How to Shoot Your First Commercial Video to Promote Your New Business

— February 22, 2017

It is imperative for new businesses to devise inventive methods to engage their growing audience and attract potential customers. With the number of open marketing channels proliferating, competition is becomes stiffer by the day. When it comes to promoting a new business, the modern entrepreneurship era is extremely innovative and discreet. Today’s consumers render videos as the best engaging medium and adopting a sound video marketing strategy for your new business is the need of the hour.


Visual content is said to increase the likelihood of online purchases by as much as 64%. An effective commercial video will sell your company’s importance and stay with your viewers for a long time. However creating a commercial video is much more than simply standing in front of a video camera and talking. Below is a step by step guide to shoot your first commercial video and promote your new business.



  1. Developing the format

The first step to create a commercial video is to have the blueprint of your video ready. You should possess a clear understanding of the topic and the format you intend to deliver to develop better credibility and earn a dedicated following. You need to create a detailed script which will detail your vision and purpose. It should contain the dialogue, shooting instructions, the various camera angles and any other expectations you may have. The skills, budget and personnel you employ will greatly determine the quality of your business videos, therefore ensure that your vision is in sync with your imminent actions and you know what output you are likely to achieve from beforehand.



  1. Fetching the right tools

It is essential to shoot high definition videos using a video recorder specifically meant for the job. Refrain from using phone or digital cameras as the output will be extremely amateurish. If you intend to shoot the video indoors, you will need a couple of floodlights to render improved picture quality. The built in microphone of your video recorder will not be enough and therefore you will require an external microphone which will remove background noise and render cleaner sound. If your business video demands capturing extensive outdoor shots in the form of aerial photography and aerial video recording, the drone technology can be an effective tool to shoot outstanding commercial videos.


Once you have shot the video, you will need a high quality professional video editing program to render a polished finish to your video.



  1. Shooting your video

Quality videos never happen by accident. They are created with patience and skill. Remember that videos provide your business with a chance to portray your company’s personality, values and ethics in living color and make it available to anyone who even has the slightest interest in your endeavor. Therefore you need to make the first ten seconds of your video appealing enough to let your viewers hang on. Keep your content relevant, crisp and interesting. The onscreen talent should be an energetic individual capable of engaging the viewers with the right amount of exuberance. Shoot more of close-ups instead of wide angles as close-ups are more compelling and cheaper to light and shoot. Besides most your viewers are likely to view them on small screens through their smart phones.



  1. Editing the video

Post production is a crucial stage of your commercial video production process. You may have created a stunning video however, inappropriate editing may kill your cause altogether. Your shots need to be refined with motion graphics and effects. You have to build action montages and use style frames to fine tune your video. The lighting, color and timing of your cuts need to be manipulated to increase your viewer’s emotional response to your video. The sound effects need to be layered with audio filters and other sound effects to create an appealing sound mix for the commercial. Remember to license any footage, graphics or stock music you may have used while editing. Make your logo and contact information visible for sometime while your video is running.



  1. Publishing and Marketing

Once your video is out of post production, you are now ready to publish it. Make sure that you use effective and popular headlines and tags for your video in order to enable people to find it easily. You can use Google’s keyword tool to determine the popular word selections. Upload the video on your company’s website as well as on the company’s facebook and instagram profiles. YouTube is a great platform to market your business video. If your company already has a YouTube profile you may add bloopers, behind the scene footage and live videos to further extend the life of your commercial video.

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Author: Amit Sen


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