April 06, 2026 Fractional leadership is the future. Here’s how to make it work BY Nicole Lehmann-Haupt Not long ago, fractional executives were an edge case—temporary operators invited to fill a short-term gap at the leadership table. But what started as a cost-savvy strategy for cash-conscious startups is now a mainstream, strategic move for companies and … Continue reading Fractional leadership is the future. Here’s how to make it work
September 09, 2025 Why your startup needs a fractional leader BY Yakov Filippenko Every founder wants top-tier talent. But when your company is young, two obstacles loom. The first one is that no one knows you. The second one is that, likely, you can’t afford a full-time senior hire. The irony is that this is when … Continue reading Why your startup needs a fractional leader
Liz Papagni January 18, 2022 If you’re ready to scale your ecommerce business in 2022, marketing is a must. And not just marketing, but a comprehensive marketing strategy that defines and supports your brand, provides cohesive messaging, grows brand and product awareness, and provides measurable results. That requires more than one social media “expert” at … Continue reading 5 Reasons to Hire a Fractional CMO in 2022 for Your Ecommerce Business
Liz Papagni January 18, 2022 If you’re ready to scale your ecommerce business in 2022, marketing is a must. And not just marketing, but a comprehensive marketing strategy that defines and supports your brand, provides cohesive messaging, grows brand and product awareness, and provides measurable results. That requires more than one social media “expert” at … Continue reading 5 Reasons to Hire a Fractional CMO in 2022 for Your Ecommerce Business
Eric Rosenberg July 15, 2021 Fractional shares are an investment where you are able to buy less than a full share of stock. For example, as of this writing, one Class A share of Berkshire Hathaway stock goes for $ 311,126.00. Most people couldn’t afford to pay over $ 300,000 for a single share … Continue reading What Is Fractional Share Investing?
Liz Papagni July 7, 2021 Making the decision to hire a fractional CMO for your business is only the first step. Once you’ve determined that additional C-level support is needed, even if only on a part-time basis or in an interim capacity, you still have more important decisions to finalize—such as how to choose the … Continue reading How to Choose the Right Fractional CMO
Liz Papagni January 13, 2021 Whether your business is currently emerging and determining ways to scale quickly or, as a result of the pandemic, downsizing through the elimination of marketing executives and staff, there is a good chance a Fractional CMO is the answer to many of your problems. If you’ve been following our previous … Continue reading 4 Benefits You Receive When You Work with a Fractional CMO
Liz Papagni November 17, 2020 Your business may have recently undergone changes that leave you asking some big, important questions. Some of these changes may be great news, like unprecedented growth that requires more discipline and strategy. Some of the changes may be necessary to mitigate the damage that a pandemic has wrought on your … Continue reading Should You Hire a Full-Time or Fractional CMO?
