By Steve Turley, Published November 6, 2014 Ready. Fire! Aim. Overview: There’s an old story about Uncle Buster from the backwoods in Arkansas. Legend had it that Buster had a homemade bow he carved from a hickory stump, and Buster could shoot his hickory bow more accurately than an Olympic archer using a custom compound … Continue reading Top Ten Demand Generation FAILS (Part 2)
Tag Archives: fails
9 Social Media Fails To Avoid According To Businesses [Infographic]
By Ruby Rusine, Published November 2, 2014 The following social media fails are from businesses who I consider as peers. The avatar/logo you see online are not inanimate objects. They are people. Here is a list of their pet peeves. Past the infographic are best practices I’d recommend. Feel free to share yours below. If … Continue reading 9 Social Media Fails To Avoid According To Businesses [Infographic]
Where Segmentation Fails
by Mark Klein, September 29, 2014, As email marketers, we are regularly exhorted to make our communications more relevant. Avoid spray-and-pray, we’re told, and watch response rates rise. However, most companies don’t know how to send unique, personalized offers to each customer, even though today it is much easier than they suspect. Instead, most companies … Continue reading Where Segmentation Fails
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