mon, January 12, 2026 Google To further push the limits of consumerism, Google has launched a new open standard for agentic commerce that’s called … Continue reading Google’s new commerce framework cranks up the heat on ‘agentic shopping’ →

From Click to Conversion: A Proven Framework to Optimize Your Landing Pages Step-by-Step

Website Landing Pages

From Click to Conversion: A Proven Framework to Optimize Your Landing Pages Step-by-Step Nikolas Gutierrez Casallas Nov 28, 2025 When you invest in PPC, every click has a cost. Once someone lands on your page, the job of that page is simple: convince the visitor to take action. Strong ads can … Continue reading From Click to Conversion: A Proven Framework to Optimize Your Landing Pages Step-by-Step →

MMA’s Brand As Performance Framework Should Give Marketers Relief

Branding Engagement

MMA’s Brand As Performance Framework Should Give Marketers Relief by Laurie Sullivan , Staff Writer, October 2, 2025 The Brand as Performance (BaP) framework finally gives marketers a tool to “stop defending their budgets — and start demonstrating their real-world impact,” according to a white paper released Thursday by TransUnion. The whitepaper, Brand as Performance: … Continue reading MMA’s Brand As Performance Framework Should Give Marketers Relief →

A practical framework to turn fragmented data into a foundation for AI success

AI Data Tools

Marketing AI is only as strong as the data it runs on. Move from chaos to optimized data maturity and deliver personalization at scale. Tonya Walker on September 24, 2025 AI is only as strong as the data beneath it. Fragmented, inconsistent or stale data will derail even the most advanced models. My previous … Continue reading A practical framework to turn fragmented data into a foundation for AI success →

From Funnel to Signals: Break Siloes With the Five-Pillar Framework by Semrush Enterprise

Marketing Tools

Forget funnels. Today’s customer journeys are fractured, AI-driven, and nonlinear. Here’s why signal-based marketing is your winning move. Semrush Enterprise on September 12, 2025 Today’s customer journeys look less like funnels and more like works from Jackson Pollock; splashes of touchpoints across dozens of channels. Digital transformation has “fractured consumer journeys into unpredictable, nonlinear … Continue reading From Funnel to Signals: Break Siloes With the Five-Pillar Framework by Semrush Enterprise →

A strategic framework for turning small-scale events into ABM wins

ABM Marketing

Drive deeper account engagement, accelerate pipeline and increase deal size through targeted, intimate ABM events. Steve Armenti on August 21, 2025 Trade shows and virtual conferences still dominate marketing calendars, especially for field marketing teams. But more sophisticated ABM programs are discovering that privately hosted events beat scale for driving qualified pipeline. These intimate … Continue reading A strategic framework for turning small-scale events into ABM wins →

An outcome-driven framework for core martech selection

Marketing Technology

Make smarter martech choices with a four-point framework that connects marketing needs to business outcomes and technical realities. Gene De Libero on July 2, 2025 Too many marketing teams get trapped in endless feature comparisons when choosing core technology. They scrutinize capabilities lists, technical specifications and product demos without asking a more fundamental question: … Continue reading An outcome-driven framework for core martech selection →