Tag Archives: first

First Choice: Email Leads In Personalization, Study Finds

First Choice: Email Leads In Personalization, Study Finds by Ray Schultz , April 25, 2017 Email remains the top personalization channel, with 72% of marketers using it and 71% rating it as very or extremely important, according to a survey released today by Evergage. Email campaigns are deployed more than any other type of customer … Continue reading First Choice: Email Leads In Personalization, Study Finds →

19 Key Metrics to Guide Your First Blog

Blogging Tools

Tom Kuder — April 11, 2017 Follow @twkuder— April 11, 2017 Blogging metrics for startups and beginners My email service provider (ConvertKit) recently published a great report called State of the Blogging Industry. In it, they reveal some fascinating findings gleaned from a survey of more than 850 bloggers. Since I regularly advise my readers … Continue reading 19 Key Metrics to Guide Your First Blog →

The First Revenue Ops Pillar: Defining Management & Strategy

Sales Performance

Vignesh Subramanyan — March 23, 2017 Follow @v_subramanyan— March 23, 2017 We recently introduced the concept of Revenue Ops, a cross-functional model that combines marketing ops and sales ops responsibilities, to facilitate better alignment and impact revenue growth. Since then we’ve seen this concept resonate well with our audience, experts in the field, and analysts … Continue reading The First Revenue Ops Pillar: Defining Management & Strategy →

Why First Impressions Matter – 84% of Marketing Conversions Occur During the First Visit

Marketing Strategy

Grant Thomas — March 22, 2017 Follow @gsthomas22— March 22, 2017 As growth marketing experts, we are consistently asked this simple question: How do I get more customers? It’s a broad question that can be answered in a variety of ways, however, we see one key area of focus that can help any type of … Continue reading Why First Impressions Matter – 84% of Marketing Conversions Occur During the First Visit →

Check It Out: WPP Convenes First Annual Shopper/Retail Conference

Retail Marketing

Check It Out: WPP Convenes First Annual Future Of Shopper/Retail Conference by Steve McClellan @mp_mcclellan, March 10, 2017 Speaking at WPP’s first annual Checkout conference in San Francisco last week, Kiran Mani, managing director of retail for Google, offered some striking statistics about the changing retail landscape, including the fact that foot traffic in U.S. … Continue reading Check It Out: WPP Convenes First Annual Shopper/Retail Conference →

How to Shoot Your First Commercial Video to Promote Your New Business

Video Tools

Amit Sen — February 22, 2017 Follow @amit_kumar_sen— February 22, 2017 It is imperative for new businesses to devise inventive methods to engage their growing audience and attract potential customers. With the number of open marketing channels proliferating, competition is becomes stiffer by the day. When it comes to promoting a new business, the modern … Continue reading How to Shoot Your First Commercial Video to Promote Your New Business →

SEO in the Mobile First Index

SEO And Content Strategy

Roee Ganot — January 31, 2017 Follow @RoeeGanot— January 31, 2017 With the exponential rise of mobile users, Google has responded by creating a mobile first index that prioritizes search results for these users, specifically. Instead of showing mobile users results based on signals from desktop sites, Google is reconfiguring results based exclusively on signals … Continue reading SEO in the Mobile First Index →

How to Be Successful in Your First 90 Days at a Job

Career Development

Claire Topalian — January 18, 2017 Follow @clairetopalian— January 18, 2017 We’ve all heard the phrase, “in the President’s first 100 days…” but this thinking holds true for any new employee in any job. The first few months in a new environment presents a critical window of opportunity to set the tone. In the workplace, … Continue reading How to Be Successful in Your First 90 Days at a Job →

Mobile First Indexing: The New Direction of Google Search

Mobile Engine Optimization

Kasia Perzyńska — January 23, 2017 — January 23, 2017 The mobile era has already started. A tremendous revolution took place in 2015 along with the loud Mobilegeddon. It was then that Google introduced the mobile-friendly update and actually started to consider mobile an important factor in its search algorithms. Today, we will speak about … Continue reading Mobile First Indexing: The New Direction of Google Search →