Tag Archives: finds

Brands Cannot Recognize Their Omnichannel Customers, DMA Study Finds

Omni-Channel

by Laurie Sullivan@lauriesullivan, November 16, 2016 Just 9% of marketers participating in a white paper scheduled for release Thursday admit they can consistently recognize customers across media channels, although 72% say their organizations are pursuing cross-channel recognition strategies. The white paper, From Theory to Practice: A Roadmap to ‘Omnichannel’ Activation, (available Thursday) published by the … Continue reading Brands Cannot Recognize Their Omnichannel Customers, DMA Study Finds →

Study finds e-retailers are making it more difficult to unsubscribe from emails

Email Marketing Mistakes

According to the Online Trust Alliance, fewer online retailers are using “clear and conspicuous” unsubscribe links in marketing emails. Amy Gesenhues on November 2, 2016  According to a study released today by the Online Trust Alliance (OTA), fewer online retailers are including “clear and conspicuous” unsubscribe links in their email marketing compared to last year. … Continue reading Study finds e-retailers are making it more difficult to unsubscribe from emails →

Heineken Finds 4.3% In-Store Sales Increase Through Intent Targeting

Sales Leads Conversion

by Laurie Sullivan@lauriesullivan, September 21, 2016 Heineken has an always on search strategy, even when buying display ads. Not just the paid ad kind running on Google, Bing and Yahoo, but the search for city landmarks to improve American structures and neighborhoods. Its latest Cities project took the beverage company to the abandoned Miami Marine … Continue reading Heineken Finds 4.3% In-Store Sales Increase Through Intent Targeting →

Study Finds Consumers Increasingly Search Across Multiple Retail Sites Per Session

Customer Engagement

by Laurie Sullivan, Staff Writer @lauriesullivan, September 9, 2016 Why do consumers browse on multiple retail sites when shopping for a specific item? Excluding the fact that they look for a better price, 34% browse multiple sites looking for a better selection, 23% say the product is unavailable, 20% want to compare shipping options, and … Continue reading Study Finds Consumers Increasingly Search Across Multiple Retail Sites Per Session →

Study Finds Links Have Direct Correlation To Search Ranking

Search Engine Optimization

by Laurie Sullivan @lauriesullivan, July 20, 2016 Search experts are losing faith in the idea that links are more important to ranking algorithms for good content than previous studies have shown. “People are losing faith in that story, which is so wrong,” said Eric Enge, CEO of Stone Temple Consulting. The Stone Temple Consulting ranking … Continue reading Study Finds Links Have Direct Correlation To Search Ranking →

Demand Generation Issues You Should Fix Before Your Boss Finds Out

Customer Service

by Bodhi Short November 10, 2015November 10, 2015 Demand marketing gets more complicated by the day. In order to get everything done and still ensure great customer experiences in this always-on environment, we often find ourselves cutting corners. But one shortcut can quickly grow into many, until our entire demand gen engine is compromised. Here’s … Continue reading Demand Generation Issues You Should Fix Before Your Boss Finds Out →

Report Finds Black Friday Email Open Rates Highest On Monday & Tuesday Before Thanksgiving

Ad Targeting

Yesmail says retailers are sending Black Friday emails too late, with majority of campaigns happening on Thanksgiving Day and Black Friday. Amy Gesenhues on October 29, 2015  Going on last year’s campaign results, Yesmail says retailers are waiting too late to send their Black Friday-themed emails and Facebook posts. According to a report from the … Continue reading Report Finds Black Friday Email Open Rates Highest On Monday & Tuesday Before Thanksgiving →

Reseach Finds Images In Social Media Posts Reflect Another Ad Targeting Option

Ad Targeting

Laurie Sullivan @lauriesullivan, (June 04, 2015) Teens leverage social media as a conversation space and an outlet for self-expression to a greater degree than adults do, according to researchers at Penn State College of Information Sciences and Technology, who used a combination of textual and facial recognition methods in their study. Nearly half of the photos … Continue reading Reseach Finds Images In Social Media Posts Reflect Another Ad Targeting Option →

Even Brief Video Views Drive Brand Lift, Facebook-Nielsen Study Finds

Video Marketing

Study shows significant lift in ad recall, brand awareness and purchase intent even among people who view video for zero to three seconds. Martin Beck on March 19, 2015 One of the knocks against Facebook video as a marketing tool is that because of autoplay it’s difficult to measure how your message is being received … Continue reading Even Brief Video Views Drive Brand Lift, Facebook-Nielsen Study Finds →

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