Tag Archives: first

You Can’t Handle the Truth – Why Most Leaders Say They Want Their Businesses to Be Customer-Centric but Aren’t Willing to Take the First Step

Christopher Brown — October 11, 2019 Follow @marketculture Creating a new business that endures over a long time is hard. We all know the statistics; 80 % of companies fail within the first 2-3 years. What separates the businesses that sustain from those that wither away? Customer obsession. These companies have found a problem worth … Continue reading You Can’t Handle the Truth – Why Most Leaders Say They Want Their Businesses to Be Customer-Centric but Aren’t Willing to Take the First Step

3 Easy Steps to Your First Email Drip Campaign (That Sells on Autopilot)

VerticalResponse — October 3, 2019 Follow @VR4SmallBiz Email drip campaigns are good for small business. In fact, automated email series get 80 percent higher open rates and triple the clickthroughs of single emails, and they generate 80 percent more sales at 33 percent less cost. Despite such convincing statistics, many small businesses do not engage … Continue reading 3 Easy Steps to Your First Email Drip Campaign (That Sells on Autopilot)

Scrum First Principles — How to Elon Musk the Scrum Guide

Stefan Wolpers — August 12, 2019 Follow @StefanW — August 12, 2019 TL; DR: Scrum First Principles Popularized by Elon Musk, utilizing first principles thinking to solve problems in an innovative, creative, and less biased way has proven popular in the tech community. Given that its sibling empiricism is an integral part of Scrum as … Continue reading Scrum First Principles — How to Elon Musk the Scrum Guide

Scrum First Principles

Stefan Wolpers — August 12, 2019 Follow @StefanW — August 12, 2019 TL; DR: Scrum First Principles Popularized by Elon Musk, utilizing first principles thinking to solve problems in an innovative, creative, and less biased way has proven popular in the tech community. Given that its sibling empiricism is an integral part of Scrum as … Continue reading Scrum First Principles

Best Practices For Your First Facebook Advertising Campaign

Cas Johnson-Villalobos — August 10, 2019 — August 10, 2019 Facebook advertising is a powerful tool for expanding your social media marketing reach while targeting an intended audience. The social media platform allows you to narrow down the exact demographics your business aims to gain as customers. However, following practices that successful ad campaigns have … Continue reading Best Practices For Your First Facebook Advertising Campaign

Search Advertising Benefits From Increase In Ad Spend During First Half Of 2019

Search Advertising Benefits From Increase In Ad Spend During First Half Of 2019 by Laurie Sullivan , Staff Writer @lauriesullivan, August 6, 2019 Website builder and hosting companies have significantly increased the amount spent on advertising this year, including search, according to Kantar analysis of the amount spend on advertising by eight top companies in the … Continue reading Search Advertising Benefits From Increase In Ad Spend During First Half Of 2019