In the mobile app development world, the role of traditional advertising is murky. Columnist Rob Rasko explains how marketers and app developers can get on the same page. Rob Rasko on October 20, 2016 Budgets continue to shift from print to digital and from desktop to mobile. One of the hallmarks of this movement … Continue reading Which came first, the mobile app or the audience?
by Personal Branding BlogOctober 19, 2016 Your email appearance is truly your first impression, and your first impression always counts. Remember, every email address is a person with a circle of influence they could refer you to or deter you from. Failing in our digital communication ca detrimental to your small business as a whole … Continue reading Your Email Appearance is Your First Impression
by Lori SoardOctober 18, 2016 Back in 1996, I started offering online writing courses through chat rooms to a handful of students. At that time, there weren’t as many online course options out there and what I and others were doing was still groundbreaking. Today, you can find courses on multiple platforms, sell them on … Continue reading 12 Step-by-Step Points to Write Your First Online Course – Part I
by Matt SouthernOctober 18, 2016 After conducting an SEO audit, the next step for a majority of SEOs is to tackle the technical side first. This is very closely followed by on-page SEO. Off-page SEO fell to the bottom of the list, while many don’t approach the job in any particular order, indicating they prefer … Continue reading 39% of SEOs Tackle Technical SEO First [DATA]
by Virginia Franco Follow @VAFrancoResumesOctober 17, 2016 The term “resume reading” should be obsolete in today’s job market. Given that the average reader spends between six and 20 seconds on the first pass, we should really refer to it as “resume scanning.” While the idea of scanning versus reading a resume may be terrifying – … Continue reading How Your Resume Must Resemble a News Article to Get Past that First Scan
by Laralyn MurphyOctober 15, 2016 “I was checking out your pipeline for next quarter, and I noticed that you haven’t updated a few of your deals lately. Can you get on top of that today? I need to submit my forecast…” If you’ve ever had a conversation with one of your sales reps that begins … Continue reading First Impressions Matter: Ensuring CRM Adoption from Day One
by Miranda PaquetOctober 14, 2016 To say that most small businesses aren’t using search marketing to their best advantage would be a major understatement. It would also be untrue. The real truth is that most small businesses aren’t using search marketing at all. They fear it’s too complicated. Too technical. Can small businesses really influence … Continue reading How to Show Up on the First Page of Google
by Azure Collier Follow @azurecollierOctober 12, 2016 It’s no secret that it’s getting harder for businesses to get their posts seen in Facebook’s news feed. Facebook has made more changes in recent months that give posts from friends more priority than content shared by business pages. So how can you get more eyes on the … Continue reading 10 Lessons We Learned From Our First Facebook Live
by Brad Smith Follow @bsmarketerSeptember 28, 2016 Part one of the series here. The first step to generating new leads is to create a lead magnet. It’s the bait or lure that’s so interesting, so awesome, and so unique that people can’t help but want it. Once you’ve hit Publish, it’s easy to assume the … Continue reading How to Create Your First Lead Magnet Campaign (Part 2)
by Kaitlin Loyal Follow @kipwingOctober 6, 2016 When you work in marketing, it’s easy to get distracted by the latest app, channel, social network or design trend. Facebook Live and Persicope! We’ve GOT to start broadcasting live video. Infographics? Of course we need to tell our visual story. Animated video? Yes, our B2B widgets will … Continue reading Don’t Be Swayed by Tactics. Create Your Story First.
