Gaurav Belani April 8, 2021 The world is going digital. So are we. We all knew the path towards this progression would come soon enough, but 2020 ensured a major leap in the process. The COVID-19 pandemic, while severely restricting the movement of people around the globe, mobilised said masses towards the online businesses that … Continue reading 5 Reasons Why Digital Transformation Can Be a Driving Force For Small Businesses
Susan Gilbert — November 14, 2018 Follow @SusanGilbert — November 14, 2018 Keep Your Business Strong With These Action Steps When I consult with business owners they often tell me about the way things are from two very different perspectives. Some see a big shift in the upcoming economy, while others are doing everything they … Continue reading How to Become an Unstoppable Force In Your Business
Chris Cancialosi — February 13, 2017 Follow @gothamCulture— February 13, 2017 There are very few leadership transitions like being a newly commissioned officer in the military. Typically, on graduation day from a military academy, ROTC program or Officer Candidate School program, young men and women in their twenties pin on second lieutenant bars and immediately … Continue reading 8 Foundational Leadership Lessons From an Air Force Veteran Turned CEO
August 4, 2016 What if I told you there’s one thing that you can do right now as a sales leader that will help you achieve higher team quota attainment, more revenue growth, higher sales velocity, and increase in lead conversion rate? It’s not a magic new magic sales methodology and it has nothing to … Continue reading Sales Enablement: How to Use Using Content, Training, Strategy and Technology to Drive Productivity in Your Sales Force
by Donna LaNasa June 30, 2016June 30, 2016 What Is A Social Sales Force? Simply put, a social sales force is comprised of motivated, unpaid ambassadors and influencers — what we at Converse Digital call Social Agents. Social Agents introduce you to prospective visitors online through Facebook posts, Instagram pics and Twitter taunts telling everyone … Continue reading Why You Need To Build Your DMO’s Social Sales Force
Link building looked different a long time ago (in a galaxy far, far away). Columnist Winston Burton explains how things have changed and what works today. Winston Burton on January 20, 2016 Google’s algorithm to impact website visibility takes hundreds of factors into account, but none of them have been as important and impactful as … Continue reading Link Wars: The Force Awakens
by Kara Burney December 17, 2015 Follow @wkndatburneysDecember 17, 2015 When Star Wars debuted in 1977, it became an instantaneous cultural phenomenon without the help of social networks. But this week’s premiere of Star Wars: The Force Awakens marks the first time that the franchise is in full force on social media. Keep in mind, after all, that it has been 10 … Continue reading The Star Wars Marketing Force Awakens on Social Media with 234 Million Interactions
As the likes of Facebook and Google change the face of media buying, advertisers will need to focus on creating content that people actually like, says columnist David Rodnitzky. David Rodnitzky on June 30, 2015 Traditional media-buying negotiations are pretty straightforward: The publisher has some inventory it wants to sell, and the advertiser that is … Continue reading Why And How Publishers Will Force Advertisers To Engage Consumers
Kathryn WheelerMay 5, 2015 Puns are great. (Who doesn’t love puns?) However, I never expected one to garner so much attention that it actually became its own holiday. Then came Star Wars Day (or “May the 4th Be With You” Day). And while it isn’t an official holiday, there are so many fans that celebrate … Continue reading 9 Brands That Used The Force on Twitter During Star Wars Day 2015
