Lee FrederiksenJune 25, 2015 Today, your firm’s transparency and perceived authenticity matter more than ever. Buyers and industry influencers want to know everything there is to know about you – and they want bone-deep truth, not fluff or airy claims. With this new expectation of radical transparency, employee advocacy has become a tremendous asset for … Continue reading Are Your Employees Advocates for Your Firm?
Kevin O’BrienJune 7, 2015 Admit it, your company is graying a bit at the temples. The bulk of your team remembers the Sony Walkman, the ’85 Bears winning Super Bowl XX, and a time when Bruce Willis actually had hair. But so what? Your 20 year recruiting and sales veterans are exceptional. Their cumulative candidate … Continue reading Why Your Staffing Firm Can’t Attract Millennials
Colm BarryJune 7, 2015 I recently had a conversation with a friend of mine who works in an accountancy firm here in Dublin. His firm was looking at creating some basic videos around their products and services. After doing some research, they ran into a problem. The issue he was describing is exactly the same … Continue reading Using Online Video To Promote Your Accountancy Firm
Sarah GreesonbachJune 5, 2015 When you first start a company blog, you have a lot of choices to make. What should you write about? How will you carve out time to keep it up to date? What voice will you use? Sidebar or no sidebar? How often do you update? But while these are important … Continue reading 4 Pros and Cons of Hiring a Content Marketing Firm to Write Your Company Blog
Kevin BloomApril 16, 2015 “Spend money to make money,” they say. But there are some great ways to increase revenue and profits without massive monetary investments, including today’s topic — conversion rate optimization (CRO). Simply put, CRO is the practice of testing your conversion content pieces to determine how even minor changes on a page … Continue reading 5 Ways Conversion Rate Optimization Can Drive Revenue for Your Firm
Katie SannerMarch 23, 2015 Professional services firms marketing priorities have recently shifted– and with those shifts, research shows that many firms are considering a new website. After all, 80 percent of prospects will look at your website when evaluating several firms. So you want to make sure their first impression is a good one. But … Continue reading Does Your Professional Services Firm Need A High Performance Or A Branding Website?
Mary-Blanche KraemerMarch 4, 2015 The number of people using mobile devices to access the web has skyrocketed over the past few years, making it increasingly important for professional services firms to make their websites mobile friendly. Even with a number of statistics to support this, many firms have not taken the plunge and implemented a … Continue reading Responsive vs. Mobile Website: Which Is Right for Your Professional Services Firm?
Law firm SEO or Search Engine Optimization is often centered around a niche marketing strategy. In a nutshell, this means that lawyers or law firms specialize in one or a very small number of legal areas and become experts in that field. Let’s look at it in a bit more detail, shall we? Your time, … Continue reading Law Firm SEO – Niche Marketing
Law Firm SEO or Search Engine Optimization is all about designing a sound strategy and implementing that strategy to perfection. At the end of the day, the strategy will tell you the who, what, where, when, why and how of how to improve your Google (and other search engine) rankings. So let’s delve a bit … Continue reading Law Firm SEO – Strategize
The trouble with such a fast moving and somewhat fashionable industry is the emphasis on the latest and greatest rather than necessarily the most effective or relevant to smaller business. A look at any technology publication or website would suggest to you that websites are pretty much ‘old hat’ and that anything mobile, big data, … Continue reading Websites (still) rule the online marketing roost
