Chris Christoff — April 30, 2020 Is your job application failing to attract high-quality candidates for your company? If so, it’s time to make tweaks that’ll drive the right people to your open position. A poorly optimized application will not only bring in the wrong prospects, but it’ll also give qualified job seekers the wrong … Continue reading How to Optimize Your Job Application Form (4 Tips)
Tag Archives: form
11 Research-Driven Best Practices for Increasing Form Conversion
Pam Aungst — April 10, 2020 When I’m auditing a website, I always recommend placing a conversion form somewhere in the design so that it appears on every page of the site. I often get questioned about my logic behind this, which is twofold: 1) Making the user perform an additional click and page load … Continue reading 11 Research-Driven Best Practices for Increasing Form Conversion
How (and Why) to Advertise Your Long Form Content on YouTube
Zach Watson — March 20, 2020 If you’re serious about organic traffic, you need to be writing long form content. Why? Because Google prefers long form content, and multiple studies have validated it. When Brian Dean analyzed over 1 million Google search results, the data showed the average length of content on the first page … Continue reading How (and Why) to Advertise Your Long Form Content on YouTube
It’s 2020. Why Isn’t Your SMB Using Video Marketing When It’s the Most Effective Form of Online Marketing? [Study]
Brian Wallace — March 6, 2020 Video creation platform Promo.com invested time talking to hundreds of small businesses (SMBs) to break down their online marketing efforts, including how they create and share videos and how they measure success. The more we know, the less we have to reinvent the marketing wheel and it helps us … Continue reading It’s 2020. Why Isn’t Your SMB Using Video Marketing When It’s the Most Effective Form of Online Marketing? [Study]
Get More Form Submissions With These Best Practices
Brent Morrison — March 2, 2020 A well-designed form is an important interaction between your business and a potential lead. If your form causes friction with users, you could be turning away potential business. It could be as simple as too many fields, or worse, a poor mobile experience. Whether it’s a simple newsletter sign-up … Continue reading Get More Form Submissions With These Best Practices
Best Payment Form UX Practices — An Ultimate Guide to Online Payments
Sandra Wrobel-Konior — January 31, 2020 If you run an online business, checkout is the most important part of your selling process, as it’s the step that converts into revenue. What are the best ways to optimize your payment form UX and to design a checkout process to make users complete a purchase? The credit … Continue reading Best Payment Form UX Practices — An Ultimate Guide to Online Payments
“Form Triumphs Over Substance”
Dave Brock — January 24, 2020 One book I reread every year is “Excellence, Can We Be Equal And Excellent Too?” by John Gardner. It was published in the early 60s and is one of the most profound modern philosophy books I’ve read. A mentor recommended it to me, I reread it every year. One … Continue reading “Form Triumphs Over Substance”
Breaking Down the New Form W-4 & How to Ensure Compliance in 2020
Matt Jarzynski — January 16, 2020 In the first major redesign over 30 years, the IRS is kicking off the decade by rolling out a new Form W-4. The updated document reflects changes that were made to the federal tax code following the Tax Cuts and Jobs Act last year. To help employers and employees … Continue reading Breaking Down the New Form W-4 & How to Ensure Compliance in 2020
How to Use a Client Feedback Form to Get Better Feedback
Max Benz — September 20, 2019 — September 20, 2019 As a project manager, it’s your job to make sure that your client is happy and that his or her project is moving in the right direction. So it’s essential to make sure you have a strategy for collecting feedback that will keep your clients … Continue reading How to Use a Client Feedback Form to Get Better Feedback
Long Form Content – A Simple SEO Strategy
Jason Davis — September 11, 2019 Follow @nerdbrander — September 11, 2019 So how do you get Google to like your website content for a set of keywords? Well, one way that is just starting, and looking into Long Form Content. Get to writing Long Form Content! Start with the topic cluster approach. It’s the … Continue reading Long Form Content – A Simple SEO Strategy
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