Tag Archives: facing

Funding Options for Small Businesses Facing a Downturn

Small Business Tools

Tucker Mathis — April 17, 2020 If COVID-19 has affected your business, you have several options for accessing funds fast. Learn about your small business funding options for coronavirus relief. Many small businesses are pondering their financial future in light of the coronavirus outbreak. And while there are many unknowns, a variety of small business … Continue reading Funding Options for Small Businesses Facing a Downturn →

Sales organizations in media companies are facing a new world order

Sales Techniques

Adjustments in how we organize around an executive-level salesperson, rather than senior-level, to build and sign MSAs will better align for business growth. Rob Rasko on August 7, 2019 at 8:00 am It’s not exactly news that programmatic advertising, automation and agency consolidation have upended the media industry. Such changes have been well documented (as … Continue reading Sales organizations in media companies are facing a new world order →

Study captures new consumer ‘hierarchy of needs’ facing brands

Consumer-Centric Marketing

The survey found that consumers are not that interested in ‘brand morals’ and don’t want content or ads that feel overly personalized. Greg Sterling on April 3, 2018 at 12:55 pm Given all the politics and polarization in the market these days, it’s a bit of a minefield for brands. Loyalty is down, according to … Continue reading Study captures new consumer ‘hierarchy of needs’ facing brands →

B2B products are facing a CX make-or-break moment. Here’s why

B2B Marketing

An emphasis on customer experience isn’t just for consumer brands anymore. Contributor Brent Sleeper examines why CX is mission-critical to B2B product teams. Brent Sleeper on September 27, 2017   If you’ve spent any time researching customer experience best practices for apps and services, you’ve probably read a lot about the ways sites like Facebook, … Continue reading B2B products are facing a CX make-or-break moment. Here’s why →

Brands are facing a whole new world of retail realities

Retail Marketing

Columnist James Green discusses the trends that are impacting struggling brick-and-mortar retailers and the strategies brands need to implement to survive. James Green on June 12, 2017   Once upon a time, brick-and-mortar malls were the center of many people’s lives. Families would go to movies, adolescents would socialize with friends, and there were lots … Continue reading Brands are facing a whole new world of retail realities →

7 Tactful Ways of Facing The Horrors of Digital Marketing

Digital Marketing

by Philip Masterson February 17, 2016February 17, 2016 Digital marketing is growing rapidly. It’s the primary channel for every startup, given its expansive reach and capability to provide quick and detailed results. Compared to traditional marketing mediums, digital marketing is definitely cheaper, too. So far, so good. However, like everything else, there are horror stories … Continue reading 7 Tactful Ways of Facing The Horrors of Digital Marketing →

Biggest Marketing Challenges Facing Small Businesses

Small Business Marketing

Debra MurphyOctober 5, 2015 Small businesses regularly face many challenges. As the business owner, you are tasked with hiring the right people, increasing sales, making payroll, filing taxes and providing quality customer service. Then there’s marketing! You know you need to market your business to become or remain visible to your target audience. But like … Continue reading Biggest Marketing Challenges Facing Small Businesses →

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