Tag Archives: form

Imitation May Be the Sincerest Form of Flattery, But It Sucks as a Business Strategy

Dave Brock April 1, 2021 Sometimes when we lift our heads up and look outside our day to day work, our roles, and our companies, we look at others. We may look at our competitors and what they do. We may look at high performing companies, and what they do. We may look at individuals … Continue reading Imitation May Be the Sincerest Form of Flattery, But It Sucks as a Business Strategy

How (and Why) to Advertise Your Long Form Content on YouTube

Zach Watson — March 20, 2020 If you’re serious about organic traffic, you need to be writing long form content. Why? Because Google prefers long form content, and multiple studies have validated it. When Brian Dean analyzed over 1 million Google search results, the data showed the average length of content on the first page … Continue reading How (and Why) to Advertise Your Long Form Content on YouTube

It’s 2020. Why Isn’t Your SMB Using Video Marketing When It’s the Most Effective Form of Online Marketing? [Study]

Brian Wallace — March 6, 2020 Video creation platform Promo.com invested time talking to hundreds of small businesses (SMBs) to break down their online marketing efforts, including how they create and share videos and how they measure success. The more we know, the less we have to reinvent the marketing wheel and it helps us … Continue reading It’s 2020. Why Isn’t Your SMB Using Video Marketing When It’s the Most Effective Form of Online Marketing? [Study]

Get More Form Submissions With These Best Practices

Brent Morrison — March 2, 2020 A well-designed form is an important interaction between your business and a potential lead. If your form causes friction with users, you could be turning away potential business. It could be as simple as too many fields, or worse, a poor mobile experience. Whether it’s a simple newsletter sign-up … Continue reading Get More Form Submissions With These Best Practices

Best Payment Form UX Practices — An Ultimate Guide to Online Payments

Sandra Wrobel-Konior — January 31, 2020 If you run an online business, checkout is the most important part of your selling process, as it’s the step that converts into revenue. What are the best ways to optimize your payment form UX and to design a checkout process to make users complete a purchase? The credit … Continue reading Best Payment Form UX Practices — An Ultimate Guide to Online Payments