Instagram has expanded its booking and payments feature so that users can make dinner reservations, buy tickets or book a service without leaving the app. Amy Gesenhues on May 8, 2018 Instagram is rolling out new ways for businesses to interact with their followers and is expanding the booking and payments feature it began … Continue reading Instagram rolls out new messaging features for business profiles, expands action buttons to more third-party apps
The social media company made this announcement — and many others — at F8, its developer conference in San Jose. Robin Kurzer on May 2, 2018 Facebook introduced new analytics features — including a tool to track customer journeys through multiple channels — on Tuesday at its F8 developer conference. Journeys is the most … Continue reading Facebook unveils new analytics features, including a tool to track the omnichannel journey
Advertisers will now have more ways to test ads and a new dashboard to track split-test KPIs. Amy Gesenhues on April 3, 2018 Facebook is adding new features to its A/B split-testing feature for advertisers and making it available from within the Quick Creation workflow. The A/B ad-testing option, launched in October of last … Continue reading Facebook expands A/B ad-testing capabilities & adds reporting features
Bing ‘Intelligent Search’ Features Increase In Speed by Laurie Sullivan , Staff Writer @lauriesullivan, March 27, 2018 Microsoft has announced an update to Intelligent Answers using Intel’s field programmable gate array (FPGA) semiconductor chips, allowing Bing to read and quickly analyze billions of documents across the web and provide the best answer in a fraction of … Continue reading Bing ‘Intelligent Search’ Features Increase In Speed
Robert Woo — March 16, 2018 — March 16, 2018 Pixabay What is your average conversion rate on your e-commerce site? Do you know? To give you a baseline, the average conversion rate for retail sites in 2017 was around 2.5% to 3%. Considering that we’re talking about billions of dollars in sales here, you … Continue reading 15 Must-Have Features for E-Commerce Sites
Columnist Brett Middleton explores three commonly underused AdWords features that can have a big impact on performance: ad variations, Gmail ads and campaign experiments. Brett Middleton on January 19, 2018 The wonderful thing about AdWords is that we all have our favorite ways to utilize it. We PPC practitioners each have our favorite reports … Continue reading 3 AdWords features you’re probably underutilizing
Rahis Saifi — January 17, 2018 Follow @57rahis — January 17, 2018 Point of Sale systems has been a staple of businesses for a number of years allowing cashiers to zip customers through the checkout line with speed and accuracy. They also serve up benefits to the businesses themselves since employers and managers are able … Continue reading 7 Retail POS Software Features to Streamline Your Small Business in 2018
Mike Parry — January 8, 2018 — January 8, 2018 geralt / Pixabay Web fonts It has been possible to use web fonts for a while in email but brands have really only just started to use them from the end of 2017. This technology provides a massive improvement in terms of the overall look … Continue reading The Top 6 Features of Great Email in 2018
Wondering how to obtain the elusive ‘position zero’ in Google search results? Columnist Marcus Miller discusses how to target answer boxes and related questions. Marcus Miller on October 2, 2017 Search engines have a peculiar business model: They exist to quickly direct you somewhere else. This is in direct contrast to your typical web … Continue reading Targeting featured snippet and ‘People also ask’ SERP features
Amanda Strouse — September 26, 2017 — September 26, 2017 The Industrial Revolution, which began in the 1700s, was a critical turning point for mankind because it allowed businesses to manufacture and produce items faster, cheaper and more efficiently by use of machines. After reading this, you should find yourself seeking out automation technologies for … Continue reading 5 Amazing Automation Features of CRMs You Need To Be Using
