The new service can be used to find and target audiences, boost a brand’s image or improve content marketing. Barry Levine on January 20, 2017 Graphic from DataSift As a huge network of professionals, LinkedIn provides 80 percent of all social media leads for B2B marketers. To help reach these audiences, data intelligence firm … Continue reading DataSift offers first analysis at scale of how LinkedIn’s members engage with content
Roee Ganot — January 17, 2017 Follow @RoeeGanot— January 17, 2017 Until now, Google has only had one index, and it focused on crawling sites built for desktop computers. Recently, Google has shifted its focus to mobile users, who have already outpaced desktop users around the world. Instead of merely factoring in a site’s mobile … Continue reading What You Need to Know about Google’s Mobile First Index
The Consumer Electronics Show in Las Vegas isn’t just for gadgetheads. Contributor Laurie Keith shares her first impressions of the tech show and what marketers can take away from it. Laurie Keith on January 13, 2017 Last week, I attended the Consumer Electronics Show in Las Vegas for the first time. I work in … Continue reading My first CES: What I saw, learned and questioned
George Beall — December 31, 2016 Follow @GeorgePBeall— December 31, 2016 Google’s most recent changes rank mobile friendly sites above those that are not mobile friendly, when the user is searching on their smartphone. This makes sense from a logical perspective, but may be very disrupting from a marketing one. If your website hasn’t already … Continue reading 3 Ways Google’s Mobile First Ranking Affects SEO
Sandra Wrobel-Konior — December 18, 2016 Follow @sandricz— December 18, 2016 Customer experience is now becoming one of the most important factors to merchants, and this approach is going to increase. New products and services must be customer-centric, with a greater level of convenience. Otherwise, there are fewer chances to attract or retain the audience. … Continue reading Customer Experience in FinTech: Where Users’ Needs Come First
Kevin Joyce — December 23, 2016 — December 23, 2016 Revenue Marketing Journey: Milepost 1 Revenue Marketing is the combined set of strategies, processes, people, technologies, content and results measurement across marketing and sales that does four things: drops sales-ready leads into the top of the funnel accelerates sales opportunities through the funnel measures marketing … Continue reading First Steps in the Revenue Marketing Journey
Roman Kniahynyckyj — December 19, 2016 Follow @kniahynyckyj— December 19, 2016 You’ve just purchased HubSpot! Congratulations. You’ve worked hard to identify the optimal marketing automation software for your company, chosen HubSpot, and are primed for success. Here’s some key things you should do in your HubSpot Portal the first month. Get Certified Before you dive … Continue reading Navigating Your Way Through Your HubSpot Portal in the First Month
Deji Atoyebi — December 8, 2016 Follow @I_amAtoyebiDeji— December 8, 2016 If you’re just starting out your freelance career, this article is for you. While freelancing is really all the nice things you’ve heard about it, it’s also fraught with challenges. Perhaps the greatest problem you’ll face at the beginning of your career is landing … Continue reading Freelancing: 5 Things to Do While Awaiting your First Client
Google, Integral Ad Science, WP’s GroupM are among the initial recipients. Ginny Marvin on December 7, 2016 A cross-industry group formed to fight fraud in digital advertising announced the certification of the first set of companies for meeting anti-fraud standards Wednesday. The Trustworthy Accountability Group (TAG) awarded the “Certified Against Fraud” seal to Amobee, comScore, DoubleVerify, Dstillery, Google, … Continue reading TAG awards first “Certified Against Fraud” seal to 16 digital advertising companies
Sydney Slavin — December 6, 2016 — December 6, 2016 Through outreach initiatives and recruiting projects, I look at hundreds of profiles every day. Oh my goodness. The number of nonprofessional and to be quite honest, unflattering profile photos may be contributing to my fleeting sanity. When I see a bad photo or a photo … Continue reading I Want to Recommend You, But First Please Update Your Photo
