Brent Pohlman — August 11, 2017 Follow @brentpohlman — August 11, 2017 This topic is always debated. On certain days I may even swing more to one side of this debate than the other, but overall I would say employees come first. I will add one more item that may help this debate. Add the … Continue reading Who Should Come First – Customers or Employees?
Erika Dickstein — August 2, 2017 Follow @springinsight — August 2, 2017 stux / Pixabay Hello everyone! I’ve been spending a fair amount of this month relaxing poolside, cocktail in hand, celebrating my birthday with loved ones in Hawaii. Lest you think I was completely idle during that time, let me assure you: I was. … Continue reading First One In, Last One Out
Cross-device identity has become an essential foundation for ad and marketing targeting. Barry Levine on July 18, 2017 From a Tapad video Imagine you characterized the buying habits of customers by the cars they took to your physical store. One person took a Ford pickup truck to buy a tuxedo, and, the next day, … Continue reading To understand customers, first you need to understand their Device Graphs
Brad Smith — June 12, 2017 Follow @bsmarketer— June 12, 2017 Mediamodifier / Pixabay Each year, eCommerce sales in the US steadily tick up by 10%. But even with the increased sales, there are still a lot of businesses out there who aren’t selling online. 79% of Americans shop online. So, why aren’t you selling? … Continue reading A Cheat Sheet to Launching Your First Online Store
John Lincoln — May 23, 2017 Follow @johnelincoln— May 23, 2017 If you’re at the point where you’re ready to hire a digital marketing agency, then it’s time to start the interview process. During that process, you’ll talk to people from competing agencies. It’s important that you ask those sales reps the right questions. Otherwise, … Continue reading Hiring a Digital Marketing Agency? Stop and Ask These 9 Questions First
Virginia Franco — May 4, 2017 Follow @VAFrancoResumes— May 4, 2017 I often help executives who reach out to me for job search advice or to get a resume professionally written. They’re great at what they do; they’ve moved from job to job or company to company by being recruited based on their reputation by … Continue reading What You Must Know if You Are Putting Together Your Resume for the First Time in Years
Marko Saric — April 28, 2017 Follow @MarkoSaric— April 28, 2017 In this guide, I’ll show you how to rank your blog on the top of the first page of Google’s search results. You’ll love it if you want to get more visitors from search engines. This post features everything you need to know about … Continue reading SEO 101: The Definitive Guide To Ranking Your Blog On Google’s First Page
First Choice: Email Leads In Personalization, Study Finds by Ray Schultz , April 25, 2017 Email remains the top personalization channel, with 72% of marketers using it and 71% rating it as very or extremely important, according to a survey released today by Evergage. Email campaigns are deployed more than any other type of customer … Continue reading First Choice: Email Leads In Personalization, Study Finds
Tom Kuder — April 11, 2017 Follow @twkuder— April 11, 2017 Blogging metrics for startups and beginners My email service provider (ConvertKit) recently published a great report called State of the Blogging Industry. In it, they reveal some fascinating findings gleaned from a survey of more than 850 bloggers. Since I regularly advise my readers … Continue reading 19 Key Metrics to Guide Your First Blog
Vignesh Subramanyan — March 23, 2017 Follow @v_subramanyan— March 23, 2017 We recently introduced the concept of Revenue Ops, a cross-functional model that combines marketing ops and sales ops responsibilities, to facilitate better alignment and impact revenue growth. Since then we’ve seen this concept resonate well with our audience, experts in the field, and analysts … Continue reading The First Revenue Ops Pillar: Defining Management & Strategy
