Creative Ad Formats Have Positive Impact On Attention And Memorability, Study Finds by Laurie Sullivan @lauriesullivan, June 28, 2023 Emodo, a wholly owned subsidiary of Ericsson, has released findings from a study that highlights the need to optimize creative formats in ad slots that maximize attention, engagement, and recall. The data suggests that the single … Continue reading Creative Ad Formats Have Positive Impact On Attention And Memorability, Study Finds
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Brands Expect to Spend More On AI And ML Despite Challenges, Study Finds
Brands Expect to Spend More On AI And ML Despite Challenges, Study Finds by Ray Schultz , May 18, 2023 Business leaders expect to spend more on artificial intelligence (AI) and machine learning (ML) technology — and most feel it will help them make decisions, according to The 2023 State Of Social Media, a study … Continue reading Brands Expect to Spend More On AI And ML Despite Challenges, Study Finds
Study Finds Male Actors, Voices Dominate Video Ads Globally
Study Finds Male Actors, Voices Dominate Video Ads Globally by Laurie Sullivan @lauriesullivan, May 8, 2023 TV and video ads skew male in both visual and voices globally, and are more likely to employee people under the age of 40, according to a new diversity study. Extreme Reach’s study — The Gender and Age Diversity … Continue reading Study Finds Male Actors, Voices Dominate Video Ads Globally
News Publishers’ Twitter Ad Spend Down 83%, Study Finds
News Publishers’ Twitter Ad Spend Down 83%, Study Finds by Colin Kirkland , April 14, 2023 New findings from advertising intelligence platform MediaRadar reveal an alarming 83% year-over-year decrease in news publishers’ Twitter ad spend from January 1, 2022 through February 28, 2023. Since Twitter CEO Elon Musk bought the microblogging platform in October 2022, … Continue reading News Publishers’ Twitter Ad Spend Down 83%, Study Finds
AI is used in marketing by two thirds of B2B orgs, Forrester finds
Targeting is the top use case, and one third are using chatbots. Chris Wood on March 16, 2023 AI is used in marketing by 67% of B2B organizations, according to the new “Global State of AI in B2B Marketing Survey” by Forrester. More than 70% of respondents plan to “moderately” or “significantly” increase their plans … Continue reading AI is used in marketing by two thirds of B2B orgs, Forrester finds
Health Sciences Marketers Prioritized Spending On Events, Social Media Over Email, Study Finds
Health/Life Sciences Marketers Prioritized Event, Social Media Spend Over Email In 2022 by Ray Schultz , March 10, 2023 Providers in the health or life sciences industry increased their marketing budgets last year, according to Health & Life Sciences Marketing Trends, a study by Scorr Marketing. Of the companies polled, 52% upped their spending on trade … Continue reading Health Sciences Marketers Prioritized Spending On Events, Social Media Over Email, Study Finds
New report finds 60% of women in leadership feel more lonely as their careers progress
By AJ Hess March 11, 2023 U.S. Surgeon General Dr. Vivek Murthy has long described loneliness as a major health crisis. Researchers have found that loneliness and weak social connections are associated with a reduction in lifespan similar to that caused by smoking 15 cigarettes a day and that loneliness reduces workers’ performance. … Continue reading New report finds 60% of women in leadership feel more lonely as their careers progress
Traditional Chatbots Fail To Make Sense, Study Finds
Traditional Chatbots Fail To Make Sense, Study Finds by Laurie Sullivan @lauriesullivan, February 1, 2023 Conversational artificial intelligence built into chatbots has moved beyond keywords used in traditional search to create a response, which is why the maker of ChatGPT — OpenAI — has attracted so much attention. About 75% of customers participating in a … Continue reading Traditional Chatbots Fail To Make Sense, Study Finds
Agencies: Cost To Run Digital Campaigns Rising, Criteo Report Finds
Agencies: Cost To Run Digital Campaigns Rising, Criteo Report Finds by Laurie Sullivan @lauriesullivan, January 11, 2023 U.S. agencies anticipate the cost of running digital campaigns will rise by 22% in 2023, according to a report released Wednesday. The cost of social will increase the most, suggests the data in Criteo’s report The Advertiser’s Guide … Continue reading Agencies: Cost To Run Digital Campaigns Rising, Criteo Report Finds
B2B Teams Are Hopeful Despite ABM Hurdles, Study Finds
B2B Teams Are Hopeful Despite ABM Hurdles, Study Finds by Ray Schultz , December 23, 2022 B2B marketers are in a pretty good mood as they enter 2023, even as they struggle to realize their account-based marketing strategies, according to Plotting A Course Through Turbulent Times, a study by Dun & Bradstreet. Of the marketers … Continue reading B2B Teams Are Hopeful Despite ABM Hurdles, Study Finds