by Ryan Pinkham November 14, 2015 Follow @RyanPinkhamNovember 14, 2015 On November 8th, Social Media Examiner’s Facebook Page — with over 380,000 fans — disappeared. For 36 hours, no one could quite figure what had happened to it or why it seemed to vanish into thin air. Luckily, through the effort of hundreds (yes hundreds) … Continue reading What Would You Do If Your Facebook Page Disappeared?
8 On-The-Chin Combinations to K.O. Federal and State Leaders and Their Entourage [DING! DING!] LLLLLLLLLLET’S GET READY TO RUMBLLLLLLLLLLE. Ladies and gentlemen, WELCOME to the MAIN Event — political social advertising season. From Madison Square Garden to the MGM, political advertising agencies are training for The Big Fight… for engagements and the ultimate … Continue reading Heavy-Hitter Political Ad Psychographic Targeting Round 1: Facebook
by Laura Donovan November 11, 2015 Follow @thewordproNovember 11, 2015 Your customers are there. Facebook recently reported that over 1 billion people use Facebook every day! According to Pew Research Center, 72% of online adults use Facebook. Whether you believe it or not, your customers are on Facebook – not just Millennials, but Gen-X and … Continue reading A 6-Step Journey to Understanding Why You Need Facebook
by Kit Smith November 11, 2015November 11, 2015 On 22 October, Facebook revamped its search console by indexing all 2 trillion public posts. The goal? To improve the results of 1.5 billion searches conducted on the site every day. The update appears to be the latest effort by Facebook to keep people on the site … Continue reading Facebook Search FYI: What Does It Mean For Marketers?
Now that Facebook’s Universal Search includes public posts, columnist Wesley Young takes a look at the pros and cons of using Facebook for Local Search. Wesley Young on November 10, 2015 Not too long ago, Mark Zuckerberg hinted that Facebook could eventually replace web search, at least to some degree. A step in that direction … Continue reading 6 Things To Know Before Using Facebook For Local Search, And 6 Reasons FB Search Can Dominate
by Kara Burney November 8, 2015 Follow @wkndatburneysNovember 8, 2015 So you’ve created a Facebook Page for your business. Now it’s time to cultivate an audience. To do so, you need to answer three simple questions: Which kind of content should I post? Am I reaching the right audience? When is the best time to … Continue reading Metrics That Matter: Facebook Analytics
by Nick Rink November 8, 2015 Follow @NickRinkNovember 8, 2015 Having a local business Page on Facebook is a necessity for many reasons. Greater exposure in your local market, the ability to reach a highly targeted audience and driving more traffic to your website would be just three of them. To give your local business … Continue reading How to Verify Your Local Business Page on Facebook
Laura DonovanNovember 5, 2015 Today, most businesses have a website, and most owners understand two important two things: 1) More people will find their businesses if their websites are on Page 1 of Google’s search results; and 2) Facebook is becoming a household word. What is more difficult for them to grasp is what these … Continue reading It’s Okay to Sell on Facebook
New tools leverage location, provide insight into online-to-offline consumer behavior. Greg Sterling on November 5, 2015 Facebook is launching two related products for local businesses. One is a free analytics tool called “Local Insights” that shows small business owners foot traffic around their stores. The other is an update to Local Awareness Ads that enables … Continue reading Facebook Offers New Tools To Measure Foot Traffic, Dynamically Use Location In Ads
Laura HollarNovember 4, 2015 Return on Investment is incredibly important, and when it comes to soft marketing tools like Facebook and Twitter, it’s easy to think that putting up a link and a bit of text would get your followers from your page to your website and buying. But social media is, and has been, … Continue reading How to Get Better Engagement on Facebook and Twitter
