by Ashley Perssico March 6, 2016March 6, 2016 There is big news for small businesses using Snapchat. Last week, Snapchat rolled out new Geofilter options that allow small businesses to create promotional filters for users. Geofilters are photo filters that can only be accessed in specific geographic locations. You can see a few examples of … Continue reading How to Master Your First Snapchat On-Demand Geofilter
Customers are at the heart of what successful businesses do. Columnist Mary Wallace discusses why we need to harness the power of data and technology to better understand our customers and respond to their needs. Mary Wallace on March 1, 2016 Customers are the heart and soul of every successful business. It’s been that … Continue reading How To Market Successfully In A Digital World? Put Customers’ Needs First.
by Matt Gill February 22, 2016February 22, 2016 There is a certain energy about startup companies that can be very alluring to marketing execs. The opportunity to build something and grab a piece of the action is compelling. But don’t let the excitement and potential cloud your decision-making process when considering a startup employment offer … Continue reading How to Negotiate Your First Startup Employment Offer
by Suzanna Colberg February 15, 2016February 15, 2016 Customer service is all about the ability to find creative solutions on the fly. First call resolution is imperative in any customer support role. When it comes to solving a customer’s issues correctly, the ability to troubleshoot is one of the key qualities managers should be looking … Continue reading First Call Resolution: 6 Qualities of a Natural Troubleshooter
by Sahail Ashraf February 4, 2016 Follow @TalcontentFebruary 4, 2016 Facebook has been adored by brands for years now, and there is a good reason for this. It can bring in massive engagement and introduce your brand to new customers and clients. With Facebook being the incredibly huge, swaggering social media behemoth (but with a … Continue reading How To Make A Killer First Impression On Your Facebook Page
by Eric Samson January 25, 2016January 25, 2016 Creating a startup from scratch is a whirlwind of emotion, from excitement and pride to a constant fear of failure. With the SBA reporting only 50% of new businesses survive past five years and a third making it past ten, the fear is justified. The first year … Continue reading 6 Keys to Surviving Your First Year As a Startup
by Abbe Miller January 20, 2016 Follow @NetSphereStratJanuary 20, 2016 Having been employed by such technology titans as AT&T and IBM, I have seen far too many situations where companies move to a new eCommerce platform but didn’t understand the reasons why. I remember a B2C site that suffered from sluggish performance from day one. … Continue reading Considering An Ecommerce Replatform Project, Address These Issues First
by Chris Bennington January 17, 2016 Follow @cmbenningtonJanuary 17, 2016 I’ll start with one question. As a marketing leader, would you spend a large chunk of advertising budget without a defined product message and positioning? I’m assuming your answer was a resounding “No!” … So why do you settle for a dull message that just … Continue reading Brand First, Digital Second. How Digital Marketing Should Change In 2016.
by Peter Cartier January 16, 2016 Follow @PeterCarti3rJanuary 16, 2016 It’s a very familiar story in the marketing world: you’ve published more than your fair share of blog posts to target a specific keyword, yet every time you take Google for a spin you find that you’re buried somewhere on page 5 or not showing … Continue reading 5 SEO Mistakes Keeping Your Blog Off the First Page of Google
by Greg Pietruszynski January 11, 2016January 11, 2016 How many times have you struggled to write your first cold email? A lot depends on your creativity, that’s for sure, and you can’t wait forever for inspiration. But the good news is that an effective first cold email can be dissected into pieces. Such analysis will … Continue reading A Guide To Your First Cold Email Structure
