News Publishers’ Twitter Ad Spend Down 83%, Study Finds by Colin Kirkland , April 14, 2023 New findings from advertising intelligence platform MediaRadar reveal an alarming 83% year-over-year decrease in news publishers’ Twitter ad spend from January 1, 2022 through February 28, 2023. Since Twitter CEO Elon Musk bought the microblogging platform in October 2022, … Continue reading News Publishers’ Twitter Ad Spend Down 83%, Study Finds
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AI is used in marketing by two thirds of B2B orgs, Forrester finds
Targeting is the top use case, and one third are using chatbots. Chris Wood on March 16, 2023 AI is used in marketing by 67% of B2B organizations, according to the new “Global State of AI in B2B Marketing Survey” by Forrester. More than 70% of respondents plan to “moderately” or “significantly” increase their plans … Continue reading AI is used in marketing by two thirds of B2B orgs, Forrester finds
Health Sciences Marketers Prioritized Spending On Events, Social Media Over Email, Study Finds
Health/Life Sciences Marketers Prioritized Event, Social Media Spend Over Email In 2022 by Ray Schultz , March 10, 2023 Providers in the health or life sciences industry increased their marketing budgets last year, according to Health & Life Sciences Marketing Trends, a study by Scorr Marketing. Of the companies polled, 52% upped their spending on trade … Continue reading Health Sciences Marketers Prioritized Spending On Events, Social Media Over Email, Study Finds
New report finds 60% of women in leadership feel more lonely as their careers progress
By AJ Hess March 11, 2023 U.S. Surgeon General Dr. Vivek Murthy has long described loneliness as a major health crisis. Researchers have found that loneliness and weak social connections are associated with a reduction in lifespan similar to that caused by smoking 15 cigarettes a day and that loneliness reduces workers’ performance. … Continue reading New report finds 60% of women in leadership feel more lonely as their careers progress
Traditional Chatbots Fail To Make Sense, Study Finds
Traditional Chatbots Fail To Make Sense, Study Finds by Laurie Sullivan @lauriesullivan, February 1, 2023 Conversational artificial intelligence built into chatbots has moved beyond keywords used in traditional search to create a response, which is why the maker of ChatGPT — OpenAI — has attracted so much attention. About 75% of customers participating in a … Continue reading Traditional Chatbots Fail To Make Sense, Study Finds
Agencies: Cost To Run Digital Campaigns Rising, Criteo Report Finds
Agencies: Cost To Run Digital Campaigns Rising, Criteo Report Finds by Laurie Sullivan @lauriesullivan, January 11, 2023 U.S. agencies anticipate the cost of running digital campaigns will rise by 22% in 2023, according to a report released Wednesday. The cost of social will increase the most, suggests the data in Criteo’s report The Advertiser’s Guide … Continue reading Agencies: Cost To Run Digital Campaigns Rising, Criteo Report Finds
B2B Teams Are Hopeful Despite ABM Hurdles, Study Finds
B2B Teams Are Hopeful Despite ABM Hurdles, Study Finds by Ray Schultz , December 23, 2022 B2B marketers are in a pretty good mood as they enter 2023, even as they struggle to realize their account-based marketing strategies, according to Plotting A Course Through Turbulent Times, a study by Dun & Bradstreet. Of the marketers … Continue reading B2B Teams Are Hopeful Despite ABM Hurdles, Study Finds
WFA Report Finds More Agencies Comfortable Pushing Back On Performance Evaluations
WFA Agencies Comfortable Pushing Back On Performance Evaluations by Steve McClellan @mp_mcclellan, December 1, 2022 Clients may pay the bills, but a new report from the World Federation of Advertisers (WFA) indicates that agencies feel more comfortable than in past years sharing honest criticism with the brands that pay them when it comes to measuring … Continue reading WFA Report Finds More Agencies Comfortable Pushing Back On Performance Evaluations
Moderate Online Shopping Discounts Hit At The Start Of November, Study Finds
Moderate Online Shopping Discounts Hit At The Start Of November, Study Finds by Ray Schultz , November 23, 2022 In a possible harbinger of the entire holiday period, 29.88% of all ecommerce products were on sale the first week of November, according to a global report by DataFeedWatch by Cart.com. The average discount value was … Continue reading Moderate Online Shopping Discounts Hit At The Start Of November, Study Finds
Saks Study Analyzes Consumer Behavior, Finds Luxury Shoppers Ready To Spend
Saks Study Analyzes Consumer Behavior, Finds Luxury Shoppers Ready To Spend by Laurie Sullivan @lauriesullivan, November 4, 2022 Saks, a digital platform for luxury fashion, has unveiled its latest Saks Luxury Pulse survey of luxury shoppers. The company has an exclusive partnership with Saks Fifth Avenue stores. Emily Essner, Saks CMO, said 76% of the … Continue reading Saks Study Analyzes Consumer Behavior, Finds Luxury Shoppers Ready To Spend
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