Tag Archives: Facebook

Adding Fuel to the Fire: How Important is Facebook?

Mark SchaeferOctober 28, 2015 A new survey adds more fuel to the swirling debate about how social media usage is changing, especially among teens. In a Piper Jaffray survey of American teens, one-third described the photo-sharing app Instagram as their most important social network. Twitter finished second, named most important by 20 percent of respondents, … Continue reading Adding Fuel to the Fire: How Important is Facebook? →

Clean Up Your Conversion Tracking Mess with the New Streamlined Facebook Pixel

Brett McHaleOctober 27, 2015 I was recently rummaging through my pile of conversion tracking pixels in Facebook’s Business Manager when I noticed an alert that explicitly stated the ending of individual pixels. As someone who is managing multiple lead gen promotions on Facebook, each requiring a unique tracking code, I was pretty excited. The fact … Continue reading Clean Up Your Conversion Tracking Mess with the New Streamlined Facebook Pixel →

Invite Email Contacts & 4 Other Hidden Facebook Features You NEED to Know

Larry KimOctober 26, 2015 Facebook Ads, once pretty universally panned as low quality and lacking in intent, has exploded into an online advertising powerhouse in recent years. New features are being tested and launched regularly, and the Facebook Ads Manager itself just had an overhaul. In fact, Facebook Ads is becoming a bit like AdWords, … Continue reading Invite Email Contacts & 4 Other Hidden Facebook Features You NEED to Know →

Facebook Pushes Into Google Now Territory With Updated Mobile Notifications

Facebook is giving people the option to get reminders about events, milestones and other activities within its mobile app notifications. Martin Beck on October 26, 2015  Twin Design / Shutterstock.com Facebook is revamping mobile notifications to give people the option to add personal-assistant-style reminders. The new features will offer people contextual reminders based on their … Continue reading Facebook Pushes Into Google Now Territory With Updated Mobile Notifications →

Five Steps to Drive Sales on Facebook

Laura DonovanOctober 23, 2015 “Facebook is an incredibly efficient way to reach customers. You can drive sales by reaching people interested in your business right where they’re looking—on their phones, tablets and computers.” (Facebook for Business) A strong daily marketing campaign combined with a defined daily advertising campaign can help your business generate revenue with … Continue reading Five Steps to Drive Sales on Facebook →

4 Steps to a Successful Facebook Advertising Campaign

Ann MarieOctober 21, 2015 If you are spending money in online advertising and aren’t utilizing Facebook Advertising as part of your budget, I truly believe you are not using your budget to its truest potential. Why? Reach a Broader Audience Facebook is seemingly constantly changing its algorithm. Organic reach never seems to be increasing. It … Continue reading 4 Steps to a Successful Facebook Advertising Campaign →