Tag Archives: fails

What lessons can brands learn from Dr Oz, Bill Cosby’s recent social fails?

By Sifiso Mazibuko November 18, 2014 Last week was pretty tough for actor Bill Cosby and television show host / cardiothoracic surgeon Dr Mehmet Oz. In what can only have been a fit of self-delusion, the celebrities went down a rather ill-advised path towards Twitter hashtag infamy as they tried to promote … Continue reading What lessons can brands learn from Dr Oz, Bill Cosby’s recent social fails? →

Top Ten Demand Generation FAILS (Part 2)

Sales Guide

By Steve Turley, Published November 6, 2014 Ready. Fire! Aim. Overview: There’s an old story about Uncle Buster from the backwoods in Arkansas. Legend had it that Buster had a homemade bow he carved from a hickory stump, and Buster could shoot his hickory bow more accurately than an Olympic archer using a custom compound … Continue reading Top Ten Demand Generation FAILS (Part 2) →

9 Social Media Fails To Avoid According To Businesses [Infographic]

Social Media Utilization

By Ruby Rusine, Published November 2, 2014 The following social media fails are from businesses who I consider as peers. The avatar/logo you see online are not inanimate objects. They are people. Here is a list of their pet peeves. Past the infographic are best practices I’d recommend. Feel free to share yours below. If … Continue reading 9 Social Media Fails To Avoid According To Businesses [Infographic] →

Where Segmentation Fails

Email Marketing

by Mark Klein, September 29, 2014, As email marketers, we are regularly exhorted to make our communications more relevant. Avoid spray-and-pray, we’re told, and watch response rates rise. However, most companies don’t know how to send unique, personalized offers to each customer, even though today it is much easier than they suspect. Instead, most companies … Continue reading Where Segmentation Fails →